RETRO GLAM: South Korean pop star Jisoo has collaborated with the London-based style label Self-Portrait for the third time as she options in its pre-fall 2025 marketing campaign, which has a retro futuristic lens.
Shot by Drew Vickers in Seoul, the Blackpink star posed towards a sequence of imagined, AI-generated backdrops impressed by the colourful power from the Swinging ‘60s.
It resulted in a sequence of placing visuals, titled “Desires of Previous Lives,” juxtaposing nostalgia and futurism, the hyper actual and the artificial, as if Jisoo is flickering between dreamscapes. She wears key items from the pre-fall 2025 vary, corresponding to a nylon windbreaker over a gingham bandeau and houndstooth mini skort, a laced white shirt styled with a cream denim beaded skirt, and a crisp white cotton minidress paired with a bow basket Bag.
Jisoo within the Self-Portrait pre-fall 2025 marketing campaign.
Courtesy
“We’ve all the time used our campaigns to inform tales, however working with Vickers and this sort of know-how allow us to blur the road between what’s actual and what’s imagined. The AI wasn’t there to switch something, however to construct new worlds for Jisoo to inhabit,” stated Han Chong, founder and artistic director of Self-Portrait.
The designer thinks the usage of AI cleverly displays the temper of the pre-fall 2025 assortment: “acquainted however surreal, nostalgic however utterly new.”
As for the continual partnership with the “Earthquake” singer, Chong believes there’s much more to be explored.
“Even with all the pieces she’s achieved, there’s nonetheless a way of thriller about her, and I feel that’s what makes her such a compelling face for the model. There’s a pure inventive rhythm between us that makes every marketing campaign really feel like a continuation of a dialog we’re nonetheless having,” he added.
“Working with Chong and Self-Portrait is all the time actually inspiring. I really feel utterly empowered to be myself whereas on the identical time having the liberty to faucet into the completely different sides of my persona and magnificence. There’s a actual sense of belief between Chong and I, and I really feel with this new marketing campaign we’ve got dreamed up one thing actually new and refreshing,” stated Jisoo.
Jisoo within the Self-Portrait pre-fall 2025 marketing campaign.
Courtesy
Jisoo first fronted the model’s spring 2024 marketing campaign and later shot the Self-Portrait pre-fall 2024 marketing campaign in a recording studio in Seoul.
In an earlier interview with WWD, Chong stated he’s been dressing Jisoo on- and off-stage since 2017. He stated the singer wore his designs when she launched her solo album, “ME,” final yr.
Musicians, he added, “have all the time been part of the Self-Portrait story, and this was a pure development. I even have a really various viewers, and Jisoo is inspiring to my buyer. She is a task mannequin to so many.”
