Ulta Magnificence will collaborate with Beyoncé Knowles-Carter’s upcoming “Cowboy Carter” tour for a collection of magnificence seems impressed by cities the place the commemorated Grammy Award-winning artist is slated to carry out. The collaboration may even highlight native influencers and have a limited-edition retail launch of Knowles-Carter’s perfume Cé Lumière.
“Ulta Magnificence sits on the intersection of magnificence, tradition and self-expression — and this summer time, there’s no larger cultural drive than Knowles-Carter’s ‘Cowboy Carter’ tour,” Ulta Magnificence chief advertising and marketing officer Kelly Mahoney stated in an announcement.
Beyoncé, whose “Cowboy Carter” album options the model within the “Levii’s Denims” monitor, is lighting up foot site visitors on the firm’s shops.
Courtesy/Blair Caldwell
“From make-up and skincare to hair and perfume, magnificence is how followers present up for the second, and we’re proud to be their vacation spot for turning inspiration into expression. Whether or not you’re headed to a present or channeling the tour’s power at residence, Ulta Magnificence is the place the ‘Cowboy Carter’ tour expertise involves life.”
The “Cowboy Carter” tour kicks off in Los Angeles on Monday, with Ulta Magnificence’s collaboration beginning the identical day and persevering with by way of the tour’s conclusion on July 11. The collaboration will likely be delivered to life in Ulta Magnificence shops, on-line and throughout social media.
Cities featured within the Ulta Magnificence “Cowboy Carter” tour-inspired particular magnificence seems will embrace Los Angeles; Chicago; East Rutherford, N.J.; Houston; Washington, D.C.; Atlanta, and Las Vegas.
The Knowles-Carter’s perfume Cé Lumière will likely be offered at choose Ulta Magnificence shops and on the beauty retailer’s official web site, marking its first availability past Knowles-Carter’s official web site. Restricted portions will likely be obtainable.
Together with Ulta Magnificence, Knowles-Carter’s hair care line Cécred would be the official magnificence model of the “Cowboy Carter” tour. On Tuesday, the hair care model introduced the Cécred Roadshow, a nationwide cellular pop-up tour that can observe the singer and artist throughout the nation through the tour.
