The 2025 Sprout Social Index™ discovered {that a} whopping 93% of customers need manufacturers to maintain up with on-line tradition. And the place higher to remain “within the know” than on X?
Regardless of vital adjustments, X (previously often known as “Twitter”) continues to be the hub of trending conversations. So understanding how folks use the platform will show you how to faucet into present occasions and rising developments. This requires staying up-to-date on the newest Twitter stats to tell your strategy.
When you have got entry to the newest social media stats in regards to the platform, you get a greater understanding of the developments shaping the web world. This helps you interact your viewers in a approach that resonates with them.
Take a look at these 45+ X statistics to encourage and information your social media technique this yr.
Basic Twitter (X) stats each marketer ought to know
- Variety of customers worldwide: 415.3 million
- Month-to-month energetic customers: 611 million
- Worldwide utilization rating: 12th hottest social community
- Possession: Privately held
- Monetizable every day energetic customers: 237.8 million
- Common every day utilization: 11 minutes
- Common month-to-month time spent: 3.7 hours
- Worldwide every day engagement rating: Seventh most-used social community
- Variety of month-to-month web site visits: 4.44 billion
- Web site reputation rating: Sixth hottest web site
- Median engagement price: 0.015%
- Median variety of Tweets per week: 2.16
- Prime content material choice on X: Informative
- Variety of X customers utilizing it as a information supply: 59%
Between new possession and main platform upheavals, X has been at a singular crossroads for the previous few years. The platform’s full rebranding and month-to-month verification charges initially turned customers away from X.
Some projections even indicated a 5% decline in X month-to-month energetic customers between 2022 and 2024.
(Professional tip: Use Twitter (X) analytics instruments to trace if these adjustments are affecting your model’s viewers efficiency.)
On the similar time, we’ve additionally been witnessing a surge in consumer exercise on the platform. With new content material moderation insurance policies in place, X is seeing elevated engagement. Many of those engagements come from accounts which have been beforehand banned or restricted.
Owing to those adjustments, there are conflicting reviews about how many individuals use X.
Regardless of the preliminary decline in customers, issues have slowed down since 2024. Statista is forecasting a 17.32% enhance in customers between 2024 and 2028. In keeping with the report, there are at present 415.3 million X customers worldwide. This means a gradual enhance in X customers over time regardless of the preliminary decline.
Nevertheless, different reviews put the platform’s month-to-month energetic consumer rely at over 600 million. This is able to rank X because the 12th hottest social community based mostly on the variety of month-to-month energetic customers.
Supply: Statista
The platform additionally continues to see vital every day exercise. In keeping with the newest out there knowledge, there have been 237.8 million monetizable every day energetic customers on the platform in Q2 of 2022. That’s greater than 57% of the platform’s customers logging in every day.
This marked a rise from the earlier quarter, the place it had 229 million monetizable every day energetic customers.
On the similar time, individuals are spending much less time on the platform and on social media as an entire. Oberlo reviews that X customers spend a mean of 11 minutes per day on the platform. This can be a sharp decline from earlier years, when customers would spend over half-hour per day on X.
The newest knowledge from DataReportal additionally exhibits that customers are solely spending about 3.7 hours per 30 days on the platform.
To coincide with this, some reviews additionally reveal that individuals aren’t participating as a lot on the platform. RivalIQ notes that the median engagement price on X decreased from 0.029% in 2024 to 0.015% in 2025. But sports activities groups proceed to see pretty larger engagement at a median of 0.073%.
Manufacturers are additionally posting much less incessantly. The median Tweet frequency stands at 2.16 Tweets per week. This can be a vital drop from the earlier yr’s median of three.31 Tweets per week.
However this doesn’t negate the platform’s position in driving conversations round trending matters. X continues to be the highest supply of stories amongst all social media websites. A 2024 research discovered that 59% of the platform’s customers often use it to get information. That is probably why media corporations have probably the most exercise on X, Tweeting at a median of 49.90 Tweets per week. Sports activities groups come at an in depth second with 44.25 Tweets per week.
Supply: RivalIQ
This discovering is in step with X customers having a choice for information-type content material on the platform. About 55% of customers want to see informative content material. This makes it probably the most most well-liked content material kind. Moreover, customers present a choice for related, participating and classy content material. As such, manufacturers utilizing the platform could make a mark by collaborating in trending conversations.
X additionally continues to rank as probably the most visited social media websites. The X.com web site sees a complete of 4.44 billion visits a month, which makes it the sixth hottest web site worldwide. X profiles rating prominently in search outcomes may very well be a key issue contributing to those visits.
Twitter (X) consumer statistics to assist attain your viewers
- Gender distribution: 60.9% male, 39.1% feminine (Notice: Sprout Social acknowledges gender isn’t binary, however our knowledge sources restrict their reporting to female and male.)
- Age distribution: 36.6% between the ages of 25 and 34
- Prime places: United States, Japan, India
- Cross-platform utilization: Instagram, LinkedIn and Fb
- Schooling degree and revenue: 27% of X’s consumer base are faculty graduates and 78% of its consumer base makes between $70,000 and $100,000 yearly
- Prime neighborhood: Suburban
- Social media customers with an X profile: 48%
- Males are extra probably than ladies to have an X profile
- What folks use X for: Well timed updates and information
To maximise your likelihood of reaching your audience on X, you might want to perceive the demographic breakdown of its consumer base.
As beforehand talked about, the platform tends to sway male, with 60.9% of customers figuring out as such. This development continues even whenever you have a look at X demographics particular to the USA. Pew Analysis Middle reviews that 25% of grownup males within the U.S. have used X. Solely 17% of grownup ladies within the U.S. say the identical. This makes it one of many few social networks with extra male than feminine customers.
Supply: Pew Analysis Middle
With regards to X age demographics, the platform’s reputation with Millennials hasn’t dwindled. It’s hottest with folks between the ages of 25 and 34 years previous and least fashionable with teenagers. Customers inside this age vary are additionally most energetic on Instagram, LinkedIn and Fb.
The Pew Analysis Middle research famous that 27% of U.S. X customers are faculty graduates. About 51% of the platform’s consumer base earns greater than $70,000 yearly whereas 27% make greater than $100,000 yearly. This highlights the platform’s highly-educated and high-earning base.
Furthermore, X sees probably the most utilization amongst suburban communities (23%). City communities observe shut behind at 22%.
International locations main in X utilization embrace the U.S., Japan and India.
The excellent news for manufacturers trying to interact their X audience is that the core consumer base stays passionate in regards to the community. Some manufacturers have been skeptical in regards to the platform’s longevity after its transition to non-public possession. But X’s core consumer base stays energetic.
Sprout Social’s 2024 Community Content material Technique Report notes that 48% of social media customers have an X profile.
Our findings additionally present that customers go to X for real-time updates and information, upholding its repute as a news-breaker platform. That is notably true for Child Boomers. So news-worthy content material and fascinating updates are most probably to resonate with the X goal market.
Twitter (X) stats companies want to tell their technique
- Finest days to publish: Tuesday, Wednesday, Thursday
- Most participating hours: 9 a.m. to three p.m.
- Posting frequency for high manufacturers: 4.2x per week
- Engagement price for high manufacturers: 0.08%
- Finest performing content material kind: Textual content
- Variety of customers who work together with model content material every day: 35%
- Variety of customers who’ve engaged with a model: 75%
- Why most customers work together with manufacturers: Leisure and training
- Discoverability: #1 platform
- X customers are 2x extra probably to have made an in-app buy
- X customers are 36% extra probably to be the primary to attempt new issues
- Variety of customers researching manufacturers and merchandise on X: 37.8%
- Variety of customers reaching out for buyer care: 53%
- 64% of X customers want sending a message than calling a enterprise
- Anticipated response time: Three hours or much less
If you construct your Twitter advertising technique, it’s crucial to align your content material with the type of the community. For instance, X is a fast-moving platform, and your X posts are simple to overlook when you publish on the fallacious time.
In keeping with the 2024 Community Content material Technique Report, Tuesdays, Wednesdays, and Thursdays are the very best days to publish on X.
As for timing, 9 a.m. to three p.m. are usually probably the most participating hours. However this will fluctuate relying on the day of the week, with some days seeing engagements dwindle by midday. When doubtful, use your analytics to know the very best time to publish on Twitter (X) for your corporation.
By sending out your Tweets at the very best time, you’ll be able to catch your viewers once they’re most energetic. This lets you drive larger engagements to your model’s X account.
For context, RivalIQ reviews that the highest manufacturers on X have an engagement price of about 0.08%. So something round this vary needs to be a great engagement price on the platform. Furthermore, they Tweet at a frequency of 4.2 occasions per week. So the top-performing manufacturers on X are usually extra energetic and publish extra usually on common.
Should you’re trying to ramp up your exercise on the platform, your greatest focus needs to be on textual content posts. The 2024 Community Content material Technique Report discovered that X customers are most probably to work together with textual content content material from manufacturers.
However be certain to combine issues up a bit to maintain your Feed recent and interesting. Static pictures and short-form movies (<15 seconds) additionally see loads of interactions on X.
So be certain to prioritize them for a strong and dynamic social media content material technique.
Despite the general decrease engagement on the platform, you’ll be glad to know that X customers are nonetheless interacting with manufacturers. In keeping with the 2024 Community Content material Technique Report, 35% of X customers work together with manufacturers every day. And a Khoros research additionally discovered that 75% of customers have used the platform to interact with manufacturers.
Though information would be the high motive for utilizing X, customers additionally use the platform for leisure. Connecting with family and friends and maintaining with influencers and celebrities are different fashionable makes use of.
However in the case of their model interactions, the platform’s objective adjustments a bit. Customers nonetheless hunt down leisure. Nevertheless, they’re additionally most probably to interact with instructional product content material and contests and giveaways. This highlights the necessity for a powerful edutainment social media content material technique to achieve your X audience.
With X customers actively interacting with manufacturers, it’s no shock that the platform drives discoverability. In keeping with inner knowledge, X is the primary platform for discoverability. And its superpower helps manufacturers acquire publicity to an viewers wanting to attempt one thing new. In keeping with X, 36% of individuals on the platform usually tend to be the primary to purchase new merchandise. They’re additionally twice as more likely to have made an in-app buy in comparison with customers on different platforms.
In the meantime, the DataReportal research additionally discovered that over 37% of X customers analysis manufacturers and merchandise on the platform. This makes it the fifth hottest social community for model analysis.
Customers aren’t simply on the platform for Twitter ecommerce, although. Many hunt down manufacturers to resolve care-related points. The beforehand cited Khoros research discovered that 53% of X customers who attain out to manufacturers accomplish that for this very motive.
This makes it the highest social media platform for in search of buyer care. The newest social media customer support stats additionally present that 64% of X customers would somewhat attain out to a model on X than name the enterprise.
These numbers spotlight how essential it’s for manufacturers to offer help to their prospects on the platform. However not simply any help would do. Customers expect manufacturers to offer a swift response to their care-related points.
The Khoros research reveals that fifty% of X customers anticipate a response to their criticism inside three hours. That is no matter whether or not they shared a criticism publicly or in a non-public message. Assembly this anticipated timeframe may enhance loyalty to your model. 45% of customers additionally grow to be extra receptive to the model’s ads.
As such, a constructive Twitter customer support expertise may simply sway shopping for choices.
Supply: Khoros
Twitter (X) statistics for advertisers
- Annual advert income: $3.14 billion
- Potential advert attain: 586 million
- Common advert value (per first motion): $0.26 – $1.50
- Typical month-to-month advert spend: $101 – $500
- Business inclusivity: Solely main social platform to permit hashish promoting
Promoting on Twitter takes a number of varieties. This contains Promoted X Posts, Timeline Takeovers and Dynamic Product Advertisements, amongst many others. The platform strives to repeatedly roll out new high-impact advert sorts to fulfill evolving shopper habits.
Despite this, advert income on the platform has witnessed a decline previously couple of years.
In keeping with a current evaluation, the platform generated $3.14 billion in advert income in 2024. This equals a 5% decline from the earlier yr. In 2025, X advert income may face an extra decline of 4.8% at an estimated complete of $2.99 billion.
Supply: Oberlo
Regardless of the drop in advert income, X continues to be a main platform for advertisers. In keeping with DataReportal, the platform boasts 586 million monetizable month-to-month energetic customers. That’s hundreds of thousands of individuals you possibly can doubtlessly attain with the proper focusing on methods.
Plus, X gives among the most cost-effective promoting options. A WebFX survey discovered that promoted X posts value about $0.26 to $1.50 per motion, with 54% of companies spending this quantity. This enables most companies to maintain their advert spend low. About 53% of companies spend between $101 and $500 on X promoting.
Along with the low advert value, X is making enticing appeals for manufacturers to reinvest within the platform. One among these initiatives contains permitting hashish promoting. (In case your model sells hashish, bookmark our article: How hashish manufacturers elevate their social media content material.)
Twitter (X) influencer statistics
As manufacturers proceed to discover influencer advertising methods, understanding how X influencers carry out in comparison with these on different platforms is essential for social media managers and digital advertising professionals. Beneath, we break down key metrics like engagement charges, value per publish and viewers attain that will help you make knowledgeable choices about leveraging X influencers in your campaigns.
44. Twitter (X) influencers have a decrease engagement price in comparison with different platforms, however video content material performs notably higher
Engagement price is among the most important elements in figuring out an influencer’s effectiveness. In keeping with our knowledge from Sprout Social Influencer Advertising, the common engagement price per publish from an X influencer in 2024 was 0.09%.
- Picture posts had an engagement price of 0.08%.
- Video posts carried out considerably higher, with an engagement price of 0.42%.
- Textual content posts noticed a barely larger engagement price than picture posts at 0.1%.
In comparison with platforms like Instagram (1.8%) and TikTok (2.18%), X influencers see decrease engagement charges, notably on static posts. Nevertheless, video content material on X from influencers performs considerably higher than different content material sorts, making it a strategic format for manufacturers aiming to maximise engagement.
45. Influencer partnerships on Twitter (X) are cost-effective
Value-effectiveness is one other essential think about influencer advertising, and X influencers are usually on the decrease finish of the influencer pricing spectrum in comparison with platforms, like Instagram or YouTube. Primarily based on our knowledge from Sprout Social Influencer Advertising, right here’s the breakdown of common prices per publish on X:
- Nano-influencers: $11
- Micro-influencers: $60
- Mid-tier influencers: $550
- Macro-influencers: $1,500
- Mega-influencers: $11,000
- Celebrities: $22,000
For manufacturers with a restricted finances, X gives a possibility to work with influencers at a decrease value whereas nonetheless reaching engaged audiences—notably by video content material.
46. The U.S. and UK are the top-performing markets for Twitter (X) influencer engagement
For entrepreneurs focusing on worldwide audiences, understanding engagement distribution by nation is important. In keeping with Sprout Social Influencer Advertising knowledge, the USA led X influencer engagement in 2024 with 37 billion engagements, adopted by:
- UK: 5.9 billion engagements
- Brazil: 4.86 billion engagements
- Canada: 2.9 billion engagements
- India: 2.45 billion engagements
This exhibits us that X influencer engagement is most vital within the U.S. and the UK, making them key markets for manufacturers trying to leverage influencer advertising on the platform. We suggest contemplating partnerships with X influencers native to those international locations in case your goal worldwide viewers is amongst them. Selecting influencers which are native to your viewers has a a lot larger affect on engagement than in the event that they’re from an space totally different than your viewers.
What to do subsequent with these Twitter advertising statistics
X’s reputation and utilization could have dropped previously couple of years. However these key X stats present that the platform nonetheless performs an important position in social media advertising.
Even within the midst of the platform’s evolution, you’ll find stability and success when you floor your technique in knowledge. Use the 45+ X advertising statistics we shared on this article to construct a method that resonates together with your audience.
Ask questions like:
- What does my audience use X for?
- Am I reaching my viewers at the very best time?
- What kind of content material does my viewers wish to work together with?
- Is my firm’s X customer support workflow assembly expectations?
Use your solutions to information your organization’s strategy to the platform in 2025, and watch your presence take off. Uncover extra greatest practices and suggestions in our complete information on utilizing Twitter (X) for enterprise.
