TikTok’s reputation within the UK is exploding—and it’s not simply Gen Z anymore. With an more and more various person base and a singular fashion of content material consumption, TikTok calls for an knowledgeable method from manufacturers.
Uncover the most recent TikTok statistics for the UK right here. You’ll find out about key metrics, demographic insights, utilization traits and benchmarks that will help you keep forward in 2025.
Key UK TikTok utilization statistics
TikTok’s person base—and the way in which individuals use the community—is evolving quick. Right here’s an summary of how persons are utilizing TikTok in 2025.
What number of TikTok customers are there within the UK?
As of early 2025, TikTok has round 24.8 million energetic customers within the UK—up from 16 million in 2024. That’s a 55% year-over-year improve, signaling speedy progress and deeper platform adoption throughout generations.
In different phrases, TikTok is rising quickly.
How a lot time do UK customers spend on TikTok?
UK customers spend a median of 49 hours and 29 minutes per 30 days on TikTok.
That’s not only a huge deal, however all the following:
- Greater than double the common time UK customers spend on Instagram
- Properly above the worldwide common of 34 hours of TikTok utilization
- Extra time spent than on every other app within the UK
It could not have the most important person base, however TikTok is by far the UK’s hottest social media platform with regards to day by day use.
How many individuals have downloaded TikTok globally?
Customers downloaded TikTok greater than every other app globally in 2024, racking up 773 million downloads and surpassing 5 billion complete downloads since its launch.
The UK hasn’t launched actual figures, however TikTok ranks because the nation’s seventh most downloaded app and essentially the most downloaded social media platform. Mixed with information exhibiting that UK customers have interaction with the platform at above-average charges, it’s clear the UK is punching effectively above its weight on TikTok.
What number of TikToks are posted day by day?
Every day, 34 million TikTok movies are posted on the social community. To check, Instagram customers add roughly 95 million posts per day. Instagram’s person base is just 63% bigger than TikTok’s, but there are 3 times as many day by day posts.
This implies that whereas TikTok utilization is excessive, most customers are simply scrolling, not posting. That is excellent news for entrepreneurs. A excessive consumer-to-creator ratio means branded content material has a greater probability of slicing by means of to achieve extra viewers with much less noise from different creators.
Who makes use of TikTok within the UK? 2025 demographics
Let’s take a better take a look at key demographics.
Spoiler alert: they’re not what you assume.
Gender distribution
In 2025, TikTok’s person base within the UK skews feminine—66.25% of TikTok customers are feminine, whereas 33.75% are male. This wasn’t all the time the case. In January 2023, the social media platform had a roughly 50:50 cut up. Extra just lately, the social community has turn out to be extra female-dominated.
Age brackets
Whereas Gen Z nonetheless makes up the majority of TikTok’s person base, older millennials, Gen X and Child Boomers are progressively adopting the platform.
Right here’s a breakdown of TikTok use by age group:
- 25–34 years: 31.8% of customers
- 18–24 years: 24.4% of customers
- 35–49 years: 19.5% of customers
- 45–54 years: 12.9% of customers
- 55+ years: 11.4% of customers
With over 40% of TikTok’s person base now over the age of 35, it’s time to retire the stereotype of lip syncing 13-year-olds and dancing. TikTok is now a totally fledged social community with a wholesome mixture of customers from all age teams.
Regional penetration
Knowledge on TikTok’s regional penetration is scarce, but it surely’s seemingly that main cities like London, Manchester, Birmingham and Liverpool, in addition to pupil cities like Cambridge, are prone to have increased ranges of TikTok uptake.
The place there are youthful individuals, TikTok use will seemingly be increased.
9 important TikTok advertising statistics for UK manufacturers
In case you’re trying to embrace TikTok in your digital advertising technique in 2025, listed here are some key TikTok statistics to remember.
1. Widespread TikTok classes
TikTok is pushed by aesthetics and visible storytelling. It’s no shock that merchandise with sturdy visible enchantment—or these whose profit will be demonstrated on digital camera—are inclined to carry out finest.
Listed below are some product classes that do effectively on TikTok.
Shopper packaged items (CPG)
CPG are on a regular basis merchandise that promote rapidly at a low value. Suppose meals, drinks, toiletries, magnificence and make-up merchandise and home items. They’re grab-and-go necessities that buyers have to restock usually.
Listed below are some attention-grabbing findings:
Style
Supply: TikTok
Unsurprisingly, TikTok is turning into the highest social media platform for vogue. This can be a gold rush for manufacturers whose target market is in a youthful age group.
Take a look at some stats:
Know-how and electronics
Tech or electronics manufacturers with merchandise you may maintain in your hand do effectively on TikTok. Software program manufacturers, or manufacturers with a digital product that isn’t simply displayed, could not get the perfect outcomes.
Supply: TikTok
Check out a few success tales:
- Lenovo achieved an 11.9% elevate in model consciousness by means of creator-driven TikTok campaigns.
- Nikon led an progressive co-creation-centred TikTok marketing campaign that achieved a 17% bump in model consciousness.
2. Engagement fee by content material sort
TikTok content material is available in numerous codecs, every with its personal engagement benchmarks.
Quick-form movies
With brief movies of round 15-60 seconds, count on an engagement fee of round 3.3%. These are additionally more likely to come back up on new customers’ For You web page (FYP).
Such a content material can be excessive in demand. The 2024 Sprout Social Content material Technique Report discovered that customers who work together with manufacturers on TikTok largely seemingly have interaction with short-form movies, starting from 15-60 seconds lengthy.
Supply: TikTok
TikTok Dwell
For these dwell broadcasts the place creators work together with their viewers in actual time, count on an engagement fee starting from 5%-16%.
Dwell video offers your model a stage, so make it definitely worth the scroll. In keeping with the 2024 Sprout Social Content material Technique Report, 91% of social followers say manufacturing worth retains them engaged. However when content material feels repetitive or uninspired, they’re fast to unfollow.ALT TEXT:
Supply: TikTok
Picture mode posts
Just like Instagram Carousel-style posts that show a number of scrollable photographs. TikTok doesn’t seem to publish Picture Mode information, but when movies are 3.3%, count on Picture Mode posts to be barely decrease.
Supply: TikTok
3. Main content material creators on TikTok UK
If cracking the TikTok algorithm is a problem, influencer advertising may help you attain your target market.
Listed below are some prime UK TikTok creators you may faucet for collaborations.
1. tatheerfatemah
Supply: TikTok
- Followers: 139.2K
- Subjects: Style, make-up
Tat’heer is a macro TikTok influencer who focuses on magnificence and make-up. She’s additionally candid concerning the challenges she’s confronted as a hijabi and WOC within the vogue trade. Tat’heer works with magnificence and make-up manufacturers.
2. jeremylynch
- Followers: 27M
- Subjects: Sports activities, way of life, comedy
Jeremy makes comedic content material, particularly associated to soccer and gaming. He’s labored with manufacturers like Purple Bull and numerous e-sports manufacturers.
3. rhia.official
- Followers: 18M
- Subjects: Toys, ASMR, TV streaming
Rhia makes playful “unboxing” and ASMR content material. She largely works with youngsters’ toy manufacturers, however she’s additionally labored with Netflix and Disney+.
4. grandadfrankk
- Followers: 7M
- Subjects: Household, getting old, gardening, dancing
Frank’s bio reads: “Only a grandad hopping on the traits!”—this sums up his content material to a tee.
Watch him dancing, lip-syncing to trending music, spending time in his backyard and along with his household. Frank can be open to collaboration, so attain out to his PR crew linked in bio!
5. scoobiezoobie
- Followers: 4.5M
- Subjects: Style, make-up
Lola Clark (scoobiezoobie) shares hair & make-up tutorials, before-and-afters and reactions to crimson carpet appearances. She works with magnificence and make-up manufacturers.
Needless to say you don’t have to collab with TikTok influencers like Charli D’Amelio to get the outcomes you need. Working with small influencers with an intimate following can get hold of outsized outcomes.
4. Widespread hashtags
Want some inspiration for native hashtags? In keeping with TokChart, listed here are the most well-liked UK hashtags that will help you acquire traction on the social media app.
- #youareincluded: 2K movies, 84.97M views
- #ForYourPride: 871K movies, 11.69B views
- #longervideos: 7.05M movies, 370.55B views
- #1min: 472K movies, 10.61B views
- #festivals: 457K movies, 14.46B views
- #lerenoptiktok: 42K movies, 1.78B views
- #womenoftiktok: 2.77M movies, 13.54B views
- #smallbusiness: 34.07M movies 190.95B views
- #selfcare: 16.57M movies, 113.17B views
5. How audio influences engagement
TikTok is a stimulating, high-energy community—audio that performs finest typically matches that tempo.
Research present that digital music drives the best engagement. Movies tagged with #ElectronicMusic amassed over 13 billion views globally final 12 months, marking a forty five% improve from 2023 and outpacing the expansion of #Indie, #Various, #Rap and #Hip-hop.
6. TikTok Store progress
For the reason that launch of TikTok Store in 2023, like all issues TikTok, UK customers have taken to it like a duck to water.
Supply: TikTok
It’s turn out to be the UK’s fastest-growing on-line market, with 200,000 energetic sellers. UK outlets account for two.14% of worldwide TikTok Store gross sales, amounting to £42.39 million. Given the UK’s comparatively small inhabitants, it is a important determine.
7. TikTok Dwell reputation
TikTok isn’t nearly short-form video content material anymore. TikTok Dwell lets customers broadcast real-time content material to their followers. It could embrace Q&As, interactive performances or tutorials—however notably for manufacturers, it additionally integrates with e-commerce.
Listed below are some key stats and success tales:
- Within the UK alone, there have been 5,000 day by day Dwell buying periods in 2024.
- 33% of Gen Z customers choose shopping for from TikTok Dwell as they’ll see the product in motion.
- UK model Hair Syrup processed 1,900 orders in only one 10-hour TikTok Dwell session, amounting to a 66% spike in gross sales.
8. TikTok advert attain
TikTok’s advert attain within the UK expanded by 2.08 million customers (+9.2%) between early 2024 and early 2025, with 987,000 of these customers (+4.1%) added between October 2024 and January 2025.
As older generations proceed to hitch TikTok, advert attain will proceed to develop.
9. Common advert spend returns
Advertisers was once sceptical of TikTok. In 2025, manufacturers are coming round to the advantages of promoting on TikTok.
In keeping with information collated from 5,000 international manufacturers, the median ROAS is 1.41 as of April 2025. ROAS can differ considerably by vertical—it isn’t unusual to seek out 2.5+ ROAS in some sectors.
How typically must you submit on TikTok UK?
A very good rule of thumb is 3–5 occasions per week. It will please each the algorithm (which prefers energetic accounts) and customers alike.
When is the perfect time to submit on TikTok UK?
Generally, the next are the finest occasions to submit on TikTok within the UK:
- Wednesday: 5 p.m.
- Thursday: 5 p.m.
- Friday: 4 p.m.
- Saturday: 9–11 a.m. and 5 p.m.
Word that the above is generic. Audiences differ, and finest occasions to submit will differ.
Fortunately, Sprout Social may help you drill down into your analytics to seek out the perfect time for you to submit. Sprout’s ViralPost® algorithmically determines your finest time to submit primarily based in your information.
Up your TikTok recreation with Sprout Social
TikTok’s explosive progress within the UK—from a skyrocketing person base to unmatched time spent on the app—exhibits that it’s greater than a pattern. It’s a staple within the UK social media panorama.
With excessive engagement, broadening demographics and a consumer-to-creator ratio that favours manufacturers, TikTok presents an infinite alternative for UK entrepreneurs to attach with a variety of audiences.
However to construct sensible campaigns and keep on prime of evolving traits, you want the fitting instruments.
Sprout Social may help you are taking your TikTok advertising technique additional with superior analytics, social media listening and seamless publishing instruments multi functional platform.
Begin your free trial in the present day to achieve an engaged new viewers on TikTok.
