Trying to put up video to LinkedIn, and faucet into rising video engagement within the app?
You in all probability ought to be. LinkedIn just lately reported that video watch time rose 36% year-over-year in 2024, whereas video content material additionally generates 1.4x extra engagement than different codecs.
Brief-form video creation is rising at twice the speed of different put up codecs, and with LinkedIn’s immersive video feed serving to to drive compulsive viewing, it may very well be one other means to increase your messaging within the app.
And in case you are trying to get extra out of your video content material within the app, then these new notes and ideas from LinkedIn ought to assist.
LinkedIn just lately shared a full overview of video specs within the app, in addition to a information to video secure zones to keep away from having your content material obscured by UI buttons in-stream.
For reference:
- Most file dimension: 5 GB
- Minimal file dimension: 75 KB
- Most video length: quarter-hour
- Minimal video length: 3 seconds when importing from desktop and a pair of seconds when importing from the LinkedIn cellular app.
- Decision vary: 256×144 to 4096×2304
Side ratio: 1:2.4 – 2.4:1 - Body charges: 10fps – 60 fps
- Bit charges: 192 Kbps – 30 Mbps
LinkedIn additionally notes that it’s not presently doable to immediately add or put up movies to the immersive video feed.
“The immersive video feed options content material based mostly on the standard and relevance of current movies on LinkedIn.”
So you may’t really put up direct to that stream, like you may on different apps, however posting movies that align with the above specs will assist to make sure maximize publicity potential on your clips.
It may very well be a precious addition to your LinkedIn content material method, and an essential solution to attain a much bigger viewers within the app.
You may try LinkedIn’s full video specs right here, whereas it additionally just lately launched a brand new mini-site of posting ideas.
