With Greenland frequently within the information attributable to President Donald Trump’s suggestion that the U.S. take some stage of management over the nation, small enterprise homeowners there have been coping with how that’s enjoying out.
Friday’s scaled-back go to by U.S. Vice President JD Vance — a primary by a U.S. vice chairman — and his spouse Usha has solely turned up the highlight on the semiautonomous Greenland. The second couple’s journey plans modified from a multiday stick with a couple of stops on the island to a one-day go to to the U.S. Pituffik Area Base. A part of that stemmed from not having a proper invitation from Greenland or Denmark and criticism from officers in each international locations.
To brace towards the 18-degree temperature, the vice chairman arrived on the U.S. army base in a military inexperienced hooded jacket with black denims and a black zip-front pullover whereas his spouse wore a military inexperienced fur-trimmed hooded anorak with black pants and a camel-colored cable-knit sweater.
Mountain peaks seem by means of the clouds on March 27, 2025 in Nuuk, Greenland.
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With 56,865 residents, Greenland will not be precisely a style mecca however native manufacturers have used style to push again towards Trump’s threats whilst they impression enterprise. Morten Nordahl, chief govt officer of Nønne nuuk, Greenland largest e-commerce web site, stated gross sales are down 25 % in comparison with final 12 months. Persons are saving their cash as a result of they’re afraid of the long run, he stated.
In Greenland, some individuals are sporting T-shirts imprinted with “Not for Sale,” hats with “Make America Go Away” and different pro-Greenland objects to point out their solidarity for the nation, Nordahl stated. “The aggression of Trump is making the individuals scared. On social media, individuals solely write about this.”
The nation’s fundamental shopping center, the Nuuk Heart, is the main space the place individuals store and cling round within the cafés, in response to Nordahl. It’s additionally the place individuals are discussing the territorial scenario, for the reason that Greenland authorities has places of work within the constructing upstairs.
U.S. Vice President JD Vance and Usha Vance have lunch with troopers on the U.S. army’s Pituffik Area Base on March 28 in Pituffik, Greenland.
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Whereas there isn’t a particular garment tied to this cultural second, many Greenlanders are utilizing the hashtag #greenlandisnotforsale on social media, and it was chanted by tons of at a big demonstration in Nuuk earlier this month, in response to the style designer Nickie Isaksen. “Folks throughout the group, from personal people to companies, are united on this message. Some firms are creating merchandise like T-shirts and caps with the slogan,” she stated, including that such nationalism is ingrained in her model’s DNA because it was began in 2002.
Nonne Nuuk
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Her firm’s brand is black, purple and white, with black representing the religious world, white symbolizing ancestral bones, and purple signifying the blood of life. Crimson can also be the colour of the Greenlandic flag and it has robust ties to the nation’s ancestral heritage in shamanism and spirituality, Isaksen stated.
“I’ve used my designs to share Greenlandic tradition, traditions and heritage with the world. My focus has all the time been on sustainability, pure supplies, and showcasing the power of our individuals and our story,” she stated.
Regardless of the pushback towards the U.S., Isaksen’s enterprise is fixed. “We haven’t seen any drastic shifts in how individuals store. In actual fact, the help we obtain from vacationers, locals and buddies around the globe has been extremely encouraging,” she stated.
Others declined to remark, together with representatives from the style label Bibi Chemnitz and the retailer Nice Greenland.
