Regal Cineworld Group has appointed Brooks LeBoeuf as their new head of content material in america.
As SVP of US Content material, LeBoeuf will oversee the US movie and content material groups, managing all acquisition, distribution and programming duties for Regal Cinemas, interfacing with movie studios and content material suppliers.
LeBoeuf may also work intently with Regal’s inner groups with reference to scheduling throughout the circuit.
The announcement was made by Adam Rymer, Chief Business Officer – US for Regal Cineworld Group, to whom he’ll report.
“Brooks has a powerful observe file of understanding customers and the altering expectations of the moviegoing viewers, as we proceed to boost their general theatrical expertise,” stated Rymer. “He might be a fantastic asset in supporting our current studio and content material companions, in addition to increasing the horizons of programming supplied at Regal. I’d additionally prefer to thank James Lamar for his in a position administration of the staff over the past 12 months and persevering with management inside Regal.”
Lamar served because the interim head of movie content material over the past 12 months, previous to Andrew Turner.
LeBoeuf has near 25 years in exhibition, operations and occasion administration, advertising and marketing, retail, gross sales, viewers engagement and movie programming. He most not too long ago served as VP of Movie Programming for Landmark Cinemas, the second largest exhibitor in Canada, main their content material programming division and overseeing their unbiased cinema reserving company, Theatre Businesses. He has spent the previous 12 years at Landmark in varied roles together with movie and content material programming and operations. Previous to becoming a member of Landmark, LeBoeuf served in movie programming, advertising and marketing, gross sales, buyer technique and operational roles at Empire Theatres for seven years. He began his profession as a advertising and marketing supervisor at Cineplex Leisure. He’s a graduate of Wilfrid Laurier College.
“I’m extremely honored to affix the gifted staff at Regal and contribute to an organization with such a wealthy legacy of theatrical exhibition,” stated LeBoeuf. “We’re at a pivotal second of evolution for the trade, and I’m excited to assist lead that subsequent chapter. I stay up for working with our studio and artistic companions to ship a various, daring, and audience-driven slate that displays the complete energy of the cinema expertise.”
