TikTok has introduced a new “Music on Stage” efficiency occasion, which is able to function the finale to its musician discovery competitors, which has been going down within the app over the previous few weeks.
Again in July, TikTok introduced the launch of its Music on Stage competitors, inviting musicians of every type to enter their tracks by posting a video of them performing their music, and utilizing the hashtag #MusicOnStage.
For readability, TikTok additionally launched its “Subsequent Up: Stay Music” singing competitors within the U.S. at across the identical time, which is an American Idol-style singing competitors performed by way of TikTok Stay streams.
The 2 occasions are comparable, however separate, with Music on Stage as an alternative centered on recording artists extra broadly, versus solely singers.
As per TikTok:
“Music On Stage is TikTok LIVE’s first official world competitors for music creators, giving artists from 23 areas the possibility to carry out reside, join with new followers, and take their careers to the following stage. The competitors is designed to assist creators who meet TikTok LIVE’s music high quality requirements to develop their audiences, earn rewards by LIVE, and entry career-changing alternatives, in collaboration with TikTok’s music distribution platform, SoundOn.”
Music on Stage is now heading into the finals, and with that, TikTok has introduced a reside occasion to showcase this 12 months’s winners.
TikTok says that the regional finals for Music on Stage can be held between August twenty ninth to thirty first, with the winners of then set to advance to the World Finals LIVE hosted from Seoul (on September nineteenth for APAC), and London (September twenty seventh for EMEA & AMS).
And there are some useful rewards on provide for the successful entrants:
“World winners will obtain tune manufacturing, publishing, and promotional help from SoundOn, plus the chance to carry out at TikTok LIVE Fest in 2026. Final 12 months’s TikTok LIVE Fest was headlined by pop powerhouse Zara Larsson and hosted by world famous person Jason Derulo, bringing collectively high creators, rising artists, and music followers from each nook of the world.”
That could possibly be a significant publicity alternative for aspiring musicians, and with TikTok additionally enjoying a key function in trendy music discovery, even making the finalists checklist could possibly be a giant enhance to these chosen.
TikTok has been doubling down on its function as a music connector, by including in new instruments to strengthen its ties to the music business, and make it a much bigger consideration for all bands.
As a result of in style musicians herald huge audiences, and TikTok’s been in a position to leverage this to additional develop its affect.
Music on Stage is extra centered on areas exterior the U.S., with People getting “Subsequent Up: Stay Music,” which provides TikTok a broader scope of music engagement throughout areas.
And that looks like a wise transfer, enabling extra native artists to construct their audiences within the app, enhancing their connection to the platform.
And possibly, the following huge star will emerge from TikTok’s music competitions.
You may study extra about TikTok’s “Music on Stage” competitors right here.
