Reddit has printed a new overview of sports activities dialogue within the app, and the alternatives for advertisers to faucet into that engagement to showcase associated merchandise and presents to sports activities followers.
The 26-page information covers a variety {of professional} sports activities leagues and their relative curiosity amongst Redditors, in addition to marketing campaign concepts to help.
You may obtain Reddit’s full 2025-26 sports activities playbook report right here, however on this publish, we’ll check out a number of the key notes.
First off, Reddit says that sports activities communities are driving huge engagement within the app, with knowledge on general sports activities interplay and exercise:
The report additionally notes that all the main sports activities have huge Reddit followings:
In reality, Reddit says that Reddit customers are literally greater sports activities followers than these on different apps (primarily based on a survey of 750 U.S. social media customers):
The information contains notes on how entrepreneurs can have interaction sports activities followers within the app, together with tips on tips on how to use Reddit’s varied advert choices.
There are even particular notes on the varieties of promotions and engagement alternatives sports activities followers are searching for within the app:
Whereas Reddit’s additionally included an outline of all the main sporting occasions all year long to your planning.
Reddit’s additionally included examples of marketing campaign methods to interact sports activities followers, together with extra in-depth profiles of a variety {of professional} sports activities, and the way Redditors have interaction with every.
There are some beneficial insights right here, and with an increasing number of individuals turning to Reddit for sports activities interplay, together with real-time engagement, there might be alternative to broaden your advertising strategy to incorporate Reddit exercise and promotions, and attain these engaged teams.
Certainly, final 12 months, Reddit reported that sports activities communities had been rising at a major charge (+26% year-over-year), whereas Reddit’s additionally added virtually 20 million day by day lively customers over the previous 12 months as effectively.
So there are clearly alternatives there, and once more, which may be price contemplating as you go about planning out your end-of-year gross sales push, and maximizing your model consciousness and engagement.
You may obtain Reddit’s 2025-26 sports activities engagement report right here.
