Warner Bros. Discovery advertising and marketing chief Shauna Spenley says she and her colleagues might be tuning in additional avidly than ever to Final Week Tonight with John Oliver.
“We simply can’t look forward to his scorching tackle this complete rebrand,” Spenley mentioned through the firm’s upfront presentation to advertisers Wednesday, alluding to the bombshell information that Max is returning to the HBO Max title this summer time. “We expect it’s going to be fairly scorching.”
Spenley, who spent 15 years at Netflix, joined WBD final yr as World Chief Advertising Officer of Direct-to-Shopper. She took the stage after Casey Bloys, CEO of HBO and Max Content material, made the massive HBO Max reveal, which the viewers on the Theatre at Madison Sq. Backyard was nonetheless processing as she took the stage.
“You’re most likely pondering, ‘Wow, these guys actually like to rebrand,’” she mentioned. “Effectively, , it’s been about two years, in order that’s been our monitor report. I’d say now’s about the correct time.”
As she was talking, the Max social media accounts have been totally leaning into the humor of the about-face, rolling out the pointing-multiple-Spider-Males memes and different get-a-load-of-us pictures.
Turning to the intense advertising and marketing argument, Spenley mentioned, “Everyone knows the market is cluttered. It’s turning into nearly like quick vogue. Individuals are saying, ‘I’d moderately have one nice sweater moderately than 5 that crumble. The need for reasonable, long-form volumes is waning.”
HBO’s capability to make long-form programming that breaks via and brings audiences and awards is “our aggressive benefit,” she mentioned. “It’s the identical one we’ve got had on HBO for the final 50 years.”
In making the argument for one-at-a-time episode drops versus binge releases, Spenley performed considered one of Oliver’s “And Now … This” segments from Final Week Tonight capturing motley TV personalities chattering concerning the White Lotus finale,
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