
These ladies have been born to be stars.
Serena Williams’s two daughters, Olympia, 6, and Adira, 18 months, starred of their first marketing campaign alongside their mother, posing for kids’s clothes model Janie and Jack.
For the photoshoot, the household posed collectively in quite a lot of matching pink appears from a limited-edition assortment Williams created with the label.
“Having my ladies within the marketing campaign was solely proper as a result of this assortment is all about household,” the athlete advised Individuals. “Olympia had a lot enjoyable expressing her type, and Adira, even at her younger age, cherished being a part of it in her personal method. They have been naturals.”
In truth, Williams says her oldest daughter was “within the director’s chair with the clapboard.”
The six-year-old might have a future in style as she even helped select the colours and palette through the design course of.
“She cherished all of the pink appears, particularly the Love Pink Gown, which the entire household matched in,” Williams stated, referring to a rosette-adorned quantity ($94).
Certainly, the women wore the aforementioned gown whereas Williams twinned within the grownup one-shoulder model ($175).
Olympia and Adira additionally modeled the peach pink eyelet gown ($99), coordinating with their mother, who was clad within the girls’s sleeveless iteration ($175).
Elsewhere within the collaboration are some gadgets impressed by Williams’ profession, together with a tennis ball-shaped purse ($54) and an lovely pleated gown ($74) that wouldn’t look misplaced on the court docket.
Although the well-known athlete is not any stranger to the digital camera, this chance was particularly sentimental for her.
“It was a totally totally different expertise — a lot extra private and significant,” Williams stated to the outlet. “Watching them be themselves and produce their very own personalities into the shoot made it actually particular.”

