TikTok has introduced some new advert choices for streaming service suppliers, which can present extra methods for VOD corporations to attach with TikTok’s extremely engaged, younger-skewing viewers.
And TikTok customers are very into the newest films and TV exhibits:
- Greater than 6.5 million posts about movie and TV are shared each day within the app
- Nearly half of TikTok customers uncover previous films or TV exhibits within the app
- Each #FilmTok and #MovieTok noticed a 50% enhance in posting exercise in 2025
In an effort to assist leisure advertisers faucet into this, TikTok is launching a brand new possibility for streaming suppliers, which guides customers straight into the subscription movement from the TikTok feed.
As you possibly can see on this sequence, the brand new Streaming Adverts possibility will showcase streaming subscription gives, and hyperlink viewers by means of to enroll.
As defined by TikTok:
“Powered by Sensible+, Streaming Adverts are a efficiency advert resolution that seamlessly converts viewers into new subscribers. Streaming Adverts ship personalised advert experiences to customers who’ve proven curiosity in leisure particular content material and exhibits them probably the most related exhibits in an advertiser’s catalog – whether or not or not it’s horror, comedy, or unscripted.”
TikTok says that the choice is constructed particularly for streaming platforms, with suppliers in a position to incorporate variable show codecs to entice curiosity.
Along with this, TikTok’s additionally rolling out “New Title Launch,” an advert format designed to assist promote main releases on streaming companies in-stream.
“New Title Launch Adverts permits advertisers to achieve high-intent customers utilizing particular alerts, equivalent to customers’ favourite film style or pricing sensitivity, to show fandom into gross sales.”
TikTok can be selling these new choices on the Sundance Movie Pageant, which begins later this week, with TikTok additionally bringing a crew of #FilmTok influencers alongside to seize the important thing information and occasions.
“Because the movie world gathers in Park Metropolis for Sundance 2026, TikTok can be on the bottom with creators, spotlighting the subsequent era of filmmakers and giving audiences an genuine, behind-the-scenes take a look at the competition.”
TikTok may also be internet hosting a screening of “The Second,” a brand new “meta-mockumentary” starring singer Charli XCX. The singer may also be in attendance on the occasion, serving to to spice up TikTok’s presence on the competition.
The info speaks for itself right here, TikTok is a useful platform for movie and TV present discovery, with the brief snippets of previous and future exhibits serving to to spice up curiosity, and get extra folks engaged with movie tradition.
The problem, then, is that the rise of TikTok, and short-form video on the whole, has impacted consideration spans, to the purpose that perhaps you’re not going to get a variety of really engaged movie viewers out of those pushes.
Actor Matt Damon underlined this in a current interview, explaining that:
“The usual method to make an motion film that we realized was [that] you often have three set items, one within the first act, one within the second, one within the third, after which kinda’ ramp as much as the large one with all of the explosions. You spend most of your cash on that one within the third act, that’s your finale, [but] now they’re like, ‘Can we get a giant one within the first 5 minutes? We wish folks to remain tuned in. And it [also] wouldn’t be horrible when you reiterated the plot three or 4 occasions within the dialogue as a result of persons are on their telephones whereas they’re watching.’”
That is the brand new actuality that filmmakers are coping with, which is why previous films now really feel so sluggish, and new films flash by means of at speedy tempo, leaving you struggling to maintain up with the assorted plot factors.
I assume, the broader consideration right here is that perhaps TikTok followers are happier with snippets of a present, versus having to take a seat by means of the entire thing, although that most likely doesn’t influence that preliminary push to spice up curiosity in signing as much as watch the complete film.
However it’s a consideration, which streamers must cope with, even when they can lure extra subscribers by way of TikTok promotions.
