Yeah, that short-term ban on TikTok downloads within the U.S. doesn’t appear to have had a lot affect on the app’s momentum, based mostly on the newest app obtain charts from AppFigures.
As you may see, TikTok continued to prime the general obtain charts in February, after seeing essentially the most downloads in January as nicely.
That’s regardless of TikTok being technically banned within the U.S., as a result of Senate-approved sell-off invoice, which meant that the app wasn’t out there for obtain in America, on both iOS or Android, from January nineteenth via to February 14th.
In mid-February, U.S. Lawyer-Basic Pam Bondi supplied official, authorized affirmation to each app suppliers that they’ll be secure from any future prosecution because of permitting TikTok to stay out there of their shops, which then noticed it made out there within the U.S. once more.
However general, the affect appears to have been minimal, with TikTok seeing elevated obtain momentum in South East Asia, notably Indonesia, which offset any potential U.S. progress losses.
Although South East Asian markets will not be as profitable for TikTok general. The platform generates round 40% of its general advert income within the U.S., whereas it’s additionally gaining momentum with its in-app buying features amongst American customers.
So whereas it’s general consumer counts have remained regular, if not grown within the time that American customers had been lower off (Observe: Individuals who had beforehand downloaded TikTok might nonetheless use it on this interval, it simply wasn’t out there for obtain), its income numbers would seemingly have taken a success.
However it’s trying to broaden its monetization push into extra areas, with the platform just lately rolling out TikTok Store to retailers in Mexico, whereas it’s additionally trying to deliver its reside buying components to manufacturers in Europe, Japan, and Brazil.
However should you needed to know why TikTok appears so determined to stay within the U.S., regardless of the Chinese language authorities’s opposition to the U.S. push to pressure it into American possession, that is why.
When it comes to different obtain traits, ChatGPT rose two spots this month, whereas Threads stays standard on iOS.
On Android, not as a lot.
Why would that be?
I assume this factors to regional recognition. Android is the dominant working system in Europe, Asia, Africa, and South America, whereas iOS sees extra utilization in North America and Oceania. Presumably, this knowledge would recommend that Threads is gaining extra traction within the latter markets, however much less so in different areas.
However then once more, Threads chief Adam Mosseri just lately famous that Threads is doing “remarkably nicely” in Japan, so it’s seemingly seeing regular progress in at the least some Android-dominant markets as nicely.
Simply not all of them, apparently. Threads is at present sitting at twenty second place on the Android downloads chart.
Apart from that, Meta continues to dominate, DeepSeek has dropped out of the highest obtain charts, and Temu curiosity has remained regular (low cost beats good, if it’s low cost sufficient).
Some attention-grabbing shifts within the broader social media panorama, however no main swings this month.
