MILAN — The 2025 version of Watches and Wonders, held between April 1 and seven in Geneva, generated $53.5 million in media affect worth, based on the newest knowledge evaluation from Launchmetrics.
This marks a 6 % enhance within the honest’s MIV efficiency in comparison with the 2024 version. The evaluation was made between March 30 and Monday, tallying the buzz-mounting halo impact generated proper earlier than and after the honest.
The U.S., Switzerland and China contributed probably the most to this 12 months’s MIV, respectively representing 17 %, 14 % and 10 % of the determine, with the latter nation slipping from the primary spot final 12 months.
Rolex, Cartier and IWC Schaffhausen have been the most important winners when measured by the MIV generated through the timepiece honest, confirming final 12 months’s rating. Specifically, they generated $13.2 million, $6.8 million and $5.6 million in MIV, respectively. They have been adopted by Chanel, Patek Philippe, Jaeger-LeCoultre, Tag Heuer, Bulgari, Hublot and Vacheron Constantin.
Though media contributed to nearly two-thirds of the MIV the honest generated as an entire, manufacturers’ owned media, together with social media channels, made for 20 % of it. Within the latter channel, Instagram was the top-performing platform, contributing to 44 % of MIV. In the meantime, TikTok had the very best common MIV worth per placement, a determine that elevated fourfold in comparison with 2024.
Kim Woo-bin, a Jaeger-LeCoultre international model ambassador, on the 2025 Watches and Wonders.
Courtesy of Watches and Wonders
Watches and Wonders has change into additionally synonymous with superstar spottings and this version made no exception. Kim Woo-bin, a Jaeger-LeCoultre international model ambassador, was the highest MIV-generating superstar, contributing $357,000 to the general commerce present’s MIV.
He was adopted by Simone Ashley, who visited the IWC Schaffhausen sales space, producing $268,000 in MIV. The actress stars alongside Brad Pitt within the upcoming “F1” film, due in theaters this June. Different excessive MIV-generating celebrities included Mexican actor Alejandro Speitzer, “Dubai Bling” star Jwana Karim, and U.S.-born, however China-based freestyle skier Eileen Gu.
Beneath the influencer bracket, Nico Leonard van der Horst, Chris Min and Da Yan Zai Tong Xun She stood out, along with watch content material creator pages Munich Watch Lover and Mr. Good Watch.
South Korean actress Jun Ji-hyun on the Piaget sales space through the 2025 Watches and Wonders.
Courtesy of Watches and Wonders
MIV is a proprietary algorithm created by Launchmetrics to measure and benchmark the affect of all media placements and mentions throughout owned media, companions, influencers, celebrities and media within the vogue, luxurious and sweetness industries.
