Tandem Sports activities + Leisure is rebranding as Gersh Sports activities. The U.S. basketball apply turns into the primary division to function beneath the Gersh Sports activities model, reflecting the company’s imaginative and prescient for a extra built-in strategy to international athlete illustration.
The consolidation of enterprise items beneath the Gersh Sports activities banner is a step in Gersh’s acquisition of You First, which it introduced in December final 12 months. The built-in operation will supply a variety of providers, together with private model growth, endorsement and advertising and marketing assist, cultural affect, and philanthropic advisory providers.
The Gersh Sports activities Basketball division is being led by Steve Gersh, Head of Gersh Sports activities, and You First CEO, Juan Aísa, supported by a workforce of veteran Tandem brokers and senior executives.
“Bringing our sports activities and leisure divisions into nearer alignment permits us to optimize outcomes for our shoppers,” stated Steve Gersh. “It’s a mirrored image of what makes Gersh distinctive: a premium company with a boutique really feel—backed by scale and sources, grounded within the customized, hands-on service that defines who we’re.”
Purchasers represented by Tandem are working with the identical brokers and illustration groups, now beneath Gersh Sports activities. Purchasers embody NBA gamers Jarrett Allen (Cleveland Cavaliers), Desmond Bane (Memphis Grizzlies), Luke Kornet (Boston Celtics), and Jeremy Sochan (San Antonio Spurs), in addition to Corridor of Famers Ray Allen, Tamika Catchings, Tim Duncan and Grant Hill. The company additionally gives NIL illustration for faculty gamers, together with Chaz Lanier (Tennessee), Andrew Carr (Kentucky), and Kanon Catchings (BYU).
