TikTok has introduced that it’s as soon as once more partnering with the Cannes Movie Competition in 2025, this time as an official sponsor, which can grant TikTok unique entry to a spread of Cannes occasions and content material.
And TikTok will probably be sharing that content material with its customers, by way of an in-app Cannes Movie Competition hub, the place it should spotlight all the most recent information and clips from the occasion.
As defined by TikTok:
“As an official companion of the Cannes Movie Competition, TikTok returns to the Croisette and unveils its particular programming for #Cannes2025. We’re thrilled to proceed to supply our international neighborhood of over 1 billion customers behind-the-scenes entry to one of many world’s most prestigious cultural occasions.”
TikTok’s additionally partnering with a spread of creators who will probably be in attendance at Cannes, and can share their insights from the occasion.
“Search #Cannes2025 on the platform to see unique footage, interviews with competitors expertise, and Competition highlights captured via the eyes of passionate creators who’re entrance row to the motion — bringing the magic of the Cannes Movie Competition to life like by no means earlier than.”
TikTok can even be internet hosting numerous IRL occasions, each at Copal Seashore on the Croissete, and a devoted TikTok area within the JW Marriott, the place it should facilitate artistic occasions and meet-ups to assist TikTok creators make trade connections.
Film dialogue is vastly well-liked on TikTok, which makes this a logical and helpful partnership.
Certainly, TikTok says that the hashtag #FilmTok grew 94.7% from April 2024 to April 2025 and now has greater than 1.8M posts.
And Cannes particularly has been an enormous matter of debate, with greater than 22,000 movies posted final yr utilizing the hashtag #Cannes2024.
Up to now, TikTok has hosted its personal short-film pageant as a part of its Cannes activations, which it’s not doing this time round, because it takes on a extra official function with the occasion itself.
Which might assist to additional solidify TikTok as a key Cannes companion, strengthening its broader linkage with the movie trade.
Both manner, the partnership will present extra Cannes entry by way of the app, which can assist to spark extra curiosity and engagement.
You possibly can be taught extra about TikTok’s Cannes 2025 activations right here.
