Final Up to date: June 9, 2025
Whether or not it’s a model promotion, video, information replace or perhaps a meme, visible content material guidelines the social media panorama. What has develop into so vital is successfully conveying your model on social media via pictures and video.
The visible face of your model is oftentimes the very first thing your viewers sees and probably the one factor they bear in mind. It’s troublesome to reuse the identical picture throughout all social networks until you’ve a free social media picture resizing instrument like Panorama.
Sprout Social’s very personal instrument is free to make use of to resize, crop and scale social media picture sizes. And together with our resizing instrument, we’ve offered all the particular dimensions and some fast suggestions that can assist you determine which picture most closely fits every place.
Earlier than we get into it, listed below are some extra assets:
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Social Media Picture Sizes by Community
These hyperlinks will make it simpler so that you can navigate to the particular social media picture sizes per community:
Fb Picture Sizes
With 2.96 billion month-to-month energetic customers, Fb is the world’s largest social community. For that motive alone, it’s vital to have enticing and fascinating pictures which are optimized for the platform.
Do not forget that completely different gadgets, whether or not it’s cell or desktop, render in a different way. Just be sure you are selecting dimensions primarily based on the place you need nearly all of viewers to see your picture.
Be taught extra about Fb picture sizes
Get specs and suggestions for implementing the very best visible content material on Fb with these guides:
Fb Profile Image
Say cheese: your profile image represents you or your model on Fb. That is the spherical photograph that seems in your timeline layered over your cowl photograph. Your profile image can even seem once you put up to different partitions, touch upon posts or when your profile is searched.
Fb profile image picture tips
- Advisable picture measurement: 320×320 pixels
- Minimal file measurement: 180×60 pixels
- Shows:
- 176×176 pixels (desktop)
- 196×196 pixels (smartphones)
- 36×36 pixels (most characteristic telephones)
- Advisable file sort: JPG, PNG
- Profile photos are cropped to a circle
Fb Enterprise Web page Profile Image
Fb modified its Profile picture for Enterprise Pages to seem to the left facet of the display screen. The brand new look helps Fb Enterprise Pages observe an analogous look as private accounts. Nonetheless, the scale are the identical, however the photograph seems on the web page barely completely different.
Fb Enterprise Web page profile picture tips
- Advisable picture measurement: 320×320 pixels
- Minimal file measurement: 180×60 pixels
- Shows:
- 176×176 pixels (desktop)
- 196×196 pixels (smartphones)
- 36×36 pixels (most characteristic telephones)
- Advisable file sort: JPG, PNG
- Profile photos are cropped to a circle
Fb Profile and Enterprise Web page Cowl Picture
Your Fb cowl photograph will solely seem in your Fb timeline, and it stretches throughout your entire display screen, which provides you extra freedom to decide on one thing inventive or complement your profile image. The place your profile image could be a sensible choice for an image of you or a model emblem, use this area to put up one thing that speaks extra towards you as a person or as a model.
Fb profile and Enterprise Web page cowl photograph picture tips
- Ratio: 16:9
- Minimal required measurement: 400×150 pixels
- Advisable picture measurement: 851×315 pixels
- Cell show measurement: 640×360 pixels
- Max file measurement: 100kb
- Advisable file sort: JPG, PNG
- Notes:
- The left facet of your cowl photograph will likely be lined by your profile image. On cell, it may very well be 75% of your profile image will overlap into the duvet photograph.
- Photos with a emblem or textual content could also be finest as a PNG file
- Enterprise Web page dimensions are precisely the identical as private accounts.
Fb Shared Picture
A shared picture is without doubt one of the commonest types of sharing on Fb. These pictures will at all times seem in your timeline, and ideally they are going to present up in most of your followers’ Information Feeds — although with the Fb algorithm figuring out which content material will likely be served, it’s unlikely that everybody will see your put up. The extra individuals have interaction together with your put up, the extra seemingly it’s that the remainder of your followers and their followers will see that exercise.
Fb shared picture tips
- Advisable picture measurement: 1080×1350 pixels
- Most file measurement: 8MB
- Advisable file sort: JPG, PNG, GIF
- Seems in feed at a max width of 470 pixels (will scale to a max of 1:1)
- Seems on web page at a max width of 504 pixels (will scale to a max of 1:1)
Sprout Pointers:
- Identical as above, besides:
- Max variety of pictures per put up: 10 in Sprout
Fb Shared Hyperlink
One other useful gizmo in your Fb belt is the power to share a hyperlink. It’s similar to posting a shared picture, nevertheless it provides you much more fields to work with. You’ll be able to select to create a shared hyperlink with a small sq. picture to the left and textual content on the best, or with a bigger rectangular picture on high with textual content beneath.
Fb shared hyperlink picture tips
- Advisable picture measurement: 1080×1350 pixels
- Shows:
- 479×246 pixels (desktop)
- 320 pixel width (cell)
- Minimal measurement: 200×200 pixels
- Most file measurement: 8MB
- Fb will scale photographs below the minimal dimensions. For higher outcomes, improve picture decision on the similar scale because the minimal measurement.
Fb Occasion Picture
Fb Occasions assist seize the eye of customers and lower via the noise on Fb. Reminders are despatched to your viewers and having area with a fair higher picture is vital. Ensure you have the best dimensions down for a Fb Occasion cowl photograph.
Fb Occasion picture tips
- Advisable picture measurement: 1920×1005
- Fb will scale all the way down to minimal dimensions: 400×150 pixels
- Fb recommends for finest outcomes, select photographs which are 400×150 pixels.
Fb Fundraiser picture
Fb has added the power to create a fundraiser for charitable organizations or private causes. The duvet photograph for these fundraisers barely varies from a typical Fb cowl photograph, with a minimal measurement of 400×150. The very best expertise throughout many show varieties will come from a better decision picture, although.
On the lookout for Fb advert sizes?
Fb advert formatting might be much more complicated than natural posts, so for extra tips, take a look at our full information to each Fb advert measurement!
Discover extra info on the picture sizes for Fb, go to the Fb Assist Heart.
Discover extra details about Sprout-supported information and sizes in our Assist Heart.
Twitter Picture Sizes
With 436 million month-to-month energetic customers, Twitter is without doubt one of the social media networks that your clients will most frequently use to debate your model.
X (fka Twitter) Profile Picture
Your X profile photograph is the primary picture that represents you or your model throughout the community. It’s going to be seen throughout the positioning in a lot of locations by a lot of individuals so make certain it’s of the very best high quality. Right here’s the locations your profile photograph will likely be seen on the positioning.
- In your web page: The most important show of your profile image is in your homepage and might be seen by your followers in addition to people who come across your web page.
- In-stream: A smaller model of your profile image seems in a follower’s X stream each time you Put up or are Reposted.
- Who to observe: Your profile image can also be going to seem subsequent to a hyperlink to your web page within the “Who to observe” field. That is positioned on to the best of your X stream on desktop. Select a recognizable picture right here.
X (fka Twitter) profile photograph picture tips
- Advisable picture measurement: 400×400 pixels
- Most file measurement: 5MB
- Picture varieties embody: JPG, GIF or PNG
X (fka Twitter) Header Picture
Your header photograph is the picture that spans the highest of your X profile web page. It’s fairly a bit bigger than your profile photograph so make certain to put it aside on the highest decision attainable. As a result of you’ve extra room to be inventive with this image and it’ll seemingly be the very first thing your guests see, make it one thing fascinating.
X (fka Twitter) header picture tips
- Advisable picture measurement: 1500×500 pixels
- Most file measurement: 5MB
- Advisable file sort: JPG, GIF or PNG
X (fka Twitter) In-Stream Pictures and Shared Hyperlinks
X customers can connect photographs to any of their Posts. Relying on whether or not you’re attaching one or many photographs or sharing a hyperlink, the best way photographs crop and show in stream will differ barely.
Luckily, in 2021, X made waves with #TwitterCropIsGone, eliminating the sometimes-unfavorable automated cropping for vertical pictures that had usually develop into the topic of memes and in-jokes amongst customers of the platform. Extraordinarily large or tall pictures with uncommon dimensions should still get cropped, however for many pictures in commonplace 4:3 or 16:9 dimensions, you received’t have to fret as a lot about centering topics round automated cropping.
The next are some finest practices to get an optimum end result, and you too can preview the top lead to Sprout’s Compose window earlier than you publish.
Advisable sizes for pictures by sorts of Posts:
- Advisable picture sizes:
- Minimal: 600×335 pixels
- Panorama: 1024×512 pixels (minimal) and 1600×900 pixels (beneficial)
- Sq.: 1080×1080 pixels
- Portrait: 1080×1350 pixels
- Advisable facet ratio: 16:9
- Most file measurement:
- 5 MB for JPG, PNG
- 15 MB for GIFs
- Most variety of pictures per put up: 4 pictures
Sprout Pointers:
Discover extra info on in-stream photographs on the X Assist Heart.
Discover extra details about Sprout-supported information and sizes in our Assist Heart.
Instagram Picture Sizes
Instagram is without doubt one of the hottest photo-sharing social networks. It’s the very best place to showcase your visible creativity, even down to creating a compelling grid out of the best way your photographs’ thumbnails show in sequence.
Instagram Profile Image
Instagram relies on visuals, which ought to be a sign of how vital it’s to observe these picture measurement tips. Guarantee your profile picture is recognizable so customers can discover you even simpler via search or discover.
Instagram profile image picture tips
- Advisable picture measurement: 110×110 pixels
- Advisable facet ratio: 1:1, 4:5
Instagram Picture Dimension (Feed & Advert)
As a result of Instagram is all about sharing visible content material – each pictures and movies – that seem in your followers’ feeds, it’s vital to make use of increased decision photographs. Whether or not you’re posting natively within the app, through desktop or via a social media administration instrument, these tips beneath will enable you put your finest foot ahead.
Instagram photograph measurement (feed & advert) picture tips
- Advisable picture measurement: 1080×1080 pixels or 1080×1350 pixels
- Advisable minimal width: 1080 pixels
- Photos with a width between 320 and 1080 pixels will likely be stored on the authentic decision so long as it matches the beneficial facet ratio listed beneath
- If pictures are a decrease decision, Instagram will enlarge to a width of 320 pixels
- If pictures are a better decision, Instagram will shrink it to a width of 1080 pixels
- Advisable facet ratio: 1:1, 3:4 and 4:5
- Photos will likely be cropped to suit a supported ratio
- Most file measurement: 8MB
- Advisable file sort: JPG and PNG
- Most variety of pictures per put up: 10 pictures
Sprout Pointers:
Instagram Picture Thumbnails
When somebody goes to your web page, they’ll be offered with all your content material organized in rows of thumbnails. These smaller renditions of your pictures and movies will broaden when clicked and embody a spot for individuals to remark.
Instagram photograph thumbnails picture tips
- Thumbnails will seem at 161×201 pixels
- Advisable picture width: 1080 pixel
- Feed facet ratio: 4:5
Instagram Tales
Instagram Tales are a preferred supply of visuals on the app. There are each video and picture choices accessible to publish. And whereas this characteristic was initially meant to be ephemeral, it’s attainable to add your individual content material and construct a method round Tales engagement.
Instagram Story picture tips
- Advisable decision: 1920×1080
- Minimal decision: 150×150
- Side ratio: 9:16
Sprout Pointers:
- Identical as above, besides:
- Side ratio: 4:5 to 1.91:1 for Story Photos printed via Sprout
For these searching for extra data on Instagram advert sizes, together with video specs, take a look at this information!
TikTok Picture Sizes
With 1 billion month-to-month energetic customers, TikTok has grown significantly over the previous couple of years. With almost half its customers below the age of 30, TikTok is turning into the social platform for youthful goal audiences.
TikTok Profile Picture
All TikTok customers have the choice to add a profile picture to their accounts. That is the proper alternative for companies to showcase their personalities via branding or to spotlight a particular marketing campaign.
TikTok profile picture tips
- Minimal picture measurement: 200×200 pixels
- Advisable file sort: JPG, GIF or PNG
On the lookout for extra TikTok specs? Our At all times-Up-To-Date Video Specs information can reply these questions.
LinkedIn Picture Sizes
With greater than 1 billion members, LinkedIn is the world’s largest skilled community. The place different social networks could also be good drivers of visitors and clients, LinkedIn is a good place so that you can supply nice staff and to attach with different trade leaders. We’ve outlined the suitable LinkedIn picture sizes so that you can use in your private profile or Enterprise Web page.
LinkedIn Private Profile Picture
LinkedIn began utilizing a brand new structure for private profiles and stored the field emblem with firm pages (extra on that beneath). Nonetheless, the private profile dimensions for LinkedIn could be very easy. That is the primary picture that represents you in your private profile. So anytime somebody takes a take a look at your profile for some fast data, that is the outstanding picture that represents you. It’s vital to get the dimensions proper.
LinkedIn private profile picture tips
- Minimal picture measurement: 268×268 pixels
- Advisable picture measurement: 400×400 pixels
- Most file measurement: 3MB
- Advisable file sort: JPG or PNG
LinkedIn Cowl Picture
LinkedIn’s background picture is a more moderen characteristic on your private profile. It’s a bit of bit trickier to seek out one thing that basically matches that area properly, however in the event you get it proper, your profile will look nice.
LinkedIn cowl picture tips
- Advisable picture measurement: 1584×396 pixels
- Most file measurement: 8MB
- Advisable file sort: JPG or PNG
LinkedIn Firm Emblem Picture
One of many two model logos that try to be importing to LinkedIn is the usual firm emblem. That is the larger of the 2 and goes to point out up proper subsequent to your model identify in your LinkedIn homepage. This picture additionally seems within the “Corporations you might wish to observe” part. The extra attractive the photograph, the extra seemingly you’ll acquire followers.
LinkedIn Firm emblem picture tips
- Minimal picture measurement: 268×268 pixels
- Advisable picture measurement: 400×400 pixels
- Most file measurement: 3MB
- Advisable file sort: JPG or PNG
LinkedIn Firm Cowl Picture
Not like the private background picture, the corporate or commonplace enterprise background picture covers your entire high of the web page. The picture seems a lot bigger than the private dimensions, giving companies a bit more room.
LinkedIn Firm cowl picture tips
- Advisable picture measurement: 1128×191 pixels
- Most file measurement: 3MB
- Advisable file sort: JPG or PNG
LinkedIn Put up Specs with a Shared Picture or Hyperlink
These sizes work finest for LinkedIn put up that share a photograph or a hyperlink with a picture to a weblog put up or article to your organization web page’s feed. Use these LinkedIn put up specs to assist information you as your check completely different LinkedIn put up concepts and check your outcomes.
LinkedIn shared picture put up spec tips
- Advisable picture sizes for sq. pictures: 1080×1080 pixels
- Advisable picture sizes for portrait pictures: 1920×1080 pixels
LinkedIn shared hyperlink picture tips
- Advisable picture measurement for hyperlinks: 1200×627 pixels, primarily based on cell scaling
- Advisable file sort: JPG or PNG
Sprout Pointers:
- Identical as above, besides:
- Most variety of pictures per put up: 9
- Most picture measurement: 5MB
- Supported file varieties: JPG, PNG, GIF (250 body restrict)
LinkedIn Life Tab – Most important Picture & Firm Pictures
The Life tab on LinkedIn firm pages permits you to present a extra in-depth take a look at the daily expertise of your organization’s staff. At the moment, the 2 sorts of pictures you’ll be able to add listed below are the primary picture, which serves as a hero and spotlight to your web page, and the horizontal scrolling gallery of different firm photographs beneath.
LinkedIn Life tab picture tips
- Advisable measurement for fundamental picture: 1128×376
- Advisable measurement for firm photographs: 900×600
- Advisable file sort: JPG or PNG
- The Life tab solely seems on the cell app, and never the cell net model of LinkedIn, so actual show sizes will differ by machine. Add the beneficial measurement for the very best expertise.
Discover extra info within the LinkedIn Assist Heart.
LinkedIn Carousel Adverts
A LinkedIn carousel is a slideshow-style put up that permits readers to “swipe” throughout slides and skim content material. This LinkedIn advert sort helps pictures for customers to swipe via. Posts can embody as much as 10 slides and every picture can have a hyperlink hooked up.
LinkedIn Carousel advert tips
- Suggest file measurement: 10MB
- Max picture measurement: 4320×4320 pixels
- Advisable particular person picture measurement: 1080×1080
- Advisable particular person picture facet ratio: 1:1
- Advisable picture sort: JPG, PNG, GIF (non-animated solely)
Pinterest Picture Sizes
Pinterest Profile Image
When organising your Pinterest account you’ve the choice to take action utilizing Fb, Google or e mail. When you select Fb or Google, Pinterest will pull within the profile picture that you’ve set there.
When you’re utilizing e mail, or would favor to make use of a special photograph, you are able to do that too: simply add a sq. {photograph} (the bigger the higher) and Pinterest will resize it to suit. Like different social websites your profile image on Pinterest ought to be one thing intently tied to you or your model.
Pinterest profile image picture tips
- Advisable picture measurement: 165×165 pixels
- Most file measurement: 10MB
- Advisable picture sort: JPG and PNG
Pinterest Pin Sizes
When including a pin to your board, it’s vital to keep in mind that Pinterest places a restrict on the width of the picture however not the size. This provides you the chance so as to add a photograph that’s sq. or one that may scale to be even taller. Simply bear in mind to ensure you’re creating giant pictures as a result of they add extra worth, not simply because you’ll be able to.
Pinterest Pin sizes picture tips
- Advisable picture measurement: 735×1102 pixels
- Advisable ratio: 2:3
- Advisable file measurement: 20MB max
- Advisable file sort: JPG, PNG, GIF
- Notice: Bigger are resized to show at a width of 238 pixels with scaled top in feeds.
Sprout Pointers:
- Identical as above, besides:
- Most variety of pictures per put up: 1
- Most picture measurement: 10MB
- Supported file varieties: JPG, PNG, GIF
Textual content Pointers
- Title character depend: 100 characters max
- Textbox character depend: 250 characters max
Pinterest Board Show
Creating boards is without doubt one of the most vital issues that you are able to do on Pinterest. Not solely is it vital to decide on a photograph that’s attractive to your viewers, it’s vital to decide on one which’s related to that exact board.
Pinterest Board show picture tips
- Remaining show: 222×150 pixels (giant thumbnail)
- Remaining show: 55×55 pixels (smaller thumbnail)
Discover extra info within the Pinterest Assist Heart.
YouTube Picture Sizes
YouTube has greater than 2.5 billion distinctive customers each month and is offered on lots of of tens of millions of gadgets. Tens of millions of manufacturers have already realized that YouTube is a good alternative to succeed in their fan-base.
YouTube Channel Profile Picture
YouTube means that you can choose completely different profile picture borders, however the dimensions keep the identical. Guarantee your YouTube has a profile picture arrange earlier than you choose your border.
YouTube Channel profile picture tips
- Advisable picture measurement: 800×800 pixels
- Minimal picture measurement: 98×98 pixels
- Most file measurement: 4MB
- Advisable picture information: PNG or GIF (no animations)
YouTube Channel Cowl Picture
Boost your YouTube channel with some “channel artwork.” When customers click on via your YouTube movies to your channel, some interesting pictures might entice them to remain in your web page longer and watch extra of your movies.
YouTube Channel cowl photograph picture tips
- Advisable file measurement: 2560×1440 pixels
- Minimal file measurement: 2048×1152 pixels
- Secure space for cell and net (with out textual content and emblem cropping): 1546×423 pixels
- Most file measurement: 6MB
- Advisable picture information: PNG or GIF
Throughout Totally different Gadgets
There are loads of completely different platforms and gadgets that customers can stream YouTube on so it’s vital that you just overview your inventive throughout gadgets and make sure that an important elements of your picture, corresponding to textual content or logos, are displaying legibly within the “protected zone” famous above.
Discover extra info within the YouTube Assist Heart.
YouTube Video Uploads
Importing your content material to YouTube is the one of the vital elements of creating your presence on the positioning. Movies can inform viewers one thing about you as an individual, or it might showcase one thing that your corporation may provide.
YouTube video tips
- Movies should keep a 16:9 facet ratio. Smaller movies corresponding to 4:3 will likely be pillarboxed to suit.
- YouTube Shorts should keep a 9:16 facet ratio and 1920×1080 pixels.
For extra on the specifics of YouTube video optimization, or to measurement video on some other social community, take a look at our full information to social media video specs.
Google My Enterprise Picture Sizes
Google My Enterprise has develop into a vital platform for companies with native, brick-and-mortar presences to realize visibility and conduct their overview administration technique.
Kinds of Photos for Google My Enterprise
- Emblem: Your recognizable emblem picture. Is probably not accessible for every type of companies–see Google tips for extra element.
- Cowl photograph: A photograph of your corporation that may sometimes be the primary one proven. Select a photograph that provides the very best general illustration of your place of job for this photograph.
- Enterprise photograph: You should utilize your different enterprise photographs to spotlight completely different parts of your corporation or places of work and assist showcase what native visiting clients ought to search for after they cease by.
For all three sorts of pictures, Google’s official tips suggest the beneath specs for the very best look on the platform.
Google My Enterprise picture tips
- Advisable decision: 720×720 pixels
- Minimal decision: 250×250 pixels
- File measurement most: 5 MB
- Picture file sort: JPG or PNG
