The USA Ladies’s Nationwide Group Gamers Affiliation (USWNTPA) has formally named Gorjana as its official jewellery companion aiming to additional a mission of empowering girls on the intersection of sports activities and tradition.
Created in 2000, the USWNTPA serves as a number one advocate group for girls’s soccer gamers with the purpose of furthering gamers by each defending and advancing financial and social welfare. By partnering with California-based jewellery model Gorjana, the group will see items crafted to empower girls.
Gorjana Reidel, chief artistic officer and cofounder of Gorjana, acknowledged the significance of sports activities in lots of lives, including that sports activities have a method of instructing dedication, resilience and the enjoyment that comes from exhibiting up and dealing collectively.”
“As a mother to a soccer-playing daughter, I get to see up shut what a big impact soccer is making on her life and the way inspiring it’s for younger women to see girls obtain their targets and make it to the highest of their recreation,” mentioned Gorjana Reidel, chief artistic officer and cofounder of Gorjana. “With a outstanding legacy of management in sports activities, the USWNT continues to encourage — and we’re honored to help them as a brand new companion.”
Importantly, Annie Reid, partnerships and enterprise director of the USWNTPA, added that “that is greater than a trend partnership, it’s a mirrored image of how far our gamers have come and the ability of celebrating them on their phrases. Gorjana understands the significance of honoring the entire athlete, and we’re proud to companion with a model that helps our gamers really feel as assured and radiant off the pitch as they’re on it.”
Gorjana and the USWNTPA share values, together with the celebration of individuality and authenticity, which function a place to begin for the jewellery’s designs.
The jewellery model may even work with particular person gamers to “amplify the boldness, energy, and impression of all U.S. Ladies’s Nationwide Group members and rejoice the legacy they’re constructing collectively.” The primary gamers to take part within the collaboration are Ally Sentnor, Sam Coffey and Gisele Thompson.
“Generally, as athletes, a lot of our focus is on the sector,” Thompson instructed WWD. “Having shops to precise ourselves off the sector is essential to being a person who’s greater than a soccer participant. And confidence and stability assist your play on the sector as effectively. So it’s nice that the USWNTPA and Gorjana are supporting that full perspective.”
Reidel added that these ambassadors are “not solely distinctive athletes — they’re assured, dynamic girls who’re function fashions and changemakers. We love the intersection of sports activities and magnificence and we’re proud to be a part of their lives each on and off the sector.”
In celebration of the partnership, Gorjana hosted the USA Ladies’s Nationwide Soccer Group (USWNT) athletes to an in-store procuring occasion, giving gamers time to be taught extra in regards to the model with a Gorjana stylist whereas procuring a curated assortment. On July 15, Gorjana will model athletes in signature items for The Gamers Ball in Los Angeles as they rejoice the U.S. Ladies’s Nationwide Group’s legacy
