Not all Pins are created equal. Your selection of Pinterest Pin codecs could make or break your outcomes on Pinterest.
Right here’s one thing most creators don’t understand: whereas everybody’s debating whether or not to make use of Video Pins or Static Pins, probably the most profitable Pinterest entrepreneurs are strategically utilizing each codecs for various functions. They perceive that every format serves a novel function of their general content material technique.
In accordance with Tailwind’s 2025 analysis analyzing over 1 million Pins, 89% of probably the most viral Pins have been Picture Pins (Static Pins), however that doesn’t imply you need to ignore Video Pins fully. Video Pins made up 8% of prime performers, and there’s a significant alternative in understanding when every format works finest.
The important thing isn’t selecting one format and sticking with it without end — it’s understanding when and why to make use of every format to maximise your attain and obtain your particular targets.
Understanding the Completely different Pinterest Pin Codecs
Let’s break down what makes every Pinterest content material format distinctive and once they work finest.
Static Pins
Static Pins are your traditional Pinterest format: a single picture with a title and outline that hyperlinks on to your web site or weblog. Consider them as your digital billboards that may drive visitors for years.
These are excellent for fast inspiration hits, product showcases, and evergreen visitors technology. When somebody searches “minimalist bed room concepts” in 2027, your Static Pin from right this moment may nonetheless be the very first thing they see and click on on.
Static Pins excel at website positioning as a result of Pinterest can simply learn and categorize them. They’re additionally the best format to create constantly, which issues when Pinterest recommends publishing 5-25 Contemporary Pins every day.
Video Pins
Video Pins are short-form or long-form movies that autoplay as customers scroll by way of their feeds. They’re your likelihood to indicate somewhat than simply inform.
These work brilliantly for tutorials, product demonstrations, before-and-after transformations, or any content material the place movement provides worth. A Video Pin displaying somebody really organizing their closet will at all times be extra compelling than a static picture of an organized closet.
Video Pins have severe stopping energy in feeds as a result of motion naturally catches the attention. They’re notably efficient for youthful audiences who’re used to video-first platforms.
Execs and Cons of Every Format
Understanding the trade-offs of every Pinterest advertising and marketing technique helps you make smarter format choices.
Static Pins
Execs:
- Best to create constantly with instruments like Tailwind Create or SmartPin
- website positioning powerhouses that may rank in Pinterest seek for years
- Direct visitors drivers with clickable hyperlinks to your web site
- Lengthy lifespan – Tailwind analysis reveals Pins can drive engagement for years
Cons:
- Decrease stopping energy in busy feeds in comparison with motion-based content material
- More durable to indicate processes or transformations successfully
- Can mix collectively when you’re not strategic about design selection
Video Pins
Execs:
- Excessive stopping energy – movement naturally attracts consideration in feeds
- Excellent for demonstrations displaying merchandise or processes in motion
- Nice engagement charges when performed effectively
- Versatile size choices from fast 6-second clips to longer instructional content material
Cons:
- Extra manufacturing time and technical expertise required
- Captions important since many customers browse with hold forth
- File measurement concerns can decelerate creation workflow
- Shorter content material lifespan in comparison with Static Pins
Select the Proper Pin Format for Your Purpose
Your finest Pinterest Pin kind relies upon fully on what you’re attempting to realize. Right here’s the right way to match format to purpose:
Drive Visitors to a Web site or Weblog → Static Pins + Occasional Video Pins
In case your main purpose is driving web site visitors, Static Pins must be your bread and butter. They hyperlink on to your content material, carry out effectively in Pinterest search, and have the longest lifespan.
Add Video Pins strategically when you might have content material that advantages from movement — like displaying a recipe approach or demonstrating a product in use. However preserve Static Pins as your most important visitors driver.
Improve Saves & Follows → Video Pins + Participating Content material
For rising your Pinterest presence and constructing a following, Video Pins may be extremely efficient. They cease the scroll, encourage saves for later viewing, and assist folks keep in mind your model.
Deal with instructional or entertaining video content material that gives real worth. Assume fast ideas, satisfying transformations, or sneak peeks behind the scenes.
Construct Model Authority → Combine All Three Codecs Strategically
For establishing your self as an skilled in your area of interest, use a strategic combine. Begin conversations with participating Video Pins, present deep worth with instructional content material, and drive visitors with optimized Static Pins.
The secret’s consistency in your messaging and visible branding throughout all codecs.
Greatest Practices for Every Pinterest Pin Format
Let’s dive into the Pinterest engagement ideas that really transfer the needle for every format.
Static Pins
- Follow the two:3 side ratio (1000×1500 pixels) for optimum Pinterest show. Tailwind’s analysis confirms that vertical pictures dominate viral content material.
- Daring headlines work – your textual content overlay must be readable at thumbnail measurement and talk clear worth. “5-Minute Breakfast Concepts” beats “Morning Meals Ideas” each time.
- Embrace clear CTAs like “Get the recipe,” “Store now,” or “Learn extra.” Don’t make folks guess what occurs once they click on.
- Use high-contrast colours – 87% of viral Pins use white, near-white, or gentle grey as dominant colours. This doesn’t imply your Pins must be boring, however vital gentle house helps readability.
Video Pins
- Hold them quick and punchy – 6-15 seconds tends to carry out finest. It’s worthwhile to hook viewers within the first three seconds earlier than they scroll previous.
- Add captions or textual content overlays as a result of many customers browse Pinterest with hold forth. Your video ought to make sense with out audio.
- A powerful opening hook is essential. Begin with the top consequence, an intriguing query, or a daring assertion that makes folks wish to preserve watching.
- Vertical format wins – identical to Static Pins, vertical movies (2:3 side ratio or taller) get higher distribution than sq. or horizontal movies.
Carousel Pins (and multi-slide inspiration)
Many profitable creators now create multi-slide Static Pins with numbered ideas or step-by-step visuals.
- Compelling cowl slides decide whether or not folks have interaction together with your content material. Make it clear what worth they’ll get from viewing all slides.
- Clear worth on every slide – don’t waste slides on filler content material. Every slide ought to present a particular tip, step, or perception.
- Constant visible branding throughout slides helps folks acknowledge your content material and builds model consciousness.
Utilizing A number of Pin Codecs Collectively
The neatest Pinterest advertising and marketing technique isn’t selecting one format — it’s orchestrating a number of codecs to work collectively.
Right here’s a method that works: Begin broad, then funnel down. Create a Video Pin that showcases your experience and generates Saves and Follows. Observe up with Static Pins that concentrate on particular key phrases and drive web site visitors. This method captures folks at totally different phases of curiosity.
Instance sequence: Video Pin displaying “3 Kitchen Group Errors Everybody Makes” → Static Pin concentrating on “kitchen group concepts” → Static Pin concentrating on “small kitchen storage options” → Static Pin concentrating on “kitchen pantry group.”
Every Pin serves a unique function however reinforces your experience in kitchen group. The Video Pin builds model consciousness, whereas the Static Pins seize totally different search intents and drive visitors.
Monitoring Pin Format Efficiency
Your Pinterest Analytics dashboard is your crystal ball for understanding which codecs work finest to your viewers and targets.
Deal with the suitable metrics for every format. For Static Pins, prioritize outbound clicks since these drive web site visitors. For Video Pins, have a look at video views and saves since these point out engagement and model constructing.
Evaluate apples to apples. Don’t examine a Video Pin’s efficiency on to a Static Pin’s efficiency as a result of they serve totally different functions. As a substitute, examine Video Pins to different Video Pins and search for patterns in what works.
Give codecs time to carry out. Pinterest can take 2-4 weeks to completely consider and distribute new content material. Don’t abandon a format after one week of testing.
Search for format-specific insights. Perhaps your viewers loves your Video Pins about fast ideas however prefers Static Pins for detailed tutorials. These insights ought to information your content material planning.
Check systematically. Attempt the identical content material in several codecs and see which drives higher outcomes to your particular targets. This offers you data-driven insights somewhat than guesses.
