Instagram Hashtags: The best way to Discover and Use the Finest Hashtags

In at the moment’s aggressive social media panorama, merely posting and hoping for one of the best isn’t going to chop it. Instagram hashtags may be the distinction between your model getting misplaced within the feed or reaching new prospects.

Hashtags on Instagram will help your posts attain a target market, acquire new followers and improve model engagement.

On this information, we’ll discover the secrets and techniques of Instagram hashtags and aid you unlock their full potential. We’ll additionally share one of the best Instagram hashtags for 2024, introduce you to among the prime hashtag generator instruments‌ and supply skilled ideas and methods for optimizing your hashtag recreation.

What are Instagram hashtags?

Instagram hashtags are a approach to categorize your Instagram content material with phrases, phrases or numbers preceded by the hashtag image (#) in Instagram captions. Utilizing Instagram hashtags permits your content material to be extra simply discovered by means of the app or served to related customers.

Right here’s an instance of what an Instagram caption with hashtags would possibly seem like:

The best way to use hashtags on Instagram

Utilizing hashtags strategically will help you develop your account and preserve your content material organized. However, don’t assume hashtags are a set-it-and-forget-it technique. Repeatedly monitor which hashtags are ‌driving probably the most engagement on Instagram and regulate your technique accordingly. Listed below are 4 recommendations on use hashtags on Instagram:

1. Analysis related and common hashtags in your model

Begin by figuring out hashtags which are related to your content material and target market. You are able to do this by exploring posts inside your trade, analyzing competitor hashtags‌ and utilizing Instagram’s search perform to seek out trending and associated hashtags.

A mixture of broad and particular hashtags is the important thing to success. Whereas common tags can increase your visibility, extra particular ones will help you zero in on a extra engaged viewers. For instance, in the event you’re in a Chicago-based restaurant, take into account pairing a broad tag like #eating places with extra focused ones like #chicagorestaurants or #glutenfreechicago to attract in a extra targeted following.

2. Place hashtags inside the caption or within the first remark: 

You’ll be able to both embrace hashtags inside the caption of your submit or add them as the primary remark. Whereas there’s no vital distinction by way of attain or engagement, some customers desire to maintain their captions clear and concise by putting hashtags within the first remark. After all, we suggest you take a look at which hashtag placement is simplest in your posts.

3. Use the appropriate variety of hashtags

Instagram permits as much as 30 hashtags per submit, however that doesn’t imply you must use all of them. The truth is, utilizing too many hashtags can‌ lower engagement. Purpose for 3-5 related hashtags per submit, and don’t overlook to incorporate a mixture of basic and particular hashtags (See tip #1 above).

4. Monitor the efficiency of your hashtags and regulate your technique

Keep watch over the efficiency of your hashtags by checking insights and analytics. See which hashtags are producing probably the most attain, impressions‌ and engagement. Use this data to fine-tune your hashtag technique and optimize your posts for higher visibility and engagement. Utilizing an Instagram progress instrument will aid you monitor and scale your advertising efforts.

Bonus useful resource: In case you’re searching for a approach to streamline your Instagram submit creation, templates are an incredible place to start out. Use our template assortment (with steerage for tweaking colours, typography and icons) to start out increasing your content material library at the moment.

Obtain the templates

5 Advantages of hashtags on Instagram

Hashtags must be a serious a part of your Instagram advertising technique. There are lots of use circumstances for them—but additionally many advantages. Let’s cowl 5 main advantages that hashtags can present.

1. Will increase publicity and discovery

Firstly, hashtags are identified for growing publicity and discoverability for posts. They’re good for general model consciousness. Consider hashtags as digital gateways that join your content material with a broader viewers, not simply your fast followers. While you use related and trending Instagram hashtags, customers who’re searching for content material about these matters will discover your posts. This can improve your possibilities of attracting new followers and, ideally, prospects.

2. Encourages viewers interactions

Hashtags are a strong instrument for encouraging engagement and interplay on Instagram. When customers discover your content material by means of related hashtags, they’re extra more likely to have interaction along with your posts by liking, commenting‌ and sharing. This elevated engagement not solely boosts your submit’s visibility but additionally helps to construct a stronger relationship along with your viewers, creating a way of group and loyalty.

Branded hashtags are a customized tag particularly crafted for a model or social media marketing campaign. They can be utilized as a rallying level for each the model and its followers. Having branded Instagram hashtags encourages customers to share their expertise along with your merchandise or service and might be seen as a sort of model advocacy.

3. Competitor evaluation

How a lot digital area are your rivals taking over in your market? Chances are high that you just and your rivals can have overlapping hashtags, particularly in the event you’re utilizing trade and site hashtags. With a social media aggressive evaluation, you may analyze the share of voice, sentiment and engagement of these posts.

Instagram hashtags will help you analyze the content material methods of your rivals. By observing the hashtags utilized by your rivals, you may see what they submit, how typically they submit and the engagements of their posts. This perception helps you determine developments and profitable content material that appeals to your target market. It might probably additionally aid you discover methods to enhance your individual content material technique to raised meet your viewers’s wants.

4. Content material analysis

Instagram hashtags aren’t only for present; they’re a treasure trove of efficiency indicators. By maintaining a tally of the attain, impressions and interactions linked to your chosen hashtags, you may acquire beneficial insights into what makes your viewers tick. Much like what you’d do for web optimization key phrase analysis, hashtags will help you analysis totally different content material concepts. What appears to be working for comparable manufacturers? Is there a sure type or caption that’s trending now? This data-driven method lets you fine-tune your hashtag recreation, optimize your content material calendar and tailor your posts to raised join along with your followers.

5. Connects digital and IRL campaigns

Whether or not purchasing on-line or in shops, likelihood is you’ll come throughout a hashtag advertising marketing campaign. All these campaigns will get in entrance of in-store prospects and gives a straightforward approach to join digital and in-real-life (IRL) campaigns. Keep in mind, you need your prospects speaking about your model positively on-line, and the inducement must be seen to them outdoors of Instagram.

High Instagram hashtags in 2024

If there’s one rule to remember when utilizing Instagram hashtags, it’s to at all times preserve them related to your enterprise and the content material you’re posting. Nevertheless, there’s nothing unsuitable with utilizing common hashtags in your trade—so that can assist you discover these, listed here are among the prime Instagram hashtags of 2024 for a wide range of totally different industries.

To find hashtags particularly for Reels, we suggest trying out our article on Instagram Reel hashtags.

High 50 Instagram hashtags in 2024

1. #love (2.1B)
2. #instagood (1.8B)
3. #instagram (1.3B)
4. #style (1.1B)
5. #photooftheday (1.1B)
6. #artwork (1.1B)
7. #pictures (1.1B)
8. #stunning (849M)
9. #nature (824M)
10. #reels (809M)
11. #journey (751M)
12. #picoftheday (734M)
13. #observe (734M)
14. #blissful (720M)
15. #instadaily (710M)
16. #cute (682M)
17. #type (674M)
18. #trending (638M)
19. #tbt (588M)
20. #repost (568M)
21. #summer season (568M)
22. #followme (558M)
23. #magnificence (556M)
24. #instalike (555M)
25. #health (549M)
26. #meals (530M)
27. #picture (514M)
28. #like4like (481M)
29. #music (476M)
30. #life (462M)
31. #me (460M)
32. #associates (453M)
33. #household (454M
34. #selfie (451M)
35. #smile (445M)
36. #woman (431M)
37. #motivation (399M)
38. #design (383M)
39. #mannequin (378M)
40. #handmade (372M)
41. #life-style (369M)
42. #artist (342M)
43. #sundown (337M)
44. #likeforlike (326M)
45. #dogsofinstagram (325M)
46. #seaside (304M)
47. #drawing (300M)
48. #cat (298M)
49. #instamood (294M)
50. #wonderful (288M)

High 10 Instagram hashtags for B2B

1. #b2b (3.6M)
2. #work (152M)
3. #smallbusiness (143M)
4. #enterprise (123M)
5. #entrepreneur (109M)
6. #advertising (52.7M)
7. #branding (47.8M)
8. #digitalmarketing (39.9M)
9. #gross sales (22.3M)
10. #ecommerce (17.1M)

High 10 Instagram hashtags for style and wonder

1. #style (1.1B)
2. #type (674M)
3. #magnificence (556M)
4. #ootd (445M)
5. #make-up (414M)
6. #hair (253M)
7. #fashionblogger (171M)
8. #purchasing (162M)
9. #outfit (159M)
10. #fashionista (140M)

High 10 Instagram hashtags for health

1. #health (549M)
2. #health club (283M)
3. #exercise (231M)
4. #match (198M)
5. #well being (174M)
6. #coaching (152M)
7. #fitnessmotivation (155M)
8. #bodybuilding (144M)
9. #fitfam (125M)
10. #gymlife (84.6M)

High 10 Instagram hashtags for meals, beverage and eating places

1. #meals (530M)
2. #foodporn (310M)
3. #foodie (258M)
4. #instafood (244M)
5. #yummy (205M)
6. #scrumptious (154M)
7. #foodstagram (126M)
8. #foodphotography (117M)
9. #foodblogger (90.1M)
10. #foodlover (83.2M)

High 10 Instagram hashtags for know-how and software program

1. #know-how (30.2M)
2. #tech (22.8M)
3. #innovation (18.1M)
4. #engineering (17M)
5. #programming (7.7M)
6. #coding (7.3M)
7. #electronics (6.9M)
8. #software program (6.9M)
9. #developer (5.9M)
10. #technews (2.4M)

High 10 Instagram hashtags for journey

1. #journey (750M)
2. #discover (673M)
3. #travelphotography (245M)
4. #travelgram (183M)
5. #trip (160M)
6. #wanderlust (154M)
7. #journey (152M)
8. #instatravel (131M)
9. #touring (96.1M)
10. #travelblogger (90.9M)

High Instagram hashtag turbines

In case you’re trying to broaden on the lists of hashtags with extra concepts that align nearer to your enterprise, you should utilize an hashtag generator instrument to assist. Listed below are the highest six Instagram hashtag turbines you would possibly wish to attempt to construct the proper record of hashtags for your enterprise.

1. Sistrix Instagram Hashtag Generator

The Sistrix hashtag generator instrument is a simple hashtag generator that gives strategies with a single key phrase enter. The instrument is user-friendly, so it’s simple for even probably the most novice social marketer to generate Instagram hashtags for elevated visibility. Sistrix is simple to make use of—however solely permits restricted use with a free account. You may get 25 free queries a day earlier than you’ll have to pay for a premium account.

2. Key phrase Device

Key phrase Device is a useful gizmo that may assist manufacturers discover key phrases throughout a number of websites—together with for Instagram. With this instrument, you may even use a geolocation to make sure you’re discovering prime hashtags in a sure space. It is a plus for native brick-and-mortar companies who service prospects in a specified location. It additionally has the choice to pick out which language you need hashtags to seem in.

The outcomes you’ll obtain are restricted for the free account—only a record of hashtags with out particulars on their utilization. However in order for you extra data, you may improve to a paid account. Plans begin at $69/month.

3. Inflact

Inflact makes use of AI know-how to research your picture, URL or key phrase to recommend probably the most related hashtags. This instrument is especially helpful for social entrepreneurs as a result of it supplies tailor-made strategies that may improve content material discoverability. The AI-driven suggestions be sure that the hashtags will not be solely related but additionally up-to-date, bettering the general effectiveness of social media campaigns. This may be helpful in the event you’re not even positive of which key phrase to start out with.

When you enter your question, the instrument will offer you hashtags from three classes primarily based on how typically the hashtag is used: Frequent (laborious to rank in prime posts), Common (medium likelihood of rating) and Uncommon (simple to rank). The instrument additionally provides you a advice of what number of hashtags to make use of from every class.

4. All Hashtags

All Hashtag is a instrument that generates hashtags primarily based on a single key phrase enter. It contains a number of instruments, together with a Hashtag Generator, Hashtag Creator and Hashtag Analytics. The generator helps you discover related hashtags to extend the visibility of your posts. For social entrepreneurs, the analytics function is especially useful because it permits them to trace the efficiency and effectiveness of particular hashtags.

5. Ahrefs Hashtag Generator

Ahrefs Hashtag Generator is a instrument designed to assist customers discover related hashtags for his or her Instagram posts by analyzing a picture file or the outline. While you add a picture, the instrument generates a listing of 5, 10 or 20 associated hashtags. Outcomes may be supplied in both a bullet record or a single line.

This instrument is especially helpful as a result of it analyzes the picture and gives strategies with none extra enter. Offering a written description is elective and might provide extra steerage to Ahrefs AI hashtag generator instrument.

6. Canva Hashtag Generator

The Canva Hashtag Generator integrates seamlessly with its design platform and gives a handy approach for customers to generate hashtags as they create content material.By prompting the instrument to generate concepts primarily based in your theme or trade, Canva suggests 10 related hashtags that align with the content material’s theme. The instrument can even generate hashtags for Instagram in as much as 20 languages, which may be helpful for worldwide or world manufacturers with a number of audiences.

Kinds of Instagram hashtags

There are just a few various kinds of hashtags that manufacturers ought to find out about, every with its personal profit and software. Study extra in regards to the sorts of Instagram hashtags you’ll wish to use.

Branded hashtags

Branded and product hashtags are hashtags that you just create which are distinctive to your organization or marketing campaign. All these hashtags would possibly embrace your model title, product names or particular taglines. Branded hashtags are a good way to construct group round your model and encourage user-generated content material.

Right here’s an instance of a branded hashtag from Grove Collaborative and their hashtag #GroveHome. With this hashtag positioned prominently of their Instagram bio, they’re encouraging their followers to take part and share their merchandise.

Marketing campaign hashtags

Marketing campaign hashtags are used for particular advertising campaigns. In case you’re working a promotion, a contest‌ or launching a brand new product, campaign-specific hashtags will help observe participation and engagement. These are usually used for a restricted time.

One instance of a marketing campaign hashtag is the #EssenceFestxTarget one used to advertise their collaboration. For all posts associated to this marketing campaign, each Goal and Essence Competition, and any influencers they work with, will use the distinctive hashtag.

Marketing campaign hashtags don’t have to be tied to a product or gross sales. REI’s #OptOutside marketing campaign inspired folks to exit quite than store on Black Friday and wasn’t centered round buying.

Services or products hashtags

Product and repair hashtags describe what you provide in an easy approach, like #EnterpriseSoftware or #MarketingSolutions. They’re sensible and descriptive, making your posts searchable for customers particularly fascinated by these services or products.

Group hashtags

Almost each model group has at the least one hashtag that connects like-minded customers round a particular topic. They’re broader than branded hashtags and can be utilized to succeed in a wider viewers fascinated by associated matters. To seek out yours, head to some common group and trade influencer posts and take a look at their hashtags. Many of those hashtags are easy.

For craft beer lovers, a number of exist: #CraftBeerLover, #CraftBeerLife and #CraftBeerNotCrapBeer are just some of them. All three of those are fairly easy and pure to create and embrace in posts for related manufacturers.

Location hashtags

Location hashtags are fairly self-explanatory. Most manufacturers are primarily based someplace, and you probably have a bodily location, that is much more helpful for you. Including a location to your hashtags will help you attain a neighborhood viewers. Whether or not it’s a metropolis, neighborhood‌ or venue, location hashtags are helpful for companies making an attempt to ascertain a presence in a specific space.

One instance is the above #ChiEats. That is a type of location + subject hashtags. The posts tagged with these are related for anybody trying to find meals suggestions or customers within the Chicago space. Different location hashtags to discover embrace any branded ones that your metropolis’s and state’s tourism boards have already established.

Vacation or day by day hashtags

Taking part in related social media holidays is usually a enjoyable approach to have interaction your viewers. Issues like #InternationalSushiDay and #InternationalDogDay may be nice for sushi eating places and veterinary places of work to submit about. The latter is usually a nice alternative to focus on your staff members’ canines and create a extra genuine and private look into your model.

Every day hashtags aren’t restricted to Instagram, and so they’re simple to seek out. These hashtags embrace the day of the week and a specified subject. There are generalized ones corresponding to #MondayMotivation and #ThrowbackThursday. Almost any model can participate in these, and there are many area of interest matters coated.

Area of interest hashtags

Area of interest hashtags are used to succeed in a particular viewers on Instagram. For example, #VeganRecipes is a distinct segment hashtag that targets folks fascinated by vegan cooking. Area of interest hashtags will help you entice a extremely engaged viewers.

Occasion hashtags

These are used for particular occasions like conferences, festivals or workshops. They’re a good way to attach with attendees and improve visibility for event-related posts. For instance, #SDCC is a good instance of an occasion hashtag for the San Diego Comedian Con.

Trending hashtags

This kind of hashtag is likely one of the tougher ones to submit as a result of it requires maintaining with the newest developments in addition to apply them to your model. Utilizing these can improve the visibility of your posts to an enormous viewers, however they’re extremely aggressive.

For instance, one of many trending memes final 12 months was a superimposed video of Jennifer Lawrence from the Scorching Ones wing-eating problem crying and asking, “What do you imply?” on a loop. By trying to find the hashtag #WhatDoYouMean, we will see many manufacturers and creators utilizing this meme for his or her content material.

Take into account that memes and developments are short-lived. That you must catch on early to take part and reap the advantages of leaping on the development. It’s possible you’ll have to up your trendspotting abilities for social media to get probably the most out of leaping on memes and developments in a well timed and brand-relevant approach that resonates.

Monitoring and analyzing Instagram hashtags

You will have a listing of hashtags and also you’re able to get began on the brand new social technique. What’s subsequent? It’s time to test in on how all these hashtags are figuring out for you. Monitoring your hashtag analytics is necessary to make sure you’re bettering efficiency with those you chose. If not, chances are you’ll want to seek out higher hashtags to make use of.

As you begin to use the identical hashtags, you’ll begin noticing if you obtain extra engagement or extra spam feedback. To just be sure you’re utilizing the appropriate hashtags for you, discover a social media instrument that gives Instagram hashtag analytics.

The best way to analyze your Instagram hashtag efficiency with Sprout Social

Sprout Social supplies sturdy reporting capabilities that provide clear insights into your Instagram hashtag efficiency.

To start optimizing your hashtag technique with Sprout Social, you first want to attach your Instagram Enterprise Profile(s). In case you don’t have already got entry to the platform, you may begin a free trial utilizing your enterprise electronic mail.

Steps to attach your Instagram Enterprise Profile to Sprout Social:

1. Log in to your Sprout Social account.
2. Navigate to “Account and Settings” after which “Join a Profile.”
3. Choose Instagram and observe the prompts to authorize your Instagram Enterprise Profile.

As soon as related, you may leverage Sprout Social’s devoted stories to grasp your hashtag effectiveness.

The Instagram Enterprise Profiles Report gives a complete overview of your profile’s efficiency, together with key metrics influenced by your hashtag utilization.

For a extra granular view, the Tag Efficiency Report can observe the efficiency of Tags you create for the hashtags you’ve utilized in your posts.

This report lets you see which hashtags are driving probably the most impressions, attain and engagement, enabling data-driven selections to refine your hashtag technique. By understanding which hashtags are performing greatest, you may focus your efforts on those who genuinely broaden your attain and join you along with your target market.

7 Finest practices for Instagram hashtags

Gone are the times the place manufacturers throw in each common hashtags into their Instagram captions, no matter its relevance. Whereas there’s no single proper approach to make use of hashtags on Instagram, there are some greatest practices to enhance efficiency. Listed below are a number of tricks to take into account:

1. Take a look at what number of hashtags to make use of on Instagram

What number of hashtags must you use? It is a difficult query as a result of the reply varies wildly. Though Instagram permits for 30 hashtags per submit, it’s greatest to make use of them sparingly. In case you’re together with them inside your caption, stick to three to five—like Instagram recommends. In case you’re going to make use of the primary remark for hashtags, then testing to make use of 30 hashtags might be acceptable. However, keep in mind to concentrate on utilizing extremely related and efficient hashtags that may really add worth to your content material.

2. Discover one of the best hashtags for you

Make certain your hashtags are immediately associated to the content material of your submit. Don’t use generic or trending hashtags in the event that they don’t have anything to do along with your submit. You wish to entice a related and engaged viewers that’s fascinated by your content material.

There are a number of methods to seek out one of the best hashtags in your model. Analysis and determine probably the most related and efficient hashtags in your content material. The primary and best is to have a look at the influencers and accounts you observe and notice which hashtags they’re already utilizing. One other approach is to start brainstorming numerous ones and sort them into the Instagram search bar.

Within the instance above, #DigitalMarketing is a well-liked hashtag on Instagram. However chances are you’ll wish to discover extra area of interest ones which are focused and related to your viewers.

3. Use hashtags within the first remark

Too many hashtags in a caption can overwhelm beneficial actual property and make posts look messy. Preserve captions easy, and in the event you’re utilizing greater than a handful of hashtags, transfer them to the primary remark. With Sprout’s Compose field, you may schedule the primary Instagram remark if you create your submit.

4. Comply with related hashtags

Instagram gives the power to observe any hashtag, as they might one other person. While you do that, these posts seem in your feed, alongside all the opposite posts from accounts you observe. It is a good tactic to make use of for following trade or group hashtags as a result of it helps you retain tabs on them. It shouldn’t be used as an answer for branded hashtags, although, as a result of it doesn’t assure that each submit will present up in your feed.

5. Encourage using branded hashtags

When you’ve created your record of branded hashtags, be certain that to start out utilizing them in each related submit. Essentially the most basic branded hashtags are sometimes positioned within the Instagram bio together with a call-to-action for utilizing them. Keep in mind the #GroveHome hashtag we talked about earlier?

6. Create a listing of hashtags

As a substitute of copying and pasting the identical set of hashtags for each submit, divide them up into topical lists. For instance, informational posts might need totally different hashtags than product announcement posts. As a substitute of producing a brand new record for every submit, preserve totally different lists useful for the varied sorts of content material matters that you just submit.

Save these lists and textual content Sprout’s Asset Library to make it simpler to connect the appropriate hashtags to every Instagram submit.

7. Add hashtags to Instagram Tales

Whereas Tales do disappear after 24 hours, don’t low cost using hashtags on them. These present up within the search outcomes, too, and are one other simple approach of getting extra followers. Have too many hashtags to place right into a Story? Enter your textual content like regular after which disguise them behind a gif or sticker.

Get began with Instagram hashtags at the moment

Utilizing hashtags on Instagram has many advantages for manufacturers: elevated model consciousness, greater ‌engagement and improved competitor evaluation perception. Earlier than leaping into hashtags, it’s really useful to grasp the varied sorts which are on the market and a few greatest practices to observe.

Able to get into extra #InstagramStrategy? Check out our information on  create an Instagram technique in your model.

Instagram Hashtags FAQs

What number of hashtags ought to I take advantage of on Instagram?

Instagram’s Creators account recommends utilizing 3-5 hashtags which are related to the theme of your content material. Use a mixture of well-known and area of interest hashtags – even branded hashtags – to broaden your discoverability. On the flip aspect, Instagram suggests avoiding overly generic hashtags or hashtags that don’t have anything to do along with your content material.

Do hashtags work for Instagram?

Sure, you should utilize hashtags inside a submit, Reel or Story, and we extremely suggest you achieve this. They can be utilized for amassing UGC, categorizing content material and growing the attain to your content material.

What are the highest 10 hashtags on Instagram?

The highest 10 hashtags on Instagram embrace:

1. #love (2.1B)
2. #instagood (1.8B)
3. #instagram (1.3B)
4. #style (1.1B)
5. #photooftheday (1.1B)
6. #artwork (1.1B)
7. #pictures (1.1B)
8. #stunning (849M)
9. #nature  (824M)
10. #reels (809M)