Jamie Lee Curtis has succeeded in having Meta take away an AI-generated advert that includes her likeness.
The Oscar winner took to Instagram on Monday to publicly “disgrace” Meta CEO Mark Zuckerberg into taking down a “completely AI pretend industrial” on his social media platform.
“It’s come to this @zuck,” she began within the caption. “Hello. We have now by no means met. My identify is Jamie Lee Curtis and I’ve gone via each correct channel to ask you and your workforce to take down this completely AI pretend industrial for some bull— that I didn’t authorize, conform to or endorse. I attempted to DM you and slide on in, however you don’t comply with me so I’ve needed to take to the general public Instaverse to attempt to attain you.”
Curtis continued, “If I’ve a model, apart from being an actor and creator and advocate, it’s that I’m identified for telling the reality and saying it like it’s and for having integrity and this (MIS)use of my photographs (taken from an interview I did with @stephruhle through the fires) with new, pretend phrases put in my mouth, diminishes my alternatives to truly communicate my fact. I’ve been informed that if I ask you immediately, perhaps you’ll encourage your workforce to police it and take away it. I way back deleted Twitter, so that is the one means I can consider reaching you. Thanks prematurely, JLC”
A pair hours later, Curtis shared an replace along with her 6.1 million followers within the feedback part. “IT WORKED! YAY INTERNET! SHAME HAS IT’S VALUE! THANKS ALL WHO CHIMED IN AND HELPED RECTIFY!” she wrote.
Different actors like Tom Hanks and Scarlett Johansson have additionally known as out AI-generated advertisements that includes their likenesses.
Curtis beforehand expressed her wariness of AI as she confirmed her assist for SAG-AFTRA through the Hollywood strikes in 2023.
“I don’t just like the them vs. us. The truth that there’s a them and an us bothers me,” wrote Curtis on the time. “It’s one business and I hope that the entire sides can acknowledge the oneness of our business, and that we’re interdependent, and that AI just isn’t interdependent, that human beings are and on the finish of the day our interdependency with one another will prevail.”
