Teri Ferguson-Roth has a objective: to show the American public pronounce the title of her firm.
UYN, which is brief for Unleash Your Nature, is pronounced “win,” and is a premium Italian efficiency attire model. It was created in 2018 by Trere Innovation, a 60-year-old firm based by Luigi Redini that started off as a sock producer and has since expanded into a wide range of different merchandise.
What units UYN aside from different sports activities manufacturers, Ferguson-Roth claimed, is that the product is made completely from plant-based supplies, which carry out higher than each artificial and pure supplies. The merchandise wick moisture, are anti-microbial and don’t odor.
The corporate sells in 70 nations and operates 22 of its personal shops all over the world. Now it has opened its first retailer within the U.S. in Boston.
The 900-square-foot retailer on Newbury Road affords UYN’s full vary of product for a wide range of actions starting from operating and out of doors to health, coaching, biking and winter sports activities.
Seems to be from UYN.
Courtesy of UYN
“Boston was at all times the logical vacation spot for UYN’s first U.S. retail location,” stated Elia Redini, govt supervisor for the U.S. “It is likely one of the prime American cities for sports activities followers and town boasts a powerful sports activities tradition. From the current Boston Marathon to the start of the spring mountaineering season throughout New England proper now we wished to embrace and help all of the out of doors dwelling that Boston is understood for.”
Ferguson-Roth stated UYN designs “for the nine-to-five and the five-to-nine athlete — those that pursue efficiency as a full-time job and people who simply like to train.”
The majority of the enterprise facilities round base layers, she stated, which might be made in Pennsylvania from Italian yarns. Socks proceed to be a mainstay of the gathering, together with a well-liked five-finger (toe?) mannequin. The model additionally sells a wide range of footwear for operating, biking, mountaineering and different actions.
“We are saying UYN is ‘From Sock to Shoe,’” Ferguson-Roth stated.
Along with its Boston retailer, UYN operates an internet site within the U.S. and has a wholesale enterprise with clients corresponding to Paragon Sports activities in New York and Efficiency Ski in Aspen. This fall, Free Individuals will add its socks, Ferguson-Roth stated.
Within the U.S., she stated the corporate can be focusing primarily on the ski market and can be leaning into its experience as a sponsor of 10 nationwide ski groups together with Austria, Italy and France. It’s already gearing up for the upcoming Winter Olympics in Milan and Cortina, Italy, subsequent 12 months, the place it will likely be working with the staff and its athletes.
Nearer to residence, she stated UYN can be specializing in rising within the North American market. It plans on displaying on the Chicago Collective menswear present in August in hopes of introducing itself to the specialty retailer market. And for spring 2026, it’s going to introduce a brand new plant-based “city lively line,” she stated, focused to the yoga and Pilates fanatic.
“Our objective is to have a mixture of wholesale and our personal shops,” she stated. “We wish to construct model fairness via our flagship and work with wholesalers and introduce our product to the group.”
