All the time Up-to-Date Record of Instagram Advert Sizes & Specs [August 2025]

Final up to date: August 22, 2025

Instagram’s advert specs are always evolving, with frequent updates and new characteristic rollouts, making it a problem to maintain your artistic property optimized. A profitable Instagram promoting technique begins with getting the basics proper—and that features nailing your advert specs.

Neglect the outdated spec sheets. We’ve created and up to date this information to be your single supply of fact. Let’s dive into the exact dimensions you might want to construct compelling, high-performing advertisements that seize your viewers’s consideration.

Fast Instagram advert specs

That will help you rapidly discover the specs you want, here’s a abstract of a very powerful necessities for every main Instagram advert format.

For extra detailed data, please confer with the sections beneath.

Advert Format	Really useful Dimension (Pixels)	Side Ratio	File Dimension Restrict
Feed Picture Advert	1440 x 1440	1:1	30MB
Feed Video Advert	1440 x 1880	4:5	4GB
Profile Feed Picture Advert	1080 x 1080	1.91:1 to 4:5	30MB
Profile Feed Video Advert	1080 x 1080	1.91:1 to 9:16	4GB
Tales Picture Advert	1440 x 2560	9:16	30MB
Tales Video Advert	1440 x 1800	4:5	4GB
Reels Picture Advert	1440 x 2560	9:16	30MB
Reels Video Advert	1440 x 2560	9:16	4GB
Carousel Feed Advert	1080 x 1080	1:1 or 4:5	30MB (Picture), 4GB (Video)
Carousel Tales Advert	1080 x 1920	9:16	30MB (Picture), 4GB (Video)
Carousel Reel Advert	1080 x 1080	9:16	30MB (Picture)
Assortment Feed Advert	1080 x 1080	1.91:1 to 1:1	30MB (Picture), 4GB (Video)
Assortment Story Advert	1080 x 1080	1.91:1 to 1:1	30MB (Picture), 4GB (Video)
Assortment Reels Advert	500 x 888	9:16 (Cowl), 1:1 (Product)	30MB (Picture), 4GB (Video)
Discover Picture Advert	1080 x 1080	9:16	30MB
Discover Video Advert	1080 x 1080	4:5	4GB

Instagram Feed advertisements

The Instagram Feed is prime actual property for advertisers. Your advert has the potential to command a person’s full consideration, however with that energy comes nice accountability—your artistic must be completely optimized to benefit from that house. In line with the 2025 Sprout Social Index™, customers rank authenticity and relatability as the highest two traits they worth most in model content material, making the Feed a perfect place to showcase it.

Instagram Feed picture advertisements

Whereas Instagram helps varied facet ratios, a 1:1 sq. ratio is beneficial to make sure your picture shows appropriately with out surprising cropping.

Supply: Fb

Instagram Feed picture advert dimensions and pointers

• Minimal decision: 1440×1440 pixels
• Really useful ratio: 1:1
• Minimal width: 500 pixels
• Minimal facet ratio: 4:5
• Most facet ratio: 1.91:1
• Most file dimension: 30MB
• Really useful picture codecs: JPG, PNG

Instagram Feed picture advertisements character limits

• Main textual content: 125 characters
• Headline: 40 characters
• Most variety of hashtags: 30

 

Instagram feed video advertisements

As with many different platforms, the recognition of video is surging on Instagram. However to be sure you’re on high of your video technique, you could make sure you’re utilizing the proper sizes and specs.

Much like in-feed picture advertisements, video advertisements can seem at completely different facet ratios, however manufacturers needs to be aware of Instagram’s personal suggestions when planning content material to make sure the very best look throughout all gadgets prospects could also be utilizing.

Supply: Fb

Instagram Feed video advert specs

• Minimal decision: 1440×1880 pixels
• Really useful ratio: 4:5
• Minimal width: 250 pixels
• Most file dimension: 4GB
• Video size: 1 second to 60 minutes
• Really useful video codecs: MP4, MOV, GIF
• Video captions are non-compulsory however beneficial
• Video sound is non-compulsory however beneficial

Instagram Feed video advertisements character limits

• Main textual content: 125 characters
• Most variety of hashtags: 30

Instagram Profile Feed advertisements

Adverts within the Instagram profile feed seem for customers as they scroll by means of a public Instagram profile’s content material, providing a much less intrusive strategy to attain an engaged viewers. Customers will see such a advert as they scroll by means of the profile’s feed, and advertisements can seem as both video or static photographs.

Instagram Profile Feed picture advertisements

Supply: Fb

Instagram Profile Feed picture advert dimensions and pointers

• Really useful decision: 1080×1080 pixels
• Really useful ratio: 1:1
• Side ratio vary: 1.91:1 to 4:5
• Minimal facet ratio: 4:5
• Most facet ratio: 1.91:1
• Minimal Width: 500 pixels
• Minimal Top: 400 pixels
• Most file dimension: 30MB
• Really useful file codecs: JPG, PNG

Instagram Feed picture advertisements character limits

• Main textual content: 125 characters
• Headline: 40 characters
• Most hashtags: 30

Instagram Profile Feed video advertisements

Supply: Fb

Instagram Profile Feed video advert dimensions and pointers

• Really useful decision: 1080×1080 pixels
• Really useful ratio: 4:5
• Side ratio vary: 1.91:1 to 9:16
• Minimal facet ratio: 4:5
• Most facet ratio: 1.91:1
• Minimal Width: 500 pixels
• Minimal Top: 500 pixels
• Most file dimension: 4GB
• Really useful file codecs: MP4, MOV or GIF
• Video size: 1 second to 60 minutes
• Video captions are non-compulsory however beneficial
• Video sound is non-compulsory however beneficial

Instagram Feed video advertisements character limits

• Main textual content: 125 characters
• Headline: 40 characters
• Most hashtags: 30

Instagram Tales advert sizes

There’s actual energy to utilizing Instagram Tales in your social media promoting technique.

With over 2 billion month-to-month lively customers, Instagram Tales are a powerhouse for promoting. The total-screen, vertical format offers an immersive canvas to your model’s message.

Information reveals that customers need manufacturers to be genuine on social media, and Instagram Tales are the right place to ship that behind-the-scenes really feel.

Instagram Tales picture advertisements

Instagram Tales have a variety of options that make single picture advertisements ultimate to your advertising and marketing marketing campaign. Leverage interactive parts like polls, stickers and GIFs to make your static picture advertisements extra partaking and drive customers to swipe up.

Supply: Fb

Instagram Tales advert picture dimensions and pointers

• Minimal decision: 1440×2560 pixels
• Really useful ratio: 9:16
• Minimal width: 500 pixels
• Most file dimension: 30MB
• Really useful picture codecs: JPG, PNG

 

Instagram Tales picture advertisements character limits

• Main textual content: 125 characters

Instagram Tales video advertisements

Making a compelling audio-visual expertise with Tales is essential. Hold your message concise and impactful to seize consideration throughout the first few seconds, and utilizing captions is strongly beneficial.

Supply: Fb

Instagram Tales video advert specs

• Minimal decision: 1440×1800 pixels
• Really useful ratio: 4:5
• Minimal width: 250 pixels
• Most file dimension: 4GB
• Video size: 1 second to 60 minutes
• Really useful video codecs: MP4, MOV, GIF
• Video captions are beneficial.
• Video sound is beneficial.

Instagram Tales video advertisements character limits

• Main textual content: 125 characters
• Most variety of hashtags: 30

Instagram Reels advert sizes

Instagram Reels revolutionized how we eat content material, providing charming short-form movies that entertain and inform. Promoting by means of Instagram Reels permits manufacturers to attach with customers authentically, leveraging the platform’s vast attain and immersive expertise to share significant tales and messages. Whether or not it’s behind-the-scenes glimpses, tutorials or product showcases, Reels gives limitless prospects for manufacturers to share their narrative and join with their target market on a extra private degree.

Instagram Reels is usually a assortment of each photographs or movies and the inclusion of music or sound. Check completely different mixtures of Reels codecs to your viewers to search out probably the most partaking mixture.

Instagram Reels picture advertisements

Whereas Reels are video-centric, you need to use a full-screen vertical picture as an advert placement. This may be an efficient strategy to drive site visitors with a powerful call-to-action.

Supply: Fb

Instagram Reels picture advert dimensions and pointers

• Minimal decision: 1440×2560 pixels
• Really useful ratio: 9:16
• Minimal width: 500 pixels
• Most file dimension: 30MB
• Really useful picture codecs: JPG, PNG

Instagram Reels picture advertisements character limits

• Main textual content: 72 characters

 

Instagram Reels video advertisements

For the very best outcomes, create Reels advertisements that really feel native to the platform—use trending audio, artistic transitions and genuine, human-centric content material.

Supply: Fb

Instagram Reels video specs

• Minimal decision: 1440×2560 pixels
• Really useful ratio: 9:16
• Most file dimension: 4GB
• Minimal width: 250 pixels
• Video size: 0 seconds to fifteen minutes
• Really useful video codecs: MP4, MOV
• Video captions is non-compulsory however are beneficial
• Video sound is non-compulsory however is strongly beneficial

Instagram Reels video advertisements shouldn’t comprise:

• Licensed music
• Media that comprises a face or digital camera impact
• Media with a GIF
• Media with product tags
• View extra Reels video advertisements pointers on Meta for Enterprise

Instagram Reels video advertisements character limits

• Main textual content: 72 characters

 

To seek out extra data, take a look at the Fb Assist Heart and Instagram Enterprise Assist Heart. Wish to know extra visible specs?

Try our full information to all of the social media picture sizes and our full social media video specs information as properly!

Instagram Carousel advert sizes

Carousel advertisements are a flexible format that means that you can showcase a number of merchandise, inform a sequential story or spotlight completely different options in a single advert unit. This format encourages customers to interact extra deeply along with your content material.

Instagram Carousel feed advertisements (photographs and movies)

Supply: Fb

Instagram carousel feed advert dimensions and pointers (photographs and movies)

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 1:1 or 4:5
• Most file dimension (photographs): 30MB
• Most file dimension (movies): 4GB
• Video size advice: 1 second to 2 minutes
• Really useful picture codecs: JPG, PNG
• Really useful video codecs: MP4, MOV, GIF
• Variety of carousel playing cards: 2 to 10 playing cards

Instagram carousel advertisements character limits

• Main textual content: 125 characters
• Variety of hashtags: 30
• Touchdown web page URL required

Instagram Carousel Tales advertisements (photographs and movies)

Supply: Fb

Instagram carousel Story advert dimensions and pointers (photographs and movies)

• Minimal decision: 1080×1920 pixels
• Really useful ratio: 9:16
• Most file dimension (photographs): 30MB
• Most file dimension (movies): 4GB
• Video size advice: 1 second to fifteen minutes
• Really useful picture codecs: JPG, PNG
• Really useful video codecs: MP4, MOV, GIF
• Variety of carousel playing cards: 2 to 10 playing cards

Instagram carousel Story advertisements character limits

• Main textual content: 125 characters
• Headline: 40 characters
• Touchdown web page URL required

Instagram Carousel Reel advertisements

Supply: Fb

Instagram carousel Reel advert dimensions and pointers

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 9:16
• Most file dimension (photographs): 30MB
• Really useful picture codecs: JPG, PNG
• Variety of carousel playing cards: 2 to 10 playing cards

Instagram Assortment advert sizes

Assortment advertisements create an immersive, shoppable expertise. When a person faucets the advert, it opens an Immediate Expertise—a full-screen touchdown web page the place they’ll browse a number of merchandise, watch movies and have interaction along with your model with out leaving the app.

Instagram assortment Feed advertisements (photographs and movies)

Supply: Fb

Instagram assortment feed advert dimensions and pointers

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 1.91:1 to 1:1
• Minimal picture/video width: 500 pixels
• Minimal picture/video peak: 500 pixels
• Most file dimension (photographs): 30MB
• Most file dimension (movies): 4GB
• Really useful picture codecs: JPG, PNG
• Really useful video codecs: MP4, MOV, GIF
• Occasion expertise required

Instagram assortment advertisements character limits

• Main textual content: 125 characters
• Headline: 40 characters
• Touchdown web page URL required

Instagram assortment Story advertisements

Supply: Fb

Instagram assortment Story advert dimensions and pointers

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 1.91:1 to 1:1
• Minimal picture/video width: 500 pixels
• Minimal picture/video peak: 500 pixels
• Most file dimension (photographs): 30MB
• Most file dimension (movies): 4GB
• Really useful picture codecs: JPG, PNG
• Really useful video codecs: MP4, MOV, GIF
• Occasion expertise required

Instagram assortment Story advertisements character limits

• Main textual content: 125 characters
• Touchdown web page URL required

 

Instagram assortment Reels advertisements

Supply: Fb

Instagram assortment Story advert dimensions and pointers

• Minimal decision: 500×888 pixels
• Cowl ratio: 9:16
• Product picture ratio: 1:1
• Most file dimension (photographs): 30MB
• Most file dimension (movies): 4GB
• Really useful picture codecs: JPG, PNG
• Really useful video codecs: MP4, MOV
• Occasion expertise required

Instagram Discover advertisements

Instagram Discover is the place customers go to find new content material, creators and types. Putting advertisements right here provide companies a singular avenue to attach with customers who’re actively looking for new content material and inspiration. These advertisements seem natively alongside natural content material tailor-made to a person’s pursuits.

By leveraging the facility of Instagram’s data-driven concentrating on, advertisers can ship related content material to customers who’re almost definitely to be considering their services or products.

Instagram Discover picture advertisements

Supply: Fb

Instagram Discover picture advert dimensions and pointers

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 9:16
• Minimal width: 500 pixels
• Most file dimension: 30MB
• Really useful picture codecs: JPG, PNG

Instagram Discover picture advertisements character limits

• Main textual content: 125 characters

Instagram Discover video advertisements

Supply: Fb

Instagram Discover video advert specs

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 4:5
• Minimal width: 500 pixels
• Most file dimension: 4GB
• Video size: 1 second to 60 minutes
• Really useful video codecs: MP4, MOV, GIF
• Video captions are non-compulsory however beneficial
• Video sound is non-compulsory however beneficial

Instagram Discover video advertisements character limits

• Main textual content: 125 characters

Put these Instagram advert specs into apply

By following these pointers, you’ll be able to make Instagram advertisements that resonate along with your viewers and drive outcomes. However creating nice advertisements is just the start. To actually succeed, you want a strong platform to handle, analyze and optimize your total social technique.

Able to see how Sprout Social may also help you flip compelling artistic into measurable enterprise influence? Begin your free trial right now.