CALM WATERS: Whereas opponents try to navigate via the waves of luxurious consumption’s slowdown, commerce struggle woes and market challenges, issues appear idyllic at Prada, backed by its dad or mum firm’s efficiency — gross sales rose 15 % to five.43 billion euros final 12 months versus 2023 — and judging by its current acquisition of Versace in a $1.4 billion deal.
If one needed to take a snapshot of the group’s second, it would come near the marketing campaign the Prada model is to launch on Tuesday. Dubbed “Days of Summer season,” the pictures painting a solid headlined by the likes of Hunter Schafer, Troye Sivan and Kendall Jenner clutching their Prada bag of the season whereas standing on a pastel-hued boat that’s crusing on placid waters.
Hunter Schafer in Prada’s Days of Summer season promoting marketing campaign.
Oliver Hadlee Pearch/Courtesy of Prada
Even too calm, because the impact is an element soothing and half surreal. Based on an announcement, the serene but utopian state of affairs conjured beneath the artistic route of Ferdinando Verderi goals to specific “a way of depth, a ceaseless horizon of risk” and the carefree pleasure of summer season. Abilities’ “garments are free too, combining references to metropolis and sea, informal and formal, like a terrific escape from on a regular basis life into the past,” the assertion stated.
Photographed by Oliver Hadlee Pearch, the solid additionally consists of fashions resembling Lina Zhang, Julia Nobis, Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Yuliana Perez and Liu Qingzheng.
Troye Sivan starring in Prada’s Days of Summer season promoting marketing campaign.
Oliver Hadlee Pearch/Courtesy of Prada
As for Jenner, she returns to entrance a marketing campaign for the model after having appeared within the Prada fall 2022 photos, whereas Schafer and Sivan have been affiliated with the label for a very long time and been recurring faces of its campaigns and entrance row regulars at its trend exhibits in Milan.
In tune with the brand new marketing campaign’s idea, the coloured Gozzos — the archetypal Italian wood boats that seem within the photos — had been become the principle ingredient at the moment featured in Prada shops’ home windows.
The home windows at Prada’s males’s retailer in Galleria Vittorio Emanuele II in Milan.
Courtesy of Prada
