EXCLUSIVE: Australia’s RIISE Productions, the movie and TV arm of sustainable e-commerce platform RIISE World, is planning a worldwide growth following current journeys to the Berlinale and MIP London.
McCulloch has been upped from Head of Growth to International Head of Growth, Movie and TV, to supervise a slate comprising scripted sequence and movies, unscripted sequence, codecs and documentaries.
Every venture is designed for leisure, however “subtly positions a fascinating sustainable way of life embedded within the lifetime of protagonists and viewers,” in accordance with the corporate. Particulars on particular person initiatives are broadly beneath wraps, however RIISE has twice made journeys to Europe this 12 months to pitch.
We do know there are scripted slate initiatives with Rake creator Peter Duncan, and a characteristic movie with horror author, Natasha Le Petit. These are deliberate as “compelling tales and complicated characters to hook viewers and provoke dialog lengthy after viewing.”
Unscripted initiatives will lean towards movie star and vogue, showcasing “showcasing glamorous and fascinating existence” that reveal how sustainable items and equipment combine with treasured wardrobe objects.
McCulloch joined RIISE in 2021 and has labored within the biz for greater than 15 years. She’s identified for a spell at Disney Australia and New Zealand, and has held roles at Seven Community and Endemol Shine Australia.
“I’m extremely keen about utilizing our platform for good, so it’s an honour to be part of RIISE Productions at such a pivotal second in its progress,” stated McCulloch. “The facility of storytelling to encourage and shift views has by no means been extra obvious or extra vital, and I stay up for collaborating with unbelievable expertise worldwide to do that. With them we are going to create daring, partaking narratives that captivate audiences and spark significant conversations.”
“Increasing RIISE Productions globally is a pure subsequent step in our mission to have interaction mainstream audiences with compelling, world-class storytelling,” stated Sara Bell, RIISE’s founder and CEO of RIISE Productions.
Bell based RIISE World as an e-commerce platform devoted the sustainable residing as an aspirational way of life alternative. She created RIISE Productions to create TV and movie that stimulates dialog round local weather change and sustainability. Along with McCulloch, she launched the corporate’s first tv present, Riise TV, in 2023.
“Amy’s expertise and artistic imaginative and prescient make her the right innovator to drive our bold manufacturing slate ahead, and we’re wanting ahead to sharing information on our first initiatives with our world companions following a profitable Berlinale and MIP London,” added Bell.
