BIG TIME: Bigger-than-life movie star reaches a brand new zenith in Louis Vuitton‘s resort 2025 marketing campaign, the place a Godzilla-scale Zendaya lords over idyllic Italian seashore scapes.
The pictures break in choose print titles on Sunday, and shall be broadcast on Vuitton’s social-media channels from Might 16.
Photographers Inez Van Lamsweerde and Vinoodh Matadin captured Zendaya, who’s posed “amidst cinematic scenes from the Italian Riviera,” in response to Vuitton, which is leaving some thriller as to how the actress was superimposed on a sandy seashore appointed with lounge chairs and seashore umbrellas — all dwarfed by her countless legs and her leather-based and wicker Capucines bag.
In a single scene, she wears a brief LBD with an open again and embroidery particulars with barely there leather-based tong sandals, her toes nearly touching the tantalizing blue water.
Lina Kutsovskaya of inventive company BeGood Studios is credited with artwork path, Legislation Roach for styling, Ursula Stephen for hair and Ernesto Casillas for make-up.
“Zendaya portrays the need for journey that makes the resort assortment so true to the spirit of Louis Vuitton,” in response to the model.
Nicolas Ghesquière, Vuitton’s inventive director of ladies’s collections, unveiled the resort 2025 assortment final Might at Barcelona’s Park Güell, the fairy-tale gardens designed by modernist architect Antoni Gaudi.
Zendaya, finest identified for “Euphoria,” “Dune” and “Challengers,” grew to become a Vuitton ambassador in 2023, first showing in a marketing campaign for its bestselling Capucines purse.
Extra not too long ago she was the face for 2 drops of the reedition of Vuitton’s collaboration with Japanese artist Takashi Murakami, which launched the multicolor monogram to new generations — or for individuals who missed the unique 2003 tie-up.
