The way to Run Profitable TikTok Advertisements in 2026

The way to arrange adverts on TikTok

Now that you realize in regards to the various kinds of TikTok adverts, let’s take a look at the best way to set them up out of your TikTok advert account.

Step 1: Create your TikTok advert account

Step one is easy: create a TikTok Advertisements Supervisor account. To arrange a brand new account, go to the Promoting on TikTok signup web page.

Enter fundamental data, like your e mail tackle and password. Then enter the verification code despatched to your e mail. When you enroll together with your telephone quantity, you’ll want the verification code despatched to your telephone.

Affirm that you simply comply with the phrases and situations, then click on on “Signal Up.” You’ll be prompted to supply extra details about your online business, reminiscent of your nation or area, trade, authorized enterprise title, time zone, telephone quantity, billing and cost data.

As soon as your model is authorized, log in to your dashboard and end the preliminary account setup in response to the directions.

Then, comply with the steps under to create TikTok adverts.

Step 2: Create and set up the TikTok Pixel

Now you’ll want to put in the TikTok Pixel—a snippet of code in your web site that gathers details about website occasions (reminiscent of how customers arrived in your website, what gadget they’re utilizing and the place they’re situated).

To create your TikTok Pixel, you will want to:

• Open TikTok Advertisements Supervisor and hover over Belongings, then click on Occasion.
• Beneath Internet Occasions, choose Handle.
• Choose Set Up Internet Occasions.
• Choose TikTok Pixel as your connection methodology, then Subsequent.

Now you possibly can title your pixel, arrange your internet occasions (actions that you really want the pixel to trace) and determine how you’ll gather cookie consent.

To put in the TikTok Pixel in your web site, add the code snippet to the header of your web site’s HTML code. Platforms like Shopify, WooCommerce and Google Tag Supervisor have plugins and integrations to simplify the method.

Step 3: Create a brand new marketing campaign

Create an advert marketing campaign below the Campaigns tab and click on the Create button.

You’ll then get the choice to make use of the Primary or Superior setup choices.

Primary mode simplifies the method to 4 steps: set an promoting purpose; choose an viewers; set your finances; and create your advert.

Within the Superior setup mode, you’ll have to comply with a couple of extra steps to arrange a brand new marketing campaign. You will have to set an promoting goal, title your marketing campaign, choose a particular advert class (if required), set a finances and determine whether or not you wish to create a cut up check or use marketing campaign finances optimization.

Step 4: Create an advert group

The subsequent step is creating an advert group the place you’ll outline audiences, marketing campaign budgets and placements in your adverts.

Select the optimization location:

Choose whether or not you wish to direct visitors to your Web site or App.

Choose the advert placement:

Your selection of advert placement will decide the place your adverts seem on TikTok and its associate platforms, reminiscent of CapCut or Fizzo. When you’re simply getting began with TikTok adverts, select Automated placement to have TikTok place your adverts for max attain and worth. Customers can even manually place adverts throughout TikTok and its information feed apps. There are additionally extra superior settings with choices to allow or disable person feedback, video downloads, video sharing and forestall your adverts from showing in sure Pangle apps.

Outline your target market:

Select the viewers in your advert by deciding on demographics, viewers, pursuits, behaviors and gadget. Every class has a drop-down menu with additional customization choices. For instance, for demographics, you possibly can decide your target market’s location, gender, age, language, spending energy and family language.

Affirm your finances and schedule:

Set a begin and finish time in your advert marketing campaign and whether or not you need your adverts to run all day or at particular occasions of the day and week. Guarantee your advert group every day finances is at the very least $20.

Choose bidding and optimization:

Select whether or not you wish to optimize your adverts for clicks (i.e., the people who find themselves most definitely to click on in your advert) or views (i.e., the folks most definitely to land in your web site). When you select to optimize for clicks, you possibly can set a value cap per click on.

Step 5: Create a brand new advert

After organising your advert group, it’s time to configure your first advert by finishing the next steps.

Make the most of TikTok Symphony and Good+:

TikTok has developed its inventive instruments into TikTok Symphony, a collection of generative AI instruments that may write scripts, generate avatars, and produce video belongings. You may as well make the most of Good+ Campaigns”(previously Good Inventive/Efficiency) to routinely automate concentrating on, bidding, and artistic optimization.

This setting will prioritize the supply of essentially the most differentiated movies and pause movies that present indicators of inventive fatigue and exchange them with contemporary content material. Customers even have the choice to preview, choose movies and edit the auto-generated movies’ textual content.

Select an advert title and id:

Additional customise your advert by naming it so it’s simpler to tell apart between totally different adverts inside the identical advert group. You might also select whether or not you need your adverts to come back out of your TikTok account or a customized id, which features a customized profile picture and show title.

Customise advert particulars:

Select your advert format, add your advert inventive (photographs, textual content and call-to-action), add interactive add-ons like a card or sticker and decide your advert vacation spot (both an internet site URL or a customized TikTok On the spot Web page).

After creating an advert to your liking, you’ll have the choice to preview it and get an concept of the way it’ll seem to TikTok customers. Be happy to tweak it earlier than you submit it for evaluate. For greatest outcomes, be sure you comply with the advisable specs for picture and video adverts. It will guarantee your advert seems to be nice on TikTok and throughout associate platforms.

Replace monitoring settings:

Add monitoring for web site, app and offline occasions, in addition to third-party monitoring for impressions or clicks. That is an non-compulsory step.

Step 6: Measure your advert efficiency

The job isn’t carried out after launching your advert. You also needs to measure your advert efficiency utilizing instruments to investigate social media to see how the marketing campaign pays off. TikTok gives native analytics that present you ways your advert performs by way of impressions, clicks, conversions and extra. Check and evaluate the efficiency of various advert inventive and placements to see what works greatest for you.

• Decision: 1080×1920 (1080p) is the advisable commonplace. (720p is outdated).
• Facet ratio: 9:16 (Vertical full display).
• Size: 5–60 seconds (9–15 seconds is the “candy spot” for retention).
• Secure zone: Maintain textual content and CTAs inside the middle to keep away from being coated by the UI (captions, buttons).

Seek the advice of TikTok’s record of video advert specs for added formatting steering.