Life-style model Stanley 1913 has tapped Put up Malone for its newest celeb partnership, the corporate introduced on Monday. Set to reach on June 16, the Put up Malone x Stanley assortment will characteristic a restricted version of recent tumblers and water bottles.
“Put up Malone has injected his distinctive inventive imaginative and prescient into the Stanley 1913 x Put up Malone assortment,” the corporate shared by way of assertion. “It is a partnership poised to captivate style and pattern lovers, die-hard music followers, and the devoted Stanley group alike.”
The collaboration arrives amid the rapper’s Massive Ass Stadium Tour, which kicked off in Salt Lake Metropolis in April, and can come to a detailed with the ultimate worldwide present in Portugal in September.
“I’ve at all times been a giant fan of Stanley 1913, so having the ability to collaborate with them has been superior,” Malone mentioned by way of assertion. “The entire assortment is badass. I’m excited for y’all to see what we made.”
Kate Ridley, Stanley 1913 chief model officer, mentioned the “Congratulations” rapper’s love for fashion was on the coronary heart of their collaboration. “This partnership superbly merges the modern high quality and creativity our group expects with Put up’s genuine and expressive fashionable nation aesthetic,” Ridley mentioned. “We’ve poured our mixed love for fashion as private expression into this assortment, and we all know our customers will like it as a lot as we do.”
The announcement was made by a promo clip on Instagram, which was captioned, “Get on board for a hell of a journey.” The video contains a group of youngsters ready for his or her faculty bus on a sidewalk of a quiet city. The Grammy nominee is then noticed driving a bus rapidly previous the kids whereas consuming out of the model’s Keep Scorching Camp Mug. “Illegal to move when Put up is onboard” is written on the again of the bus. Stanley’s Basic Lunch Field in hammertone inexperienced can also be featured within the clip.
Stanley 1913 collaborates with Put up Malone on a particular assortment.
Extra particulars in regards to the collaboration and the merchandise can be revealed nearer to the gathering’s international launch.
Stanley was based in 1913. The model’s tumbler and quencher drinkware went viral on social media just a few years in the past, inspiring a brand new period of types and collaborations. Put up Malone’s assortment is predicted to be Stanley’s subsequent large partnership after the model has teamed up with different stars and types which might be equally in demand. Since going viral, Stanley has teamed up with Tyla, LoveShackFancy, Lionel Messi, Olivia Rodrigo, Barbie, “Depraved” and extra.
Put up Malone has different model partnerships beneath his belt as nicely, together with Crocs, Ugg, Poppi, Bud Mild and extra.
