Questioning how one can crew up with the suitable TikTok influencers in Australia? You’re not alone. With almost 9 million energetic Aussie customers (together with 38% of the inhabitants over 18), TikTok is among the fastest-moving model networks, however discovering the suitable creators could be tough. Tendencies shift quick, consideration spans are quick and what works globally doesn’t all the time land regionally. Say goodbye to guesswork in TikTok influencer advertising and marketing with a curated record of 25 prime Australian creators—from life-style creators to comedians, foodies to fashionistas and extra. Plus, get sensible ideas for selecting the correct expertise, recognizing pink flags and operating smarter influencer campaigns that convert.
10 must-know Aussie TikTok influencers in 2025 (fast picks)
To kick issues off, beneath are 10 of Australia’s most distinguished TikTokers throughout various niches.
1. Anna Paul (@anna.paull)
Supply: TikTok
- Followers: 6M
- Area of interest: Life-style, magnificence, vlogs
Anna Paul is a distinguished Australian influencer and mannequin identified for partaking each day vlogs and life-style content material that includes her relations and pets. She has amassed a major following throughout platforms like Instagram, YouTube and TikTok and owns her personal skincare line, Paullie.
2. Bridey Drake (@brideydrake)
Supply: TikTok
- Followers: 3.5M
- Area of interest: Comedy, life-style, rural life
Bridey Drake is an Australian TikTok star cherished for her humorous and relatable content material on girlhood, psychological well being and rural residing. She gained recognition through the pandemic and was named TikTok Creator of the Yr in 2024.
3. Latisha Clark (@latishaclarkk)
Supply: TikTok
- Followers: 3.4M
- Area of interest: Vlogs, style, cosmetics
Latisha Clark is a TikTok star from Australia identified for her vlogs, model, cosmetics, lip sync and day-to-day content material. In lots of her movies, she consists of her relations who’ve develop into well-known to her viewers.
4. Michael Finch (@michaelfinch)
Supply: TikTok
- Followers: 2.6M
- Area of interest: Meals, life-style, magnificence
Michael Finch is an Australian content material creator who shares every little thing from meals recipes to life-style movies, males’s magnificence and comedy. He has a major following throughout TikTok and Instagram and was even topped TikTok Australia’s Meals Creator of the Yr in 2024.
5. Fonzie Gomez (@fonziegomez)
Supply: TikTok
- Followers: 2M
- Area of interest: Avenue interviews, life-style, popular culture
Fonzie Gomez shares partaking avenue interviews with random people, from on a regular basis folks to celebrities. His content material spans varied industries, together with sports activities, music and style.
6. Indy Clinton (@indyclinton)
Supply: TikTok
- Followers: 2.1M
- Area of interest: Motherhood, life-style, style
Indy Clinton is a mom of three who shares candid insights into her household life, style and private experiences. On the 2023 TikTok Awards, she was named TikTok Creator of the Yr.
7. Sarah Magusara (@sarahmagusara)
Supply: TikTok
- Followers: Over 18M
- Area of interest: Life-style, household, dance
Sarah Magusara is one among Australia’s most adopted social media influencers, identified for her enjoyable lip-syncing movies, household life-style content material and bubbly persona. She rapidly rose to web fame by means of TikTok, inspiring thousands and thousands together with her vitality and creativity.
8. Havea 676 (@havea_676)
Supply: TikTok
- Followers: 2.2M
- Area of interest: Comedy, dance, household life
Havea Matangi, referred to as Havea 676, is an Australian TikTok star celebrated for his comedic skits, dance clips and family-oriented content material. His movies typically spotlight his Polynesian heritage.
9. Millie Ford (@millie)
Supply: TikTok
- Followers: 1.5M
- Area of interest: Comedy, character impersonations
Millie Ford is an Australian comic identified for her satirical movies that impersonate iconic Australian personas, reminiscent of major faculty academics, tuckshop girls and PCYC mums. Her relatable content material gained her a large following through the pandemic.
10. Tilly Oddy-Black (@tillyoddyblack)
Supply: TikTok
- Followers: 1M
- Area of interest: Psychological well being, wellness, relationships
Tilly Oddy-Black is a Brisbane-born, Sydney-based actress, author and comic identified for her sharp, character-driven comedy on TikTok. With over 117 million likes, she has established herself as a distinguished determine in Australian on-line comedy.
The Australian TikTok influencer panorama
TikTok continues to develop quickly in Australia, with round 8.5 million energetic customers and over half of Aussies aged 18 to 34 spending time on TikTok month-to-month. These spectacular numbers make TikTok one of the vital partaking native social networks. Brief-form video dominates consumer consideration—you’ll see measurable outcomes when tapping into this content material.
Over 60% of Australian entrepreneurs say TikTok influencer campaigns ship stronger engagement than different networks. With TikTok’s format encouraging genuine, artistic content material, manufacturers can attain audiences naturally—key for speaking with Australian audiences. 60% of Aussies choose seeing actual folks in adverts, particularly these aged 25-44. Total, TikTok’s huge consumer base and extremely seen algorithm can create important alternatives for manufacturers to attach and construct group by means of quick, shareable movies. Understanding how one can navigate this fast-moving area is crucial for profitable influencer partnerships.
Learn how to discover the suitable Australian TikTok influencers on your model
Choosing the proper TikTok influencers could make or break your marketing campaign. Listed here are key components to think about:
1. Viewers alignment
Make sure the influencer’s followers match your goal market in age, location, pursuits and values. With 70% of Australians aged 16-64 utilizing social media each day, understanding your viewers’s social media habits and preferences is essential for efficient concentrating on.
2. Engagement over follower depend
Excessive follower numbers don’t all the time imply excessive engagement. Search for influencers whose content material will get actual interplay—likes, feedback and shares. These present an energetic and viewers. Significant engagement is changing into extra crucial than sheer attain. 58% of Australian entrepreneurs use engagement charges as the highest metric to measure influencer success, highlighting why engagement issues greater than follower depend.
3. Content material model and authenticity
Evaluation their movies to make sure their tone and elegance suit your model persona. Genuine creators who join with their viewers drive higher belief and marketing campaign outcomes. Customers crave real, relatable content material over polished adverts.
4. Earlier model collaborations
Examine their previous sponsored posts to see how they deal with partnerships. Clear, well-executed collaborations often point out an expert influencer.
5. Model security and status
Assess any previous controversies or content material which may conflict together with your model values. Defending your model’s status is crucial. Sprout Social’s Influencer Advertising and marketing software permits customers to simply verify and evaluate influencer model security scores.
6. Platform and marketing campaign match
Think about if TikTok’s short-form video format fits your marketing campaign objectives and whether or not the influencer commonly produces content material that performs nicely on the platform. Brief-form video continues to develop quickly, with TikTok and Instagram Reels main engagement tendencies in Australia.
15 extra standout TikTok personalities in Australia
To finish the record of 25, listed here are 15 extra Aussie TikTok influencers to observe this yr.
Feminine Australian TikTok influencers
11. Mikaela Testa (@mikaelatestacle)
Supply: TikTok
- Followers: 2.6M
- Area of interest: Life-style, magnificence, OnlyFans, commentary
Mikaela Testa is an Australian influencer identified for her candid life-style content material, magnificence tutorials and commentary on social points. She has garnered a considerable following on TikTok, the place she shares her experiences and engages together with her viewers on varied matters reminiscent of creator drama and the grownup business.
12. Sopha Dopha (@sophadophaa)
Supply: TikTok
- Followers: 1.3M
- Area of interest: Style, life-style, magnificence
Sophia Begg, or Sopha Dopha, is a style and life-style influencer who rose to fame by sharing outfit inspirations and purchasing hauls on her TikTok account. She has collaborated with manufacturers like Princess Polly, Gymshark and White Fox Boutique. Sophia additionally based a style line, All For Mimi.
13. Veruca Salt (@verucasalt444)
Supply: TikTok
- Followers: 1.2M
- Area of interest: Life-style, private experiences
Veruca Salt is an Australian TikTok creator who shares private content material, together with her experiences as a mom. She has been open about her journey, together with the tragic lack of her son, Money, which has resonated with lots of her followers. Regardless of her hardships, she stays one of the vital genuine and clear Australian creators.
14. Sofia Ligeros (@sofialigeros)
Supply: TikTok
- Followers: 1.2M
- Area of interest: Journey, life-style, comedy
Sofia Ligeros, also called Aunty Sofia, is an Australian TikTok creator who shares content material round journey, life-style and comedy. She has constructed a considerable following by documenting her adventures and sharing humorous takes on varied matters.
15. Nariman Dein (@nariman.dein)
Supply: TikTok
- Followers: 1M
- Area of interest: Comedy, style, life-style
Nariman Dein is an Australian TikTok star identified for her comedy and style content material. She hosts the podcast Psych & the Metropolis and shares each day movies that usually discover humorous features of on a regular basis life.
16. Emma Mac (@0emmamac)
Supply: TikTok
- Followers: 893.7K
- Area of interest: Style, life-style
Emma Mac is an Australian TikTok creator identified for her style and life-style content material. She showcases her model and shares outfit inspirations, gaining a considerable following on the platform.
17. Starr McGowan (@starr)
Supply: TikTok
- Followers: 176.8K
- Area of interest: Comedy, life-style, popular culture
Starr McGowan is a Sydney-based content material creator who creates sharp comedic skits and nostalgic takes on popular culture. Her TikTok content material typically delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences particularly love. Past TikTok, Starr co-hosted the 2022 AIMCO Awards and now co-hosts the 7Plus on-line present, Actuality Examine.
18. Sam Todd (@samjtodd)
Supply: TikTok
- Followers: 251.6K
- Area of interest: Journey, purchasing, life-style
Sam is a Brisbane-based creator identified for her classic style finds, designer bag hunts and aesthetic journey vlogs. She rose to fame on TikTok after documenting a visit to Japan to discover a Coach inexperienced apple bag. Her content material blends style, nostalgia and no-gatekeeping vitality.
19. Deja Clark (@deja_clarkk22)
Supply: TikTok
- Followers: 150.4K
- Area of interest: Style, life-style, entrepreneurship
Deja Clark is a 14-year-old Australian content material creator and entrepreneur from the Gold Coast. She gained prominence by means of her partaking TikTok and Instagram content material, the place she shares life-style vlogs, magnificence tutorials, dance movies and household moments. Deja is Latisha Clark’s youthful sister.
Male Australian TikTok influencers
20. Liam Dowling (@liam_dowling)
Supply: TikTok
- Followers: 1.3M
- Area of interest: Comedy, life-style, leisure
Liam Dowling is an Australian content material creator identified for his comedic sketches and life-style movies. With a major following on TikTok, he entertains his viewers with humorous takes on on a regular basis conditions. Liam additionally expanded his presence to YouTube, the place he shares longer-form content material.
21. Chebbo (@chebbo)
Supply: TikTok
- Followers: 1.2M
- Area of interest: Cooking, meals content material, comedy
Chebbo is a social media persona and YouTuber identified for posting cooking movies on his TikTok account and YouTube channel. He has gained recognition for his partaking meals content material, together with distinctive recipes and cooking challenges. He often infuses humour and persona into his recipes, making his content material entertaining and accessible.
22. Matt Hey (@alright.hey)
Supply: TikTok
- Followers: 357.9K
- Area of interest: Comedy, life-style, LGBTQ+ advocacy
Matt Hey, identified on-line as Alright Hey, is a Sydney-based content material creator and self-proclaimed “Australia’s Greatest Glamazon.” He gained recognition by means of his humorous takes on on a regular basis life, influencer tradition and LGBTQ+ experiences. Matt’s content material ranges from comedic sketches to insightful commentary, and he additionally hosts the podcast Excessive Scrollers, the place he discusses varied matters with fellow creator Brittney Saunders.
23. Mitchell Coombs (@mitchell_coombs)
Supply: TikTok
- Followers: 432K
- Area of interest: Comedy, podcasting, life-style
Mitchell Coombs is an Australian content material creator and podcaster identified for his humorous takes on on a regular basis life. He shares comedic content material on TikTok and hosts a podcast, partaking his viewers with relatable and entertaining discussions round Australian tradition, politics and LGBT points.
Australian couple TikTok influencers
24. Dani and Blake (@daniandblake)
Supply: TikTok
- Followers: 703.4K
- Area of interest: Household, parenting, life-style
Dani and Blake are a Sydney-based couple who share their journey by means of parenthood and household life on TikTok. They’re dad and mom to Leo and Mia and have created content material collection like “Employed or Fired,” partaking their viewers with relatable household moments.
25. Georgie and Zac (@georgieandzac)
Supply: TikTok
- Followers: 1.6M
- Area of interest: Household, parenting, life-style
Georgie and Zac are a pair who share their journey by means of parenthood and household life. Their content material consists of relatable parenting moments, household skits and life-style vlogs.
Collaborate with Aussie TikTok influencers
TikTok will proceed reshaping influencer advertising and marketing with its evolving, short-form video content material and extremely engaged audiences. For those who’re advertising and marketing on TikTok, partnering with the suitable Australian influencers is essential to maximising attain and ROI. Sprout Social’s reimagined Influencer Advertising and marketing software makes use of AI-powered search and vetting that will help you discover, analyse and collaborate with TikTok creators who actually suit your model. Prepared to spice up your TikTok influencer ROI? Take a product tour immediately and see how the software can rework your campaigns.
TikTok influencers in Australia FAQs
How do Australian influencers disclose paid content material?
In Australia, transparency is essential on the subject of influencer advertising and marketing. The Australian Competitors and Client Fee (ACCC) requires influencers to reveal any paid partnerships or sponsored content material. This implies creators should use clear labels like #advert, #sponsored or #paidpartnership of their posts. The objective is to maintain audiences knowledgeable and keep belief—one thing Aussie audiences worth extremely. Partnering with influencers who observe these pointers will defend your status and guarantee compliance with promoting legal guidelines.
Can micro-influencers generate robust engagement in Australia?
Completely. Whereas mega-influencers seize headlines with big follower counts, micro-influencers can ship higher engagement and authenticity inside area of interest communities. Micro-influencers (10K to 100K followers) can boast greater engagement charges than their bigger counterparts. They account for 91% of the influencer market. In Australia, many manufacturers efficiently leverage macro- and micro-influencers to drive significant conversations and conversions on TikTok.
