Amiri has tapped world champion Mexican boxer Saúl “Canelo” Álvarez as its newest ambassador.
The athlete has achieved an unprecedented 4 division world championships and is the primary boxer to be named undisputed tremendous middleweight champion of the world, resulting in his nickname as “The Face of Boxing.”
Alvarez, who is without doubt one of the world’s prime 10 highest-paid athletes, is thought for his glorious approach, energy and flexibility within the ring. He’s additionally been a longtime fan of the Amiri model and met founder and designer Mike Amiri in California, the place they found a mutual dedication to their respective crafts.
“Athletes are our trendy icons — they encourage folks world wide to imagine that something is feasible,” Amiri stated. “For me, sports activities and trend are inherently related, as shared experiences that deliver folks collectively. I’m proud to have the ability to welcome my pal Canelo as our newest Amiri ambassador — we share a philosophy of excellence, and a dedication to inspiring others.”
“I’m excited to companion with Amiri and to work with Mike Amiri, a designer I like and a model I really respect,” Alvarez stated. “That is moving into one other world — outdoors of my sport, into the world of trend, but each are worlds that share ardour, dedication to excellence and talent in craft that evokes folks throughout the globe.”
The partnership additionally emphasizes Amiri’s progress and deal with the Latin American area.
Different Amiri ambassadors embrace South Korean rapper Sunwoon, a part of the boy band The Boyz.
