From TikTok styling movies to Instagram match checks, style influencers form how individuals categorical themselves and store. For manufacturers, they’re not simply tastemakers however strategic companions who construct belief, spark conversations and convert audiences.
What do UK customers worth most? In response to the 2025 Sprout Social Index™, it’s authenticity. It’s the highest trait they need to see from manufacturers, in addition to the hallmark of nice style influencer advertising and marketing.
Let’s discover the UK’s evolving influencer panorama, what to search for in a powerful partnership and who’s main the cost in style proper now.
High 10 must-know UK style influencers in 2025
Trying to elevate your influencer technique with creators who form what’s subsequent in style? These 10 UK-based fashion leaders aren’t simply trendsetters, they’re tradition drivers with engaged communities throughout Instagram, TikTok and YouTube.
Whether or not you’re constructing an influencer shortlist or in search of artistic inspiration, listed here are the names to know.
1. Nyane Lebajoa (@nyane)
- Instagram: 2.5M
- TikTok: 2M
- YouTube: 427K
Nyane Lebajoa blends style with fantasy in her unmistakable #LetsDressMeUp collection. Her doll-like make-up and NPC-style (non-playable character) GRWM movies rework on a regular basis outfit creation right into a performative artwork kind. As founding father of the TEMPER wig line, Nyane fashions her items with editorial aptitude and originality.
Supply: Instagram
2. Koleen Diaz (@koleendz)
- Instagram: 721K
- TikTok: 691K
- YouTube: 1.58M
Koleen’s content material bridges streetwear edge with world journey aesthetics. Her signature vlogs and #GRWM movies give followers a glimpse into solo dwelling in London and style discovery on the transfer.
Supply: Instagram
3. Chioma Nnadi (@chiomannadi)
As Head of Editorial Content material at British Vogue, Chioma shapes the voice of probably the most iconic world style manufacturers. Her affect extends past her title, as she’s a revered storyteller, interviewing visionaries like FKA Twigs and Rihanna.
Supply: Instagram
4. Agnes Pusztai (@whatgigiwears)
- Instagram: 395K
- TikTok: 36.6K
Recognized for her elevated high-street seems, Agnes mixes outsized tailoring, retro patterns and purposeful outerwear for the lady who wants fashion and practicality. Her feed is a masterclass in easy metropolis style.
Supply: Instagram
5. Madame Joyce (@madamejoyce1)
- Instagram: 113K
- TikTok: 868.5K
- YouTube: 161K
The voice behind podcast “Cocktails and Takeaways” can be a style powerhouse. Madame Joyce’s vibrant fashion options luxe textures, daring silhouettes and standout items, reflecting her presence as a multi-hyphenate creator.
Supply: Instagram
6. Stephen Omotayo (@somotayo10)
- Instagram: 153K
- TikTok: 1.3M
Stephen Omotayo presents a lesson in menswear versatility. From fashionable enterprise suits to blockcore fundamentals, his aesthetic content material and considerate color coordination make him a go-to for on a regular basis menswear inspiration.
Supply: Instagram
7. Izzy Manuel (@izzy_manuel)
- Instagram: 17.1K
- TikTok: 1.5K
Izzy Manuel champions dopamine dressing with a sustainable twist. Her moral style content material is filled with color, texture and play, making partnerships together with her splendid for manufacturers prioritising values and inventive storytelling.
Supply: Instagram
8. Lydia Rose (@fashioninflux)
- Instagram: 2.6M
- TikTok: 470.4K
- YouTube: 154K
A longtime favorite in UK style, Lydia brings good informal vitality to life with try-ons, magnificence suggestions and recs and now, mum-friendly suits. Her current motherhood content material has expanded her attain into the approach to life house.
Supply: Instagram
9. Lydia Tomlinson (@lydiajanetomlinson)
- Instagram: 1.6M
- TikTok: 210.8K
- YouTube: 856K
Lydia advocates for timeless fashion over fleeting developments. Her instructional content material breaks down wardrobe technique, assume versatile staples, outfit formulation and elevated fundamentals.
Supply: Instagram
10. Efe Efeturi (@efe.efeturi)
- Instagram: 388K
- TikTok: 131.6K
- YouTube: 1.28K
Efe is redefining fashion for senior males with polish and poise. With a concentrate on grooming, cologne and traditional menswear, his viewers proves that fashion is ageless and nonetheless aspirational.
Supply: Instagram
The UK style influencer advertising and marketing panorama
UK style influencers are driving a brand new period of brand name partnerships, the place creativity meets social commerce and authenticity drives enterprise outcomes. In reality, Influencer’s State of Influencer Advertising and marketing within the Style Trade report initiatives that the UK’s influencer advertising and marketing trade ought to high US$1.73 billion between 2024 and 2029, rising at a gradual 8.14% annual price.
Style performs a serious function in that development. UK attire income is on observe to hit US$33.09 billion by the tip of 2025, with luxurious style alone contributing US$8.12 billion. And as e-commerce expands, style creators will solely change into extra influential throughout the client journey.
UK customers are particularly lively on social with regards to trendspotting and model engagement. The 2025 Sprout Social Index™ discovered that 91% of UK customers use social to remain culturally knowledgeable, and 54% flip to Instagram particularly.
Influencer content material isn’t simply entertaining, it additionally drives motion for retail manufacturers on social. Sprout additionally present in its State of Influencer Advertising and marketing Report that almost half of UK and US customers say they make at the very least one buy a month based mostly on influencer posts.
For social media groups, the problem is precision, not quantity. To assist with this, Sprout Social’s influencer discovery instruments, which use AI-powered filters, pinpoint creators based mostly on engagement charges, viewers make-up and Promoting Requirements Authority (ASA) compliance. Which means you’ll be able to determine micro and nano influencers with actual attain and show the impression of each partnership.
Finest UK style micro-influencers
Influencer advertising and marketing isn’t nearly follower counts, it’s about group, creativity and credibility. These 5 UK style micro-influencers punch properly above their weight, making them splendid companions for area of interest campaigns and genuine storytelling.
11. Nicole Careri (@nicole_careri)
- Instagram: 44K
- TikTok: 16.7K
Stylist and jewelry model founder Nicole Careri delivers high-impact visuals with architectural backdrops and sculptural styling. From metallic heels to distressed bomber jackets, her sultry-meets-streetwear aesthetic is something however fundamental. Nicole can be a Savage x Fenty ambassador and has styled for celebrities, giving her style content material added trade credibility.
Supply: Instagram
12. Zoe Ilana Hill (@zoeilanahill)
- Instagram: 72.1K
- TikTok: 10.9K
- YouTube: 6.24K
Zoe Ilana Hill brings petite style to the forefront, styling the whole lot from Zara fundamentals to Prada sunnies. Her jet-set way of life and playful haul movies strike a relatable, aspirational stability. Zoe companions with excessive avenue staples like White Fox Boutique and Miss Lola, making her a wise decide for manufacturers aiming to bridge accessibility and aptitude.
Supply: YouTube
13. Olivia Wayman (@oliviasshoppingdiary)
- Instagram: 104K
- TikTok: 68.2K
Olivia Wayman is your minimalist muse with a love for timeless fashion. Her temper boards and style diaries supply perception into easy methods to construct a luxe wardrobe with longevity in thoughts. As a Substack author and acutely aware client, she influences each what individuals put on and the way they store.
Supply: Instagram
14. Liv Effia Blankson (@livblankson)
- Instagram: 31.6K
- TikTok: 1.8K
Liv brings character and flexibility to her style content material. She effortlessly mixes informal styling with area of interest pursuits like pure hair care and F1 racing. Her capability to intersect way of life content material with style makes her a standout selection for manufacturers trying to attain multi-interest audiences.
Supply: Instagram
15. Penny and Nikki (@styleinthestix)
Penny and Nikki are UK-based micro influencers who’re redefining rural style with a sustainable edge. From their house in Rutland, they share thoughtfully styled seems that prioritise pre-loved, moral items and supply a grounded, accessible tackle sluggish style.
Supply: Instagram
High male style influencers within the UK
Trying to attain fashionable UK audiences? These male style influencers lead with distinctive seems, artistic storytelling and constant communities throughout social platforms. From streetwear to traditional tailoring, right here’s who to look at.
16. D’nieccio Mitchell (@dnieccio)
- Instagram: 506K
- TikTok: 549.8K
D’nieccio blends 90s and early 2000s nostalgia with fashionable aptitude. His outfit-of-the-day collection, “Documenting My Suits,” showcases outsized denim, varsity jackets and sports activities jerseys, styled with sneakerhead precision.
Supply: Instagram
17. Artur Kramer (@arturkramer)
- Instagram: 1.8M
- TikTok: 3.3M
Together with his signature transitions and daring edits, Artur’s content material feels cinematic. A excessive avenue favorite, he commonly companions with NovaMen and Boohoo, and sources styling inspo straight from his feedback.
Supply: Instagram
18. Sam Grey (@samgraystyle)
Sam’s fashion is rooted in traditional menswear. Suppose crisp white tees, tailor-made fits and heirloom-worthy equipment. His web page is a go-to for timeless inspiration and elevated fundamentals.
Supply: Instagram
19. Gurj Sohanpal (@gurjsohanpal)
- Instagram: 23.7K
- TikTok: 258
London-based style blogger Gurj pairs refined menswear with scenic journey backdrops. He collaborates with area of interest perfume manufacturers like Penhaligon’s and luxurious watchmakers corresponding to Tag Heuer, bringing aspirational way of life content material to life.
Supply: Instagram
20. SM (@dapperclassic)
SM describes his feed as a “every day fashion diary”. A Correct Material associate, he curates seems that showcase traditional tailoring, wealthy knitwear and versatile footwear, all underpinned by sophistication.
Supply: Instagram
Finest high-street style influencers in UK
Luxurious could dominate headlines, however excessive avenue style shapes on a regular basis fashion. These influencers mix accessibility with aptitude, making them splendid for trend-driven, values-aligned campaigns.
21. Eleftherios Vogiatzis (@elefv)
- Instagram: 141K
- TikTok: 96.7K
Recognized for his clear, fashionable aesthetic, Eleftherios paperwork his on a regular basis outfits and showroom visits with easy allure. He’s collaborated with H&M, COS and Zara, bringing excessive avenue staples to life.
Supply: Instagram
22. Joel Mcloughlin (@gallucks)
- Instagram: 310K
- YouTube: 157K
- TikTok: 52.9K
Joel’s edgy, mostly-monochrome fashion is equal elements rebellious and refined. Past London Style Week vlogs, he shares candid content material about private journeys, creating a real bond with followers.
Supply: Instagram
23. Patricia Niamh O’Dwyer (@patriciaodwyer)
- Instagram: 31.8K
- TikTok: 1K
Patricia brings character and polish to each look. Her #WaysToWear movies break down styling for daring items, whereas her contributions to Sheer Luxe and The Marriage ceremony Version converse to her editorial credibility.
Supply: Instagram
24. Claudia Berresford (@claudia_berresford)
- Instagram: 32.4K
- TikTok: 1.2K
Content material creator and style blogger Claudia Berresford blends development forecasting with real-time styling. Her content material contains seasonal temper boards and tutorials, making her a relatable information for fashion-conscious consumers.
Supply: Instagram
25. Omer Elsarrag (@omerelsarrag)
- Instagram: 171K
- TikTok: 283.2K
Omer is a males’s style influencer and the go-to for elevating on a regular basis suits. His clean-cut guides highlight staples like Chelsea boots, corduroy shirts and polos, making excessive avenue style really feel high-end.
Supply: Instagram
26. Jordan Grant (@jo.rdan)
Content material director at Warmth and style week common, Jordan is considered one of London’s rising fashion icons. She mixes high-end labels like Jacquemus with associate manufacturers like Aritzia, delivering daring but wearable seems.
Supply: Instagram
Finest luxurious and designer style influencers in UK
Luxurious and designer style within the UK entails daring personalities who set developments, not simply comply with them. These influencers mix high-end aesthetics with real viewers connection, which makes them invaluable for manufacturers which might be in search of to raise their picture and attain discerning customers.
Listed here are a couple of to find out about:
27. Lorna Luxe – @lornaluxe
Recognized for her “violently iconic” aesthetic and candid method to physique picture, Lorna bridges aspirational style with emotional relatability. Her constant transparency and high-converting partnerships make her a standout for manufacturers that need to join on extra than simply fashion.
Supply: Instagram
28. Melissa’s Wardrobe – @melissaswardrobe
- Instagram: 378K
- TikTok: 227.6K
Melissa is likely one of the UK’s most revered luxurious style stylists and content material creators. Her styling blends timeless magnificence with editorial aptitude and sometimes spotlights rising designers and underrepresented voices in style. Based mostly in London, she presents a distinctly British tackle luxurious, rooted in confidence, tradition and group.
Supply: Instagram
29. Olivia Charlotte Burton – @oliviacharlotteburton
- Instagram: 261K
- TikTok: 74K
Based mostly in Manchester, Olivia brings a distinctly northern allure to the UK luxurious style scene. Her content material blends high-end style with real-life relatability, assume designer staples styled for on a regular basis put on towards the backdrop of on a regular basis moments. It’s this grounded method that makes her stand out in an area that always sees polish over character.
Supply: Instagram
30. Noorie Ana – @noorieana
- Instagram: 139K
- YouTube: 139K
London-based Noorie Ana blends style and journey into a way of life her followers aspire to. Recognized for her vibrant outfit inspiration, modest but trend-led seems, and candid GRWM movies, she exhibits how fashion interprets seamlessly from London streets to locations overseas. Her journey content material, whether or not exploring European metropolis breaks or tropical getaways, presents followers recent concepts for versatile, on-the-go wardrobes.
Supply: Instagram
High plus dimension style influencers within the UK
Inclusive illustration isn’t non-compulsory, it’s important. These UK-based plus dimension style influencers are redefining magnificence requirements and cultivating highly effective, loyal communities via confidence-led content material and style-forward storytelling.
31. Alexia (@curvylexie28)
- Instagram: 38.4K
- TikTok: 8.4K
- YouTube: 2.09K
Alexia champions physique confidence via style hauls, mobility suggestions, outfit inspiration, and wellness content material. A Fabletics ambassador, she additionally companions with excessive avenue manufacturers like Boohoo and Shein. Her inclusive content material usually options her husband, who can be an influencer, to create moments of favor and help.
Supply: Instagram
32. Talisha Jade (@_talishajade)
- Instagram: 85.2K
- TikTok: 157.4K
Talisha is a curve mannequin and way of life creator providing outfit inspiration for each event. Her fashion-forward content material showcases seems from Bravissimo and She Oath, whereas her vlogs mirror her genuine method to on a regular basis glam.
Supply: Instagram
33. Laura Ferry (@whatlauraloves)
- Instagram: 245K
- TikTok: 39.6K
Laura merges style with advocacy. A former BBC “I Can See Your Voice” contestant and journey blogger, she additionally discusses ADHD and confidence with uncooked honesty. Whether or not she’s attempting on vacation seems or sharing psychological well being reflections, her presence is as actual as it’s inspiring.
Supply: Instagram
34. Natasha Lee (@beyondbeautifullwoman)
Stylist, coach and Style Nova Curve ambassador Natasha helps her “massive baddies” really feel their finest. Her TikToks and Instagram Reels are equal elements empowering and sensible, with vacation swimwear suggestions and tailor-made styling suggestions designed for plus dimension ladies.
Supply: Instagram
35. Diana Sirokai (@dianasirokai)
- Instagram: 1.2M
- TikTok: 350.6K
Diana is a plus dimension mannequin turning heads with each submit. Recognized for her vivid bikinis, daring two-piece units and assured fashion recommendation, she proves that style is for each physique. An extended-time associate of Style Nova Curve, Diana leads with fearless self-expression.
Supply: Instagram
High sustainable style influencers within the UK
Sustainable style influencers within the UK are reshaping what affect seems like by inserting ethics, transparency and acutely aware fashion on the forefront. Their impression goes past likes and aesthetic curation to mobilise communities, encourage actual change and form client expectations round sustainability. Right here’s how:
36. Venetia La Manna – @venetialamanna
- Instagram: 364K
- TikTok: 137.3K
A pointy critic of quick style and co-founder of Keep in mind Who Made Them, Venetia blends high-impact activism with minimalist fashion. Her viewers trusts her not only for style inspiration but additionally for sparking essential conversations that manufacturers can’t ignore.
Supply: Instagram
37. Aja Barber – @ajabarber
Creator of Consumed and Dangerous Vibes and a revered voice in moral style, Aja brings readability to advanced points like intersectional sustainability and overconsumption. Her content material is vibrant and academic and persistently drives deep engagement.
Supply: Instagram
38. Rosie Okotcha – @rosieokotcha
Rosie proves that sustainable style doesn’t require massive budgets. Her thrifted seems and community-driven content material really feel hyper-local and relatable, which makes her a rising voice in grassroots affect.
Supply: Instagram
39. Tolmeia Gregory – @tolmeia
An early advocate for moral style, Tolmeia makes use of artistic activism and multimedia storytelling to attach with Gen Z audiences. From podcasts to art-led protest, her platform is a dynamic mixture of goal and play.
Supply: Instagram
40. Sophie Benson – @sophiebenson
As a journalist who covers sustainable style, Sophie brings details and sensible recommendation to her followers’ feeds. Her reporting fashion presents authority and readability, which makes her content material a go-to for knowledgeable customers.
Supply: Instagram
discover the fitting style influencer within the UK
Gordon Ramsay and Victoria Beckham may command world consideration, however mega influencers aren’t all the time the only option, particularly if you happen to’re concentrating on a particular viewers or in search of long-term ROI. In reality, nano and micro influencers usually have the next engagement price than these with massive followings.
These creators don’t simply submit, they join. Their smaller, extra centered followings are typically extremely engaged and values-aligned, which makes them splendid companions for manufacturers which might be in search of significant, measurable outcomes.
Use these standards to information your influencer choice technique and optimise for attain, relevance and outcomes:
- Viewers demographics and model relevance: Deal with creators whose followers match your splendid buyer profile. That features location, age, gender and style preferences. Sprout’s Influencer Advertising and marketing platform and influencer discovery instruments make this straightforward. With them, you’ll be able to filter by viewers insights to search out the fitting match.
- Platform and content material format fluency: Prioritise influencers who excel on the channels your prospects use most, whether or not that’s Instagram Reels, TikTok or YouTube Shorts, and who create the type of content material that drives clicks, not simply views.
- Authenticity and model alignment: Do not forget that whereas private fashion issues, shared values matter extra. Sprout helps you consider model match by reviewing historic content material, tone of voice and previous collaborations so you’ll be able to construct partnerships that really feel genuine and credible.
- Engagement over vainness metrics: Don’t get distracted by follower depend. Excessive engagement charges, which you measure via feedback, shares and saves, sign belief and affect. And with Sprout’s AI-powered engagement filters, you’ll be able to rapidly floor creators who spark actual conversations.
- Compliance and model security: From ASA pointers to model popularity, staying compliant is essential. To assist with this, Sprout’s Influencer Advertising and marketing platform contains built-in security checks so you’ll be able to associate with peace of thoughts.
Sprout Social takes the guesswork out of influencer advertising and marketing. From marketing campaign planning to efficiency monitoring, these instruments allow you to determine creators who align together with your targets and join with UK audiences in a method that feels each strategic and honest.
Make a long-lasting impression with the fitting UK style influencers
Style influencers do greater than mannequin nice outfits. They form developments, drive discovery and construct group. As you discover new campaigns or partnerships, search for creators who align together with your model values and join authentically with their viewers.
With so many voices within the combine, narrowing your shortlist can really feel overwhelming. That’s the place having the fitting instruments makes a distinction. Sprout Social Influencer Advertising and marketing might help you uncover and join with UK style influencers who mirror your model and attain the individuals you need to have interaction.
Wish to see the way it works? Discover the Sprout Influencer Advertising and marketing platform once you’re prepared.
