Prime Method 1 Drivers In Trend and Magnificence Partnerships 2025

Since making his debut in 2001, Fernando Alonso has been a fixture within the paddock — he retired in 2018 earlier than making his return in 2021. The 2-time World Champion, profitable the coveted title in 2005 and 2006 for Renault, drives for Aston Martin. He’s been with Aston Martin since 2023, changing Sebastian Vettel after his retirement.

Boss was named Aston Martin’s official Trend Companion in June 2022; Alonso was named model ambassador of the German style model alongside the workforce partnership. Boss was initially an attire workforce sponsor of Mercedes from 2005 till 2017, when it moved into Method E. Alonso has additionally been an Oakley model ambassador since 2011; it returned to the racetrack after 5 years in 2021 when it was named technical provide companion of Aston Martin.

“I’ve lengthy been a fan of Boss and I’m thrilled to tackle this new position as an envoy inside the bigger scope of their sponsorship of the Aston Martin Method 1 workforce,” Alonso beforehand instructed WWD. “I look ahead to working carefully with the model and representing what it means to be a real Boss each on and off the racetrack.”

After becoming a member of Method 1 in 2017, Pierre Gasly has been a driver inside the Crimson Bull Racing universe together with its sister workforce and its subsequent rebrandings — he gained his first Grand Prix in 2020 at Monza with AlphaTauri — earlier than making the change to his compatriot French workforce, Alpine in 2023.

Though he can usually be seen attending Paris Trend Week and Louis Vuitton off the monitor, Gasly, as a part of Alpine’s partnership with the corporate, is sponsored by Berluti — an Alpine Magnificence Companion since June 2022. He dons H. Moser & Cie watches and was named their first ambassador in March 2024. And largely notably, Gasly was named Givenchy Magnificence’s model ambassador for its Givenchy males’s perfume franchise this 12 months. Earlier this February, he fronted the model’s Gentleman Society Eau de Parfum Ambrée marketing campaign.

“To me, Givenchy epitomizes each timeless magnificence and boldness,” Gasly beforehand instructed WWD. “In my view, the model represents the artwork of self-assertion and pushing your self additional — an ideal match with my very own life-style and philosophy.”

With the seven-time World Champion a significant catalyst for the most important manufacturers making their foray into the Method 1 scene, Lewis Hamilton continues to overcome the style world, each on and off the monitor. Since becoming a member of Method 1 in 2007, Hamilton’s résumé speaks for itself: he’s pushed for McLaren, Mercedes and now Scuderia Ferrari.

To date, Hamilton has largely prevented main model ambassador roles. All through the Australian Grand Prix season opener, Hamilton wore Jacquemus, Zegna, Bottega Veneta and Willy Chavarria. Most notably, he grew to become Lululemon’s latest model ambassador. And he’s labored with Kim Jones on a Dior life-style capsule assortment; Hamilton’s attended Dior Homme reveals over time as a worldwide model ambassador.

As a part of his contract as a Ferrari driver, Hamilton might be seen sporting the Italian racing workforce’s slew of heavyweight sponsors for workforce appearances: Richard Mille watches, Ferrari Model fits, Puma tracksuits and Ray Ban sun shades.

“It’s finally manufacturers that I love,” Hamilton beforehand instructed WWD. “I attempt to collaborate with designers — they usually provide you with customized items — which is all the time superior. Within the completely different areas I’m going to, I like to make the most of my platform to focus on up-and-coming designers as effectively. There’s lots of choices however I solely have 4 days; there’s solely a lot you’ll be able to put on to the monitor.”

Since his debut in Method 1 in 2018, Charles Leclerc has develop into the face of Ferrari and is extensively seen because the chosen to carry the title win again to Italy for the Tifosi, Ferrari’s die-hard fan base. Now Lecerlc is racing alongside Hamilton for the 2025 season. Off the monitor, Leclerc is equally in demand — he can usually be seen sporting manufacturers equivalent to Nahmias, Studio Nicholson, Brunello Cucinelli, Off-White and extra.

Leclerc was named APM Monaco’s model ambassador in 2022; he’s created quite a few collections with the model as a tribute to his Monegasque roots. Furthermore, Leclerc has been a worldwide model ambassador for Richard Mille who has sponsored him since his early karting days for greater than a decade — Richard Mille additionally grew to become a Ferrari companion in 2021. Ferrari’s 20-year companion, Puma equally named Leclerc a worldwide model ambassador in 2024. And like his new teammate, Leclerc can typically be seen sporting Ferrari Model fits and Ray-Ban sun shades.

“I’m very completely satisfied to develop into a member of the Puma household,” mentioned Leclerc. “There are such a lot of iconic Puma athletes that I seemed as much as after I was youthful. Now, to have the ability to be a part of the identical household is a particular second for me.”

McLaren’s longtime driver Lando Norris entered Method 1 in 2019. He gained his first Grand Prix in 2024 at Miami, Zandvoort, Singapore and Abu Dhabi — serving to his workforce clinch the Constructors Championship trophy alongside teammate Oscar Piastri. Norris additionally gained the primary race of the 12 months on the Australian Grand Prix.

Tumi named Norris to be its international model ambassador in 2021 — Lando has starred in a number of campaigns over time together with McLaren’s Sixtieth-anniversary assortment. The model has been McLaren’s official baggage companion since 2021. Levi’s and Reiss have each tapped him alongside Piastri to star in numerous its campaigns as a part of its McLaren partnership; each manufacturers debut their collaborations with McLaren in 2024.

“Working with Tumi these previous few years has been an unimaginable expertise, particularly on this new marketing campaign the place the content material feels tremendous private to me,” mentioned Norris. “The leather-based Turin items supply an actual premium really feel, which is a pleasant, glossy different to the Tumi x McLaren equipment I carry to races.”

In 2015, Carlos Sainz made his debut in Method 1 alongside Max Verstappen at Toro Rosso earlier than transferring on to race at Renault, McLaren and Ferrari. Following Lewis Hamilton’s changing Sainz at Ferrari, he now races alongside Alex Albon at Williams Racing. All through his decade-long profession and solely the fourth driver to race for probably the most profitable groups in Method 1 historical past, Sainz gained 4 Grand Prix throughout his time with Ferrari at Silverstone, Singapore, Australia and Mexico.

This 12 months, Sainz was named L’Oréal Paris’ international ambassador — starring in a marketing campaign for its Elvive haircare line; Sainz follows within the footsteps of racing legend Michael Schumacher, who was named a spokesperson for L’Oréal’s Elvive shampoo model in 2000. As a part of Williams Racing’s two-year licensing deal, Sainz and his teammate starred in Carl Friedrik’s baggage marketing campaign. And alongside his father (additionally named Carlos Sainz), Hackett London tapped Sainz to star within the father-son new spring 2025 advert marketing campaign.

“One of many issues I’ve inherited from my dad, aside from the love and fervour for our sport, is his sense of fashion and style for high quality clothes,” mentioned Sainz. “A Hackett answer that feels elegant, younger and chic, all on the similar time.”

Because the reigning champion, Max Verstappen has been with the Crimson Bull racing household since his debut because the youngest driver in Method 1 at its sister workforce Toro Rosso earlier than transferring as much as the foremost leagues at Crimson Bull in 2016. On the age of 18, Verstappen grew to become the youngest driver to win a Grand Prix ever. And to date, Verstappen has gained 4 consecutive championships from 2021 to 2024.

Since 2016, Tag Heuer has been the official timekeeper and companion of the Crimson Bull Racing workforce — Verstappen was appointed model ambassador as a part of this partnership. Pepe Denims additionally has been a Crimson Bull companion since 2010, with Verstappen fronting its 2024 model marketing campaign. Most notably, Alpha Tauri (Crimson Bull’s style model) appointed Verstappen as its international ambassador this 12 months.

“I all the time just like the AlphaTauri types,” mentioned Verstappen. “It’s very elegant. It’s match, and really snug. The synergy between design and technical performance is vital to his confidence — whether or not earlier than a race, off the monitor, or whereas travelling to a Grand Prix. There are different manufacturers the place it will possibly look cool, nevertheless it’s not snug to put on. With AlphaTauri, what I like is that it seems slick, it seems actually fashionable, and it’s actually nice to put on.”