As is now customary, the winner of the sixth leg of the 2025 championship will obtain the trophy in a bespoke Louis Vuitton trunk. The trunk is roofed within the French model’s well-known Monogram design and bears a hand-painted “V” on the entrance, in a nod to the shared preliminary for “Vuitton” and victory.
Reflecting Miami’s Artwork Deco heritage and tropical vibe, fuchsia and turquoise accent strains full the black-and-white design paying homage to a end flag — and the Vuitton Damier motif, in fact.
All of the trunks — 24 in whole for the 2025 season — are made in Vuitton’s historic atelier in Asnières, a northern suburb of Paris. That’s the place the founder’s son, Georges, anticipating the rise of vehicles, developed automotive trunks that had been coated in a sturdy canvas materials he dubbed “Vuittonite” in 1897.
Vuitton is not any stranger to creating bespoke carriers for profitable cargo. Final yr, it created trunks to include and defend the torches and medals for the 2024 Paris Olympic and Paralympic Video games.
And for the previous 4 years, the Monaco Grand Prix’s gong was additionally introduced in its personal bespoke model of a Vuitton trunk.
Over the a long time, the French model has partnered with main sporting occasions, together with the FIFA and Rugby World Cups; the Roland Garros, Davis Cup and Australian Open tennis tournaments, and even the e-sports League of Legends.
In the meantime, Vuitton can be writ giant on trackside signage, due to a graphic, dynamic tackle its emblem.
The French luxurious model has been prominently concerned in Components 1 since January, as a part of its dad or mum LVMH Moët Hennessy Louis Vuitton’s position as world luxurious accomplice of the motorsport’s championship for the subsequent 10 years.
