It’s been accessible on some profiles for a couple of months, and we not too long ago reported that TikTok was gearing up for a wider launch of the choice. However at this time, TikTok has formally introduced the launch of its broadcast messaging “Bulletin Boards” choice for creators, offering one other approach to have interaction along with your TikTok viewers.
As you’ll be able to see in this instance, Bulletin Boards are a one-to-many messaging choice, much like Instagram’s Broadcast Channels, offering an area for creators to share textual content, picture, and video updates in brief messages.
Profile guests can be a part of the Bulletin Board to get notified of updates from the profile, including one other approach for the creator to maintain followers up to date on key information and information.
Bulletin Boards have been first noticed in testing again in June, whereas TikTok up to date its documentation about Bulletin Boards earlier within the month, indicating that it could be trying to make them extra broadly accessible.
And now they’re right here, although you’ll solely be capable of entry the choice you probably have greater than 50k followers.
So not precisely a broad-scale launch, however in the event you meet the necessities, it’s an alternative choice to contemplate.
Eligible customers can create a Bulletin Board from their Inbox choices. You too can add a board title and outline.
You’ll be able to additionally select to show your Bulletin Board in your profile or not, so you can also make it a extra unique providing in the event you select.
Customers will be capable of be a part of a creator’s Bulletin Board by tapping on the hyperlink on a creator’s profile.
As per TikTok:
“Merely go to that creator’s profile web page, and click on the bulletin board’s title below the creator’s bio. After a follower chooses to hitch a creator’s bulletin board, they’ll obtain notifications of their inbox at any time when that creator posts, to which they’ll react with emojis, making it a easy, streamlined approach for creators to speak at scale.”
It may very well be a helpful approach for creators to maintain their viewers up to date on key occasions and updates, whereas it additionally aligns with the rising use of DMs for connection, versus in-feed updates.
It additionally affords enhanced connectivity inside TikTok, enabling simple communication of key updates to all your high followers.
50k followers is quite a bit, so entry will probably be restricted, however for individuals who can use it, it may very well be a worthwhile consideration.
TikTok says that Bulletin Boards are being rolled out to all creators aged 18 years and over who meet that 50k follower threshold.
