LONDON — H&M’s subsidiary model & Different Tales is about to get an entire lot extra creative with daring colours and powerful silhouettes for its upcoming collaboration with Roksanda Ilinčić’s eponymous label.
The gathering will drop on-line and in shops in Could.
“I at all times benefit from the alternative to supply designs to new prospects who could not normally store my collections — it’s thrilling to design one thing distinctive for a brand new viewers in many various international locations,” Ilinčić stated in an interview.
“Nevertheless, there may be at all times a steadiness — for this collaboration, the worth level limits the extent of expertise seen in my mainline, however utilizing completely different fabrications and refined particulars allows us to create items which can be thrilling and delightful, and we hope to get pleasure from for a very long time,” she added.
A preview of Roksanda‘s collaboration with & Different Tales.
The designer stated when she was approached by & Different Tales she was “immediately intrigued” as to what the collaboration would appear like.
In preview photos of the gathering, it appears Ilinčić didn’t maintain again — there’s an oversize black hat, the place the brim of the hat falls right down to the torso of the physique, in addition to a gown in an amber hue.
The Serbian-born designer stated she had a powerful connection and shared comparable values with & Different Tales “on trend, artwork and design — it was a pure dialog from the beginning.”
A preview of Roksanda’s collaboration with & Different Tales.
Ilinčić is seasoned in collaborations — she’s labored with Barbour, FitFlop and Jigsaw up to now.
She stated teaming up with & Different Tales allowed her to discover a brand new market that permit her “enterprise into new classes which I haven’t explored earlier than. Like my collections, I wish to create this emotional reference to the wearer, I continually mirror on what girls need [to] spotlight, conceal and have fun.”
Malin Sone, head of design at & Different Tales, stated Ilinčić’s capability to “mix artwork, structure and femininity leads to a set that’s each empowering and timeless.”
