TikTok and iHeartMedia have launched a new partnership that may assist TikTok creators increase their content material into audio codecs, together with podcasts, radio and stay occasions, serving to them construct a much bigger platform for inventive expression and monetization by way of new content material alternatives.
And given the rise of podcasts, that may very well be a serious alternative, serving to TikTok creators set up a broader multimedia presence.
As defined by TikTok:
“iHeartMedia, the main audio firm in America, and TikTok, the world’s main vacation spot for short-form cellular video, right this moment introduced a groundbreaking, multiplatform partnership that may deliver TikTok creators into iHeart’s ecosystem. This collaboration consists of the launch of the TikTok Podcast Community, which can characteristic as much as 25 new podcasts hosted by TikTok creators, in addition to a nationwide broadcast and digital radio station, and a collection of stay occasion integrations.”
So except for offering a direct platform for TikTok creators to launch their very own podcasts, TikTok stars may even have the chance to achieve publicity by way of TikTok Radio, which, as a bonus for iHeartRadio, may additionally get youthful audiences tuning in to radio content material.
Although the TikTok Podcast Community looks like the most important alternative right here.
Because the announcement notes, the TikTok Podcast Community will characteristic as much as 25 creator-led reveals, and will likely be run out of co-branded studios in Los Angeles, New York and Atlanta.
Podcasts proceed to see extra consideration, with an estimated 584 million folks worldwide now tuning into podcast content material, up from 500 million in 2023. Within the U.S., there are actually 158 million month-to-month podcast listeners, up from 135 million final 12 months, and lots of the world’s largest stars are actually turning to podcasts to construct reference to their viewers.
TikTok creators will now have a streamlined pathway in the direction of the identical, whereas the TikTok Radio community may additionally supply extra publicity alternatives.
As well as, TikTok stars may even be eligible to be featured in iHeartMedia’s stay occasions, together with its numerous live shows and festivals.
It may very well be a serious alternative, and a beneficial means for TikTok stars to department into audio content material and impression a wider viewers.
Particulars are but to be finalized, so we don’t have the total overview of how, precisely, the method will work in serving to to advertise TikTok stars as but. Nevertheless it may very well be one other approach to assist on-line creators department into extra components, and overtake conventional media stars because the headliners of tomorrow.
