Rhude, the Los Angeles-based males’s model, has teamed up with Italian tire producer Pirelli on a trend capsule that merges trend and motorsports.
Partnering with motorsports manufacturers is nothing new for Rhude, which has labored previously with Lamborhini and McLaren, however this marks the primary time it has collaborated with Pirelli.
The 13-piece providing channels the spirit of racing, a theme central to Rhude’s DNA and provides a spread of merchandise together with T-shirts and hoodies emblazoned with oversize logos and graphics studying “World Champion” and “1st Place.” There are additionally racing-style jackets and monitor pants paneled in Pirelli’s signature black, yellow and purple colours.
Rhude’s aesthetic can also be represented within the capsule’s staples that embrace the evergreen emblem brief in a woven cloth and an unique Rhude graphic, whereas hats are embroidered with traditional racing motifs comparable to embroidered flags and leaf crests.

The Rhude x Pirelli capsule options streetwear influences.
Courtesy of Rhudew
“The gathering is a celebration of two firms becoming a member of forces to outline the which means of a champion: to try to be one of the best, what it means to attain your desires and be the primary at no matter your coronary heart wishes,” stated Rhuigi Villasenor, founding father of Rhude. “A Rhude and Pirelli partnership encompasses the which means of excellence and at all times striving to be your best — regardless of the race is.”
The gathering launched solely on the Rhude web site on Friday afternoon.
Villasenor based Rhude in 2015 as a luxurious streetwear model. Pirelli was created in 1872 and is likely one of the world’s largest tire producers for vehicles, bikes and bicycles. It has additionally turn into recognized for its annual calendar that options fashions and celebrities from a wide range of fields.

