Hailey Bieber is in a New York Mind-set.
The 28-year-old mannequin and wonder mogul is the brand new face of DKNY, marking a contemporary chapter for the model and one other world marketing campaign so as to add to Bieber’s lengthy resume.
The pictures, launched Tuesday, present Bieber in key items from the model’s Fall 2025 assortment, together with a varsity jacket with taxi-yellow lettering and a double-denim look with nothing beneath.
A brand new tackle the Canadian tuxedo? It’s solely becoming that it comes from Bieber, who spends loads of time within the nation with Canadian-born husband Justin Bieber.
Shot by photographer Mikael Jansson in a uncooked, industrial warehouse house, the marketing campaign showcases Bieber in her component: effortlessly cool and stylishly understated.
The pictures seize her signature mix of “quiet confidence, inventive imaginative and prescient, and intuitive fashion,” in accordance with the model.
In a number of of the photographs, she accessorizes with a New York Yankees cap, pairing the hat with structured blazers, crisp white shirts, and an ab-baring crop prime. Different standout particulars embrace the model’s fall purses: the brand new Hadlee Bag, the Paula Commuter Tote, and an archival fashion, the Chana ’89.
“Past her phenomenal success story, she has an aspirational but relatable fashion that captures our model ethos. Hailey offers off unbelievable vitality via her angle and magnificence that captures the spirit of New York,” mentioned Jeff Goldfarb, govt vice chairman of G-III Attire Group, in a launch.
The brand new partnership comes at a very profitable second for Bieber, who made headlines again in Could when her magnificence model Rhode was acquired by E.l.f. Magnificence in a landmark $1 billion deal.
“Rhode is my world. It so doesn’t really feel like a job to me,” Bieber mentioned on the Enterprise of Magnificence World Discussion board in June.
The DKNY marketing campaign additionally represents a return to her modeling roots for the mom of 1, who welcomed son, Jack, in August 2024. Not too long ago, she celebrated his first birthday with an array of candy photographs.
“1 yr of you my stunning boy. Blissful 1st Birthday Jack Blues, you might be pleasure personified🩵” she wrote on Instagram.
DKNY’s Fall 2025 assortment will probably be obtainable globally on DKNY.com and in choose retailers, with the marketing campaign debuting worldwide via social media and numerous partnerships.
