Wanna’ know who’s nonetheless utilizing X, and what they’re discussing probably the most within the app?
Be aware: It’s not politics, regardless of that seemingly being what will get probably the most consideration as of late.
X has printed an summary of key tendencies from 2026, together with knowledge on probably the most mentioned musicians, TV exhibits, sports activities leagues, and extra, which gives some extra perception into who’s utilizing X, and why.
And whereas Elon Musk has tried to make as many individuals as attainable see his posts within the app, and has used his huge presence to push his personal political agenda, there are lots of, many different discussions nonetheless taking place through X posts.
First off, on music, which continues to generate a variety of dialogue within the app. In 2025, Justin Bieber (11.2 million posts), Stray Children (45.7m) and Cardi B (10.1m) led the best way in music dialogue.
Although the discrepancy right here is big, with Okay-pop band Stray Children main the pack. That, in itself, gives some attention-grabbing perception into the scope of the recognition of Okay-pop, and the worldwide viewers on X.
When it comes to TV exhibits, Netflix was the massive winner this 12 months, with “Stranger Issues” producing 12.4 mentions within the app, and “Squid Recreation” prompting 10.9 million.
The Stranger Issues speak will little doubt additionally see one other massive enhance earlier than the 12 months is out, when the ultimate episodes of the present are launched.
In sports activities, the Premier League was probably the most talked about particular person sports activities league, with 582.7 million posts associated to the top-tier soccer competitors.
Sports activities have historically been probably the most mentioned matter within the app, with different sports activities leagues, together with the NBA, driving a heap of engagement additionally.
On the style entrance, the Met Gala, the place wealthy folks get to showcase the absurdity of what they spend their cash on, additionally drove a variety of dialogue.
So, cool, I assume.
X has additionally shared probably the most used emojis in posts:
In the event you’re concerned about emoji use, otherwise you wish to attempt to work out what the upper utility of those particular icons in posts truly means inside historic context (notice: I don’t suppose it means a lot).
Some attention-grabbing insights into the 12 months that was on X, which gives some perspective on the breadth of dialogue, and relative group engagement within the app, although it is usually attention-grabbing to notice that every of those subjects is just a tiny fraction of general engagement inside every matter.
For instance, final 12 months, sports-related dialogue generated 1.4 trillion impressions within the app. As such, Premier League engagement is just a fraction of the entire, which additionally underlines the scope of exercise within the app, as over 500 million customers interact throughout a spread of subjects.
However as a higher-level overview, these are what received folks speaking on X, and what’s driving curiosity within the X group.
On a associated notice, X has additionally relaunched World Tendencies in its Discover part, so you’ll be able to see which posts are producing dialogue at any given second.
That would provide you with one other means to faucet into trending dialogue, or see what X customers are saying in regards to the newest subjects.
