A fantastic keynote speech is a robust and transformative expertise. It will possibly encourage a room, problem a long-held perception, and depart an viewers buzzing with a brand new sense of power and goal. However in at this time’s digital world, that highly effective dialog doesn’t have to finish when the applause fades. Your social media channels are your “digital stage,” a spot to proceed the dialogue, to deepen your connection together with your viewers, and to construct a long-lasting neighborhood round your core message.
For any skilled keynote speaker, growing a social media presence that could be a true and genuine reflection of your on-stage voice is now not a ‘nice-to-have’; it’s a necessary a part of constructing a robust and memorable private model. The bottom line is consistency. Your followers ought to have the ability to shut their eyes and “hear” you once they learn your posts.
Listed below are some ideas for making a social media channel that could be a good match in your speaker voice.
1- Outline Your Voice in Three Phrases
Earlier than you write a single publish, take a second to distill your on-stage persona into three core descriptive phrases. When you find yourself at your best possible on stage, are you:
- “Authoritative, Witty, and Insightful?”
- “Inspirational, Empathetic, and Motion-Oriented?”
- “Provocative, Humorous, and Direct?”
Write these three phrases down and stick them to your laptop monitor. Each single piece of content material you create must be filtered by means of this lens. This straightforward train is the important thing to making a constant and genuine model voice.
2- Flip Your Keynote into Content material
Your signature keynote speech is a goldmine of precious content material that you’ve got spent lots of of hours perfecting. It will possibly and must be the supply materials for dozens, and even lots of, of particular person social media posts. The artwork of repurposing content material is the important thing to an environment friendly technique.
Deconstruct your speech. Pull out your strongest, memorable quotes. Flip these into easy, fantastically designed, and extremely shareable graphics. Take a single, compelling story out of your speech and write it out as a long-form, narrative publish for a platform like LinkedIn. Document a collection of quick, 60-second movies, with every one explaining a single idea or an enormous thought out of your discuss.
This lets you share the core of your message with a a lot wider viewers, in a format that’s good for social media.
3- Select the Platform That Matches Your Fashion
You do not want to be on each single social media platform. In actual fact, it’s a mistake to attempt. A way more efficient technique is to decide on the one or two platforms which are one of the best match in your particular voice and your ideally suited viewers, and to dominate them.For the business-focused, data-driven speaker, LinkedIn is your pure dwelling. It’s the proper place in your long-form posts and for connecting with company decision-makers.
For the extremely visible or inspirational speaker, Instagram is a unbelievable platform in your quote graphics and quick, motivational movies. For the knowledgeable who loves to show, YouTube is the perfect platform for sharing longer, extra in-depth content material and excerpts out of your speeches.
4- Go “Behind the Scenes” to Construct a Private Connection
Your viewers doesn’t simply need to hear your skilled message; they need to join with the true, human individual behind it. Your social media is the proper place to construct this private connection by sharing a peek “behind the scenes” of your life as a speaker.
This doesn’t imply you must overshare. Easy, genuine moments work greatest. This content material builds a way of rapport and makes your skilled content material much more highly effective.
A fantastic speaker builds a robust reference to their viewers. Social media is the device that lets you preserve and deepen that connection lengthy after you’ve left the stage. By making a digital presence that could be a true reflection of your distinctive voice, you possibly can construct a loyal and engaged neighborhood that may comply with your work for years to come back.
