Sports activities Illustrated has tapped Salma Hayek Pinault, Jordan Chiles, Olivia Dunne and Lauren Chan as cowl fashions for its 2025 Swimsuit problem, which hits stands Could 17.
The difficulty is on newsstands starting Could 17 and extra photos can be found at swimsuit.si.com.
SI Cowl
Hayek Pinault was photographed by Ruven Afanador whereas Ben Horton captured Chiles and Ben Watts lensed Dunne and Chan.
Thirty-eight girls from a variety of skills and backgrounds are featured within the Swimsuit problem, from Olympians like Ilona Maher, Suni Lee and Gabby Thomas to WNBA star Cameron Brink to TikTok star Alix Earle. Picture shoots befell in picturesque locales all over the world together with the seashores of Bermuda and Jamaica; Zurich, Switzerland; the streets of Fort Value, Texas and Cuixmala in Mexico.
“Sports activities Illustrated Swimsuit has at all times been about greater than swimsuits and gorgeous imagery,” mentioned MJ Day, editor in chief of Sports activities Illustrated Swimsuit. “It’s about making a platform to seize moments that outline our instances, celebrating people who find themselves shaping tradition, and showcasing magnificence on a world stage.”
“Each single girl included this 12 months brings together with her a novel and highly effective motive for being featured within the problem. Whether or not it’s about what she represents, the affect she’s making, or the change she’s driving in her personal life and the world round her, these girls present up with ardour and goal.”
SI Swimsuit is celebrating the difficulty with a New York Metropolis takeover encompassing a variety of experiences. A few of these embrace throwing the primary pitch at a Mets recreation, lighting the Empire State Constructing and holding a purple carpet occasion. SI Swimsuit can even introduce a members-only pop-up expertise referred to as The Social Membership, presenting a myriad of dwell exhibits.
“At SI Swimsuit, we’re redefining what it means to be a legacy model in right now’s media panorama,” mentioned Hillary Drezner, common supervisor of Sports activities Illustrated Swimsuit. “With the enlargement into digital covers, year-round occasions, and dynamic partnerships with manufacturers like Coppertone, MINI and Batiste, we’re creating extra significant, culturally related moments than ever earlier than. These initiatives not solely fortifies our engagement technique but additionally amplifies the worth proposition for model companions looking for to attach with our expansive and devoted viewers, numbering within the thousands and thousands.”
