TikTok has introduced that it’s increasing its partnership with the Worldwide Ski Federation (FIS), in an effort to deliver extra winter sports activities content material to the platform, and assist to construct on rising engagement within the app.
And with the Winter Olympics developing in only a few weeks, this might grow to be an essential growth, with TikTok seeking to faucet into the trending recognition of winter sports activities to construct extra neighborhood interplay.
As per TikTok:
“All through the 2025/2026 winter sports activities season, followers will as soon as once more get pleasure from a front-row view of probably the most compelling moments by means of behind-the-scenes entry throughout FIS’ 9 devoted competitors TikTok accounts. From Alpine Snowboarding, Ski Leaping, Snowboard Freestyle and past, TikTok’s thriving #wintersport neighborhood brings the ambiance and thrill of the competitions to the platform.”
And as famous, this might grow to be an essential partnership, significantly with winter sports activities about to see a giant soar in world consideration.
TikTok says that curiosity in winter sports activities has been rising within the app, with posts rising by over 1600% over the previous 12 months.
“This resulted in additional followers (over 600%), in addition to larger ranges of attain and engagement (+4400%). One of many season’s standout moments on the platform was a jaw-dropping Ski Leaping clip of Austrian Daniel Huber, which noticed over 100M views and drew greater than 30k feedback, reflecting simply how world the #wintersport neighborhood has grow to be.”
As such, partnering with FIS on extra winter sports-based content material may assist to make TikTok a extra essential platform for connecting followers, whereas additionally driving extra alternatives for advertisers in associated sectors.
Along with this expanded content material partnership, TikTok and FIS are additionally launching a devoted program centered on supporting athletes as they develop their presence on the platform.
Which, once more, may also facilitate expanded advertising and marketing alternative, by means of branded content material partnerships and different sponsorship approaches.
You’ll be able to learn extra about TikTok’s expanded partnership with FIS right here.
