By Jon Stojan
The rise of dwell e-commerce, also known as social commerce or live-stream purchasing, marks a shift in client habits. Audiences worldwide are more and more drawn to manufacturers that set up a robust digital presence and interact viewers via interactive dwell streams the place merchandise are showcased and their options are defined in real-time.
Each main platforms like Taobao and progressive manufacturers are on the forefront of live-stream purchasing, providing invaluable classes for international business leaders eager to emulate their success and seize alternatives on this thriving market.
One distinguished participant within the area is Wanmei Jiazu (Hangzhou Tradition Media Co., Ltd.), which has achieved exceptional milestones in live-stream commerce. The corporate’s strategy combines progressive methods with artistic storytelling, contributing to its development in live-stream e-commerce. By integrating celeb IP improvement with compelling storytelling strategies, the corporate has positioned itself in dwell e-commerce, capturing the eye of shoppers and types alike.
Qiancheng Ying, the Govt Movie and Video Director, has performed an important position on this dynamic firm’s transformation. Since becoming a member of Wanmei Jiazu, Ying has steered the corporate on an bold path of development, emphasizing the ability of artistic storytelling to forge deeper connections between shoppers and types throughout live-stream interactions.
Via a more in-depth examination of Qiancheng Ying’s management, his progressive methods at Wanmei Jiazu, and his accomplishments in filmmaking, it’s clear how creativity and enterprise expertise can mix to reshape industries.
Becoming a member of Wanmei Jiazu
Since September 2022, when he turned Wanmei Jiazu’s Govt Movie and Video Director, Qiancheng Ying has helped develop the corporate. By integrating enterprise technique with artistic storytelling, he has contributed to its enlargement within the live-stream e-commerce business.
Underneath his steerage, Wanmei Jiazu has turn into a well known identify in China’s burgeoning dwell e-commerce market, seamlessly integrating celebrity-driven campaigns, product innovation, and sustainable provide chain practices. This strategy has helped set up the corporate as a acknowledged identify in live-stream e-commerce.
Reflecting on his journey, Ying’s transition into dwell e-commerce was each strategic and private. Previous to becoming a member of Wanmei Jiazu, he labored as a producer and director on quite a few artistic tasks. This background geared up him with the storytelling expertise and inventive imaginative and prescient wanted to thrive within the fast-paced world of live-stream e-commerce.
“I made a decision to affix Wanmei Jiazu as a result of it has the potential to develop into a star IP improvement and multimedia firm,” Ying explains. “Because the Govt Movie and Video Director, I oversee all of the potential filming and video tasks.”
Ying’s background in filmmaking influences his management strategy. By utilizing his filmmaking experience, he has launched progressive methods to reinforce Wanmei Jiazu’s campaigns, creating compelling narratives that resonate with audiences. This mix of creativity and strategic considering has not solely contributed to the corporate’s development but additionally positioned it as a key participant in shaping the way forward for dwell e-commerce.
Artistic storytelling
Ying’s filmmaking and inventive storytelling background have formed his integration of celeb IP improvement with Wanmei Jiazu’s strategic targets. Quite than treating these two components as distinct, Ying masterfully intertwines them, utilizing storytelling because the bridge that unites celeb affect and e-commerce success.
A key instance of his storytelling prowess is his brief movie Hello, which gained him the Greatest Director Award on the Nationwide Brief Video Competitors. For Ying, this recognition underscores the ability of narrative as a device in filmmaking and commerce.
“I’m a giant fan of utilizing a storytelling strategy to shoot movies and movies,” Ying says. “It tremendously attracts the eyeballs of the viewers.” His ardour for storytelling informs his management at Wanmei Jiazu, the place he crafts partaking campaigns that seize viewers consideration and create lasting connections with shoppers.
Within the realm of e-commerce, storytelling serves a twin function. First, it builds a compelling narrative round a product or model, fostering a way of emotional funding amongst shoppers. Second, it elevates the general purchasing expertise, remodeling it from a transactional alternate right into a significant interplay.
This strategy marks a big departure from the hard-sell ways that after dominated {the marketplace}. As a substitute, Ying champions a extra refined technique that requires a deep understanding of client habits and a capability to attach with audiences on a private degree. His emphasis on storytelling not solely drives gross sales but additionally enhances how shoppers understand and interact with the merchandise featured in Wanmei Jiazu’s campaigns.
Document-breaking GMV
Wanmei Jiazu has set new benchmarks in gross merchandise worth (GMV), an achievement that displays the methods launched beneath Qiancheng Ying’s management. His strategy has strengthened the corporate’s place in live-stream e-commerce, contributing to measurable success.
Considered one of Ying’s most impactful methods is his concentrate on celeb involvement. He has spearheaded the manufacturing of quite a few brief movies and movies that includes well-known personalities, utilizing these artistic property to spice up each publicity and celeb improvement. This technique extends past conventional product endorsements, harnessing the ability of narrative to create a deeper reference to shoppers.
As a substitute of merely putting celebrities in entrance of the digicam to advertise merchandise, Ying ensures these campaigns are embedded inside compelling contexts. The result’s a multi-dimensional storytelling strategy that offers audiences a extra partaking view of the merchandise, permitting them to see how this stuff match into relatable situations. By weaving merchandise into significant narratives, Ying fosters stronger emotional connections, enhancing client perceptions and constructing lasting model associations.
Past artistic campaigns, Ying has additionally targeted on forming partnerships with international manufacturers—a big accomplishment within the aggressive e-commerce market. Reflecting on the challenges of constructing these relationships, Ying credit his expertise with high-profile celebrities for equipping him with the arrogance and insights wanted to navigate advanced negotiations.
“I’ve had the distinction of working with high-profile celebrities, which gave me nice confidence and invaluable recommendation. I’ve discovered so much from them about learn how to collaborate successfully with international manufacturers,” Ying shares.
These partnerships have helped Wanmei Jiazu develop its presence within the business. The corporate is cementing its popularity as a trusted participant within the dwell e-commerce world by aligning with internationally acknowledged names.
Balancing artistic and enterprise pursuits
A defining characteristic of Qiancheng Ying’s profession is his skill to seamlessly steadiness his artistic pursuits along with his position as an Govt Movie and Video Director. Whereas some would possibly understand creativity and enterprise as opposing forces, Ying has demonstrated that the 2 can’t solely coexist but additionally enrich each other.
Ying views his filmmaking endeavors as a supply of inspiration for his management, which has positively impacted each areas of his work. His creative pursuits drive his considering, whereas his management expertise enhances the scope and depth of his artistic tasks.
“My artistic pursuits in filmmaking propel me ahead in my management position,” Ying explains. “The dedication and fervour I convey to my artistic work have earned the applause of my supporting solid and crew members. They see my dedication, and it motivates them to convey their greatest to the desk as effectively.”
This angle highlights Ying’s skill to encourage these round him, fostering a tradition of excellence and collaboration. His artistic ardour not solely energizes his groups but additionally underscores the significance of following one’s passions.
When people pursue work they genuinely care about, the passion is obvious, influencing each side of their careers. For Ying, this alignment of creativity and enterprise has been instrumental in his success, proving that keenness and professionalism can drive exceptional outcomes when pursued with intention and function.
Imaginative and prescient for the long run
As Qiancheng Ying displays on his journey, his plans for the long run stay bold but deeply rooted in creativity. He goals to proceed leveraging his distinctive skills to drive development and innovation at Wanmei Jiazu, ensuring the corporate maintains its management place within the extremely aggressive live-stream e-commerce market.
Ying’s profession exhibits how creativity can transcend industries. His skill to merge storytelling with enterprise methods highlights how creative considering can elevate and reshape conventional approaches to commerce.
This recognition could assist Ying safe funding for future tasks and proceed his work in each filmmaking and dwell e-commerce.
Winner of the Greatest Director Award for the Nationwide Brief Video Competitors in China and Presently a Council Member of the China Movie Enhancing Brief Video Fee.
Just lately, Qiancheng Ying, Govt Movie and Video Director of Wanmei Jiazu, gained the Greatest Director Award for the Nationwide Brief Video Competitors in December 2024. He has acquired his official award certificates in February 2025. Key standards for profitable this Greatest Director award embody originality and visible model. The movie has a singular perspective and creative expression, which improve the story’s attraction via visible components.
Different standards includes storytelling skill. The movie has a excessive degree of management over construction and rhythm and excellently conveys the theme and feelings. The extraordinary use of technical components reminiscent of images, enhancing, sound results, and particular results exhibits a excessive degree of management over the movie’s total impact.
Additional standards for this award is emotional resonance, i.e., whether or not a movie can impress the viewers and produce a deeply emotional expertise and innovation, whether or not the innovation in narrative strategies, theme exploration, or visible expression has an excellent influence on the movie and tv business. Lastly, the jury, which consists of high consultants in movie productions or previous winners of this award, often contemplate these components comprehensively to pick out probably the most extraordinary, artistically excellent, and influential works from administrators, actors, screenwriters, producers, and photographers. Lastly, Qiancheng Ying additional earned an honor as a Council Member of the China Movie Enhancing Brief Video Fee in September 2024.
On the ceremony, Ying stated, “I’ll use the popularity and achievements from this Greatest Director award as leverage to safe funding for future tasks, current higher movie productions for the viewers, and improve Wanmei Jiazu’s dwell e-commerce, content material advertising and marketing, and celeb IP improvement enterprise.”
