Discovering the fitting journalist on the proper time is the inspiration of efficient media outreach. A stable media database—typically known as a journalist database—lets you search and filter contacts by sector, nation, publication, or beat.
Our workforce has spent years in journalism, public relations, and advertising and marketing, utilizing each form of database conceivable: premium providers, price range platforms, and even our personal large spreadsheets. We’ve realized what works, what doesn’t, and what to be careful for if you put money into considered one of these instruments.
Beneath you’ll discover our evaluation of 13 main media and journalist databases this yr. They’re not listed in any specific order, however every part highlights what units them aside.
Agility PR
Agility PR is thought for being straightforward to navigate and fast to study. Its interface lets you search journalists by beat, outlet, or geography with minimal clicks. Agility PR’s instruments are designed to streamline your workflow, making it a preferred selection for PR groups that need a easy platform with no steep studying curve.
Cision
Cision is likely one of the most established names within the business. It affords expansive world protection, making it appropriate for firms operating worldwide campaigns. Past contact knowledge, Cision integrates monitoring and analytics, serving to customers monitor the influence of outreach throughout a number of areas.
Prowly
Prowly is usually described as an all‑rounder. It combines a person‑pleasant database with constructed‑in PR instruments similar to press launch distribution and newsroom administration. This makes it engaging to smaller groups who need all the pieces in a single place while not having to piece collectively a number of providers.
Roxhill
Roxhill is a favourite amongst UK‑primarily based PR professionals. It has a powerful deal with British media, with deep, properly‑maintained journalist profiles. In case your outreach is primarily UK‑centric, Roxhill’s native experience can prevent vital time and assist enhance pitch concentrating on.
Vuelio
Vuelio is extensively considered one of the complete UK media and political databases. It’s notably robust in case your outreach includes authorities, coverage, or advocacy angles, providing entry to political contacts alongside mainstream media lists.
Muck Rack
Muck Rack is well-known for its built-in strategy—combining a database with social listening and journalist‑authored content material. It’s in style with companies and in‑home groups alike for figuring out reporters who’re actively overlaying related matters.
Propel
Propel stands out for its use of automation and AI options to maintain contact info present. It additionally gives insights into pitching success charges, permitting groups to refine their outreach methods. Propel appeals to knowledge‑pushed groups on the lookout for a extra trendy strategy.
PR Max
PR Max affords a variety of journalist contacts alongside monitoring and analytics instruments. It’s usually chosen by those that need a stability between affordability and performance, with a simple setup that doesn’t overwhelm new customers.
Onclusive
Onclusive merges a powerful journalist database with in‑depth analytics. It’s designed for groups that need to transcend outreach and measure how their efforts translate into protection, attain, and engagement.
Important Point out
Important Point out focuses on actual‑time monitoring mixed with contact knowledge. It’s helpful if you wish to monitor the place your tales seem and immediately see which journalists are writing about comparable matters.
BuzzSumo
BuzzSumo isn’t a standard media database, nevertheless it affords highly effective content material discovery instruments that may lead you to the journalists and influencers shaping conversations in your sector. It’s supreme for figuring out new contacts primarily based on trending matters and in style articles.
MediaHQ
MediaHQ locations emphasis on storytelling and helps customers construct relationships with journalists by frequent updates and straightforward listing‑constructing options. Its search performance is constructed for fast filtering and exporting, which could be helpful for groups beneath time stress.
Mediaddress
Mediaddress focuses on sure areas, notably Spain. This makes it a powerful choice if you happen to want a extremely localized journalist database relatively than a broad, world one. For campaigns concentrating on Spanish retailers, Mediaddress usually gives extra complete native protection than bigger opponents.
Key Issues When Selecting a Media Database
Earlier than signing up, take into consideration:
- Database dimension and relevance to your area or business
- Replace frequency—weekly, every day, or real-time?
- Export limits for media contacts
- Sending limits for pitches or press releases
- Contract phrases (many require 12 or 24 months)
Additionally verify whether or not you’ll be able to trial the platform. A pattern or free trial ensures the database meets your wants earlier than committing.
Pricing
Pricing varies extensively and sometimes relies on the areas lined, the variety of customers, and add‑ons like media monitoring. Anticipate anyplace from round $500 monthly to $10,000 per yr. Many suppliers will negotiate relying in your necessities.
Media Checklist vs. Media Database
Shopping for a static media listing isn’t price it—lists shortly go outdated. A dwell media database, against this, updates often and offers you instruments for concentrating on and pitching, saving time and enhancing outcomes.
Closing Ideas
Deciding on a media database is about matching options to your outreach objectives. Check platforms the place attainable, evaluate knowledge high quality, and take into consideration whether or not you want a neighborhood, regional, or world answer.
For many who’d relatively skip the database totally, think about using a newswire service that handles distribution in your behalf.
If of an incredible database not talked about right here, be at liberty to share—it would make the following replace.
