EXCLUSIVE: A brand new theatrical distributor solely dedicated to motion films is opening its doorways, RSCL (pronounced “rascal”), based by Maxwell Riesberg.
On the identical time, former Common Footage Distribution and Advertising and marketing EVP John C. Corridor has been employed as Head of Distribution & Cinema Partnerships. Corridor counts greater than 25 years of expertise from his tenure at Common, the place he oversaw distribution and advertising for greater than 400 theatrical releases, together with franchise hits like Jurassic World and The Bourne Ultimatum, in addition to blockbuster originals together with Wished.
“The theatrical window stays probably the most highly effective second in a movie’s lifecycle,” says Corridor. “However as we speak’s audiences want compelling causes to depart house, and that’s precisely what RSCL supplies. By constructing a devoted group round motion cinema, we rework every launch right into a must-attend occasion that’s larger than simply the movie itself. Theatrical is evolving towards experiences that really feel important and communal, and RSCL is main that evolution.”
Founder and CEO Riesberg has been behind many leisure startups. He co-founded Paradise Artistic, an AV & digital marketing campaign company that, below his tenure as Chief Govt Officer, garnered quite a few awards together with Clio Award-winning campaigns for A Quiet Place and Bumblebee. Earlier than that, he co-founded Lord Hazard, a business manufacturing firm, the place he produced music movies for prime artists together with J. Cole, Main Lazer, Large Sean, and Steve Aoki, and managed the business careers of administrators like Mike Diva and Lawrence Lamont.
“The way forward for the leisure enterprise belongs to specialists who construct significant, direct relationships with their audiences,” says Riesberg. “Shifting ahead, all new studios and distributors will must be specialists, as the connection with the viewers is the one factor that issues in an AI-dominated world. We’re simply the primary to embrace this new paradigm.”
For its preliminary slate, RSCL will deal with worldwide motion movies which might be at present under-distributed within the North American market.
“The incumbent distributors merely don’t have the imaginative and prescient or the urge for food to construct tradition round these unimaginable worldwide motion movies,” says Riesberg. “We acknowledge a large, untapped viewers of motion followers prepared for one thing completely different and daring.”
RSCL plans to scale into home acquisitions, world rights, wider releases, authentic IP improvement, and ultimately, full-scale manufacturing.
Corridor will proceed producing unbiased movie initiatives along with his companion Pam Renall at Retinue Media.
