Ok-BLING: Italian jeweler Damiani is doubling down on its movie star lineup, naming a brand new male ambassador.
I.N, a member of Ok-pop sensation Stray Youngsters, has been named a worldwide model ambassador for the home and is to entrance its promoting marketing campaign to be unveiled after the summer time.
Born in Busan, South Korea, in 2001, Yang Jeong-in, generally known as I.N, is a member of Ok-Pop boy group Stray Youngsters. Skilled at JYP Leisure, I.N debuted as a vocalist with Stray Youngsters in 2018 with the EP “I Am Not.”
“I’m actually excited to embark on this new journey with Damiani, an organization synonymous with creativity and keenness — values with which I establish, as an artist and as an individual,” I.N mentioned. “It’s an honor for me to turn out to be a worldwide ambassador of the maison’s distinctive type and extraordinary excellence, which is expressed within the beautiful all-Italian craftsmanship.”
Within the function, I.N — who can be an envoy for Bottega Veneta, as reported — joins Hollywood actress Jessica Chastain, who was named a Damiani ambassador final 12 months and appeared within the model’s advert marketing campaign.
The Stray Youngsters’ member isn’t the primary formal male ambassador for Damiani, which has a protracted observe report of linking with male celebrities, most notably tapping Brad Pitt for its campaigns. In 2022 it named South Korean actor Son Suk-Ku an envoy.
“I’m delighted to welcome I.N into the household. I’m positive that he’ll interpret the essence of our creations with the aptitude that solely a real artist like him possesses. This collaboration gives additional affirmation of the constructive outlook that we’re experiencing not solely in South Korea, but additionally on the world stage. Collectively, we are going to obtain vital targets,” mentioned Guido Damiani, president of the Damiani Group, which includes the Salvini and Bliss jewellery manufacturers, in addition to Calderoni, retailer Rocca and glassmaker Venini, along with the Damiani label.
Stray Youngsters member I.N
Courtesy of Damiani
Stray Youngsters set a brand new milestone by turning into the primary act within the historical past of the Billboard 200 to debut at primary with their first six charting albums. I.N has cowritten and co-composed the tracks “Hug Me” and “Hallucination.”
The group is at the moment on its third world tour, titled “DominATE,” which drew round 400,000 individuals throughout eight latest performances in 5 Latin American cities. The tour has additionally spanned Asia and Oceania, and can land in Japan, North America, and Europe by July.
The storied Damiani excessive jewellery model was based in Valenza, Italy, in 1924 by Enrico Grassi Damiani and has gained reward from celebrities together with Sharon Stone, Tilda Swinton, Sophia Loren, Gwyneth Paltrow, Isabella Rossellini, and Jennifer Aniston, amongst others. The model marked its centennial final 12 months with a roving exhibition of one-of-a-kind items titled “Damiani 100 x 100 Italiani.”
