The brief reply is sure — Pinterest does supply native scheduling! However right here’s the factor: whereas it’s an amazing place to begin, there are some fairly important limitations that may have you ever in search of alternate options ahead of you’d count on.
Let me stroll you thru all the pieces you might want to know to schedule Pinterest posts natively, plus if you would possibly need to contemplate upgrading to a extra sturdy Pinterest scheduling software like Tailwind.
How Pinterest’s Native Scheduler Works
Pinterest’s built-in scheduler is definitely fairly simple to make use of, and it’s fully free with any Pinterest enterprise account (which it is best to positively have for those who’re advertising and marketing on the platform). Right here’s what you are able to do:
Desktop Scheduling: The native Pinterest scheduler works greatest on a desktop. You merely create a Pin as common, then as an alternative of hitting “Publish,” you’ll see an choice to “Publish at a later date.” Click on that, select your date and time, and also you’re all set. You possibly can schedule a Pin as much as 30 days prematurely. When you can solely schedule one Pin at a time, you’ll be able to have as much as 10 Pins scheduled for the long run.
Cell Scheduling: You can too schedule Pinterest posts via the cell app on iOS and Android. The method is analogous: create your Pin, add all of your particulars, then faucet the scheduling possibility as an alternative of publishing instantly.
One factor I actually admire about Pinterest’s native possibility is how seamless it feels. Because it’s constructed proper into the platform, there’s no studying curve for those who’re already snug creating Pins manually.
Limitations of Pinterest’s Native Scheduling
Now, right here’s the place issues get a bit irritating for those who’re critical about Pinterest advertising and marketing. The native scheduler has some fairly important limitations that develop into obvious shortly:
Restricted Scheduling Window. You possibly can solely schedule as much as 30 days prematurely, which is actually not a lot for those who wish to batch your content material creation or plan seasonal campaigns properly forward of time. I do know content material creators who wish to plan their complete quarter without delay — that’s simply not attainable with the native scheduler.
One Pin at a Time. You possibly can schedule just one Pin at a time, and you may have a most of 100 Pins lined up for the long run — wait, that’s not fairly proper…in keeping with Pinterest’s personal assist documentation, you’ll be able to have as much as 10 Pins scheduled for the long run. Both method, there’s no bulk scheduling possibility, which implies you’re manually scheduling every Pin individually. That will get previous quick.
No Sensible Scheduling. Pinterest’s native software doesn’t inform you the most effective instances to publish on your particular viewers. You’re primarily guessing at optimum posting instances, which isn’t very best when timing can considerably impression your Pin’s efficiency.
Restricted Modifying Choices. As soon as a Pin has been scheduled, you’ll be able to replace the publish date, title, board, description and hyperlink. You can not edit the picture or video content material of your Pin. So for those who notice you need to change the precise picture, it’s a must to delete the scheduled Pin and begin over.
No Visible Planning. There’s no calendar view to see your content material technique at a look. You possibly can’t simply see for those who’re posting an excessive amount of of 1 sort of content material or if there are gaps in your posting schedule.
Desktop-Heavy Expertise. Whereas cell scheduling exists, the expertise is way more restricted in comparison with desktop. In case you’re somebody who creates a whole lot of content material on cell, this may be restrictive.
Options to Native Scheduling: Why Use Tailwind?
That is the place instruments just like the Tailwind Pinterest scheduler actually shine. As a Pinterest-approved accomplice (which implies Pinterest particularly vetted us), Tailwind addresses just about each limitation of the native scheduler.
Limitless Scheduling. You possibly can schedule content material months prematurely: I do know individuals who batch a complete 12 months’s value of content material throughout their annual planning periods. No extra 30-day restrictions.
SmartSchedule Expertise. That is in all probability my favourite characteristic. As an alternative of guessing when to publish, Tailwind’s SmartSchedule suggests optimum posting instances particularly on your account. The very best time to Pin on Pinterest just isn’t the identical for every account. The audiences that interact with various kinds of content material are lively on Pinterest at totally different instances.
Bulk Scheduling and Calendar View. Add a number of Pins without delay, drag and drop them round a visible calendar, and see your complete content material technique at a look. You possibly can even join on to your web site, Instagram, or Canva to tug content material robotically.
SmartPin. Enter a URL in SmartPin and Tailwind will create a brand new, recent Pin for that URL each week. You get to approve the ultimate model, however all of the design and key phrase optimization is completed for you. In case you replace that weblog publish or product URL, the subsequent Pin will mirror these modifications. It’s sensible! See this assessment from a long-time Tailwind person:
Pin Recycling. One in all Pinterest’s largest benefits is that Pins can carry out properly for years. Over 60% of Saves had been from Pins over a 12 months previous. Tailwind allows you to robotically recycle your best-performing Pins to totally different boards over time, maximizing their longevity. With bulk enhancing, you may also simply change the Title and Description, including recent parts to the Pin.
Efficiency Analytics. See which scheduled Pins are driving essentially the most site visitors, saves, and engagement. The native scheduler doesn’t provide you with any analytics in your scheduled content material till after it posts.
Tailwind Create. This built-in design software helps you shortly create branded Pins with out switching between platforms. In accordance with Tailwind’s current analysis, 60% of the viral Pins with designed photos seem to have been created utilizing Tailwind Create or the same software.
Multi-Board Scheduling. Save one Pin to a number of boards with totally different scheduling instances — one thing that may take without end with the native scheduler.
Right here’s what’s actually fascinating: Tailwind’s personal analysis discovered that Pins driving excessive volumes of site visitors had been as much as 54% extra more likely to be printed via Tailwind than to be printed instantly on Pinterest or via every other means. Now, this doesn’t imply Tailwind offers your Pins a lift — it’s extra probably that folks utilizing scheduling instruments are following higher Pinterest advertising and marketing practices total.
Which Scheduler is Proper for You?
Stick to Native if:
- You solely pin sometimes (possibly just a few instances per week)
- You’re simply testing Pinterest as a advertising and marketing channel
- You primarily work from a desktop
- You’re snug with the 30-day scheduling restrict
- Funds is your main concern
Think about Tailwind if:
- You need to pin persistently (each day or a number of instances per day)
- You’re critical about Pinterest as a site visitors supply
- You wish to batch content material creation
- You need data-driven insights on posting instances
- You handle a number of Pinterest accounts
- You need to create professional-looking Pins shortly
The reality is, most individuals begin with Pinterest’s native scheduler as a result of it’s free and simple. However for those who follow Pinterest advertising and marketing for various months, you’ll in all probability end up bumping up towards these limitations fairly shortly.
Ultimate Ideas
So, are you able to schedule Pinterest posts natively? Completely! Pinterest’s built-in scheduler is a superbly viable possibility, particularly if you’re beginning out. It’s free, built-in into the platform, and covers the fundamentals.
However right here’s the truth: if Pinterest turns into an essential a part of your advertising and marketing technique, you’ll probably need extra sturdy scheduling capabilities fairly shortly.
The native scheduler is like coaching wheels: nice for getting began, however you’ll in all probability need to improve when you’re able to get critical about your Pinterest technique. And with instruments like Tailwind’s Pinterest scheduler, you’re not simply getting scheduling — you’re getting an entire Pinterest advertising and marketing system.
Bear in mind, profitable Pinterest advertising and marketing isn’t nearly if you publish; it’s about consistency, high quality content material, and understanding your viewers. Whether or not you employ Pinterest’s native scheduler or a third-party software, a very powerful factor is that you just’re posting repeatedly and creating Pins that genuinely assist your viewers.
Begin with what works on your present wants and price range, however don’t be afraid to put money into higher instruments as your Pinterest technique grows. Your future self will thanks for making the change earlier than you’re manually scheduling 50 Pins one after the other!
FAQ Pinterest Native Scheduler
1. Does Pinterest let me schedule Pins with out further software program?
Sure. Each Pinterest enterprise account features a built-in scheduler that permits you to set a publish date and time for particular person Pins proper from the Pin creation display screen.
2. How far prematurely can I schedule with Pinterest’s native software?
You possibly can select any time throughout the subsequent 30 days. If you might want to plan campaigns additional out, you’ll hit that restrict shortly.
3. What number of Pins can I’ve within the queue without delay?
Pinterest permits as much as 10 scheduled Pins whole. There’s no bulk add, so every Pin is scheduled one after the other.
4. Can I schedule from my telephone?
Sure, the iOS and Android apps embrace the identical “Publish at a later date” possibility. That mentioned, most options (and ease of use) are geared towards the desktop.
5. Can I edit a Pin after I schedule it?
The one factor you’ll be able to change on a scheduled Pin is the publish date and time. In case you spot a typo within the title, need to tweak the outline, swap the URL, or substitute the artistic, you’ll have to delete the scheduled Pin and begin over. Double-check all the pieces earlier than you click on “Schedule” to avoid wasting your self the rework
6. Will Pinterest inform me the most effective time to publish?
No. The native scheduler doesn’t suggest time slots based mostly in your viewers. You decide the instances your self.
7. Is there a calendar view to see all the pieces I’ve arising?
No. The native software reveals a easy record; it doesn’t present a drag-and-drop calendar or visible grid of upcoming Pins.
8. Does utilizing the native scheduler value something?
It’s fully free for anybody with a Pinterest enterprise account.
9. Can I save one Pin to a number of boards robotically?
Not with the native possibility. Every scheduled Pin goes to 1 board, so multi-board distribution have to be executed manually.
10. Do scheduled Pins carry out in another way from stay posts?
Pinterest treats scheduled Pins the identical as Pins printed manually. Efficiency nonetheless depends upon timing, relevance, and total Pin high quality.
11. What occurs if I have to reschedule or cancel?
Open the Pin in your “Scheduled” record. From there you’ll be able to alter the publish date/time, or delete it totally.
12. When would I would like a third-party scheduler like Tailwind?
If you wish to plan greater than 30 days forward, schedule in bulk, recycle evergreen Pins, get data-driven time solutions, or see a full content material calendar, you’ll outgrow the native software and certain profit from a devoted Pinterest accomplice reminiscent of Tailwind.
13. If I schedule my Pins with a software like Tailwind, will Pinterest restrict their attain or visibility?
No. Pinterest treats Pins printed via accredited companions the identical as Pins printed instantly on the platform. In a number of statements, Pinterest has confirmed that utilizing a scheduling accomplice does not set off any attain penalty.
