Brad Haugen has joined Lionsgate as their EVP of Digital Technique & Development.
He’ll be spearheading authentic content material creation for digital platforms, model partnerships and different storytelling initiatives within the digital area whereas monetizing Lionsgate’s 20K-plus title movie and TV library on social. Haugen will even crew with 3 Arts managers to carry their shoppers new model alternatives and develop their companies within the digital sphere.
Haugen has created premium content material for throughout social together with Meta, YouTube, Snapchat and X in collaboration with Will Smith, Jada Pinkett-Smith, Justin Bieber, Ryan Reynolds, Megan Thee Stallion and others in constructing their digital companies.
“Brad’s experience in digital media and the creator financial system are an important match for our entrepreneurial tradition, and he’ll supercharge our efforts to carry one of many world’s most dear portfolios of manufacturers & franchises to high digital media platforms and a complete new era of expertise,” mentioned Jim Packer, Lionsgate President of Worldwide Tv Distribution, and Brian Weinstein, co-CEO of three Arts Leisure and Senior Advisor to the Workplace of the CEO at Lionsgate. “Brad’s digital media savvy, brand-building experience and expertise relationships will assist drive our capacity to capitalize on thrilling new alternatives for progress past the 4 partitions of our enterprise.”
“I stay up for working intently with Brian, Jim and the Lionsgate and three Arts groups,” mentioned Haugen. “From The Starvation Video games and Twilight to Mad Males and John Wick, Lionsgate has an immense portfolio of high manufacturers & franchises, one of many world’s largest and most dear movie & TV libraries and a powerhouse expertise administration & manufacturing firm at 3 Arts. The alternatives to scale its enterprise and generate vital incremental income within the digital media area are monumental. I can’t wait to construct one thing particular with all of our potential companions on the market.”
Haugen not too long ago served as President of Westbrook Media. He led its digital content material division, overseeing short- and mid-form content material improvement, digital model administration and manufacturing. He additionally labored on premium mid- and long-form content material starting from Pink Desk Speak on Meta and iHeart to the Contemporary Prince Reunion Particular on Max.
Within the VR world, Haugen developed and produced Put up Malone’s immersive album Twelve Carat Toothache and launched the Shaq’tacular Spectacular New 12 months’s Eve VR particular with Meta. He additionally shepherded brand-funded authentic sequence together with Samsung’s Publicity, a high 10 sequence on Hulu, and Personal the 8 Rely, an award-winning documentary in partnership with Logitech.
Beforehand, he labored with ATTN: co-founders Matthew Segal and Jarrett Moreno to construct a digital media firm with socially acutely aware, entertaining content material. His crew there produced branded content material printed throughout greater than a dozen social channels in partnership with Netflix, Spotify, HBO, Microsoft, GE, Adobe, T-Cellular and plenty of others. Previous to that, because the second full-time worker and first Chief Advertising Officer at Scooter Braun Initiatives, he and Braun constructed the web fan group for recording famous person Justin Bieber, main the advertising and enterprise initiatives for Bieber’s initiatives. He additionally shepherded advertising and enterprise improvement initiatives for different shoppers together with Ariana Grande, Tori Kelly, PSY, Martin Garrix and Carly Rae Jepsen.
