MILAN — In one more growth at Mytheresa, the main luxurious multibrand digital platform stated on Tuesday that its partnership with Prada has been expanded to incorporate distribution of the womenswear, menswear and life-style collections to all clients globally.
Initially obtainable solely to Mytheresa’s clients in Europe, the collections shall be additional distributed to all clients within the U.S., Canada, the Center East and Asia-Pacific on Wednesday. This growth turns Mytheresa into Prada’s solely accomplice with international distribution.
“We’re very proud to be now capable of supply the great collections of Prada worldwide to our beloved clients,” stated Michael Kliger, chief government officer of Mytheresa. “We’re very grateful for our profitable and robust partnership with Prada and deeply respect the belief in us.”
To mark this growth, Mytheresa is launching a devoted editorial story photographed by Jorin Koers and that includes fashions Sara Blomqvist and Kim Artur.
A picture of the Prada x Mytheresa marketing campaign.
Mytheresa was established in Munich in 1987 by Susanne and Christoph Botschen as a multibrand boutique. The shop comprised an expansive designer portfolio together with Prada.
In 2016, Mytheresa was chosen as one in all solely two unique on-line retailers to hold a broad choice of Prada ready-to-wear, baggage and sneakers.
A 12 months later, Mytheresa inked a key collaboration with Prada and Miu Miu, in addition to with manufacturers starting from Gucci and Chloé to Off-White, Dolce & Gabbana and Valentino.
As reported, Mytheresa is ready to finalize its buy of Yoox Web-a-porter from Compagnie Financière Richemont on Wednesday, with the purpose of making a luxurious e-commerce mega-group comprising Mytheresa, Web-a-porter and Mr Porter. The group will embody the low season low cost retailers Yoox and The Outnet, which shall be run individually.
Mytheresa will purchase 100% of YNAP and, after the deal is finalized, the guardian firm shall be known as LuxExperience B.V. Its ticker shall be modified to “LUXE” on the New York Inventory Change.
Within the medium time period, the objective is to grow to be a 4 billion-euro GMV every year enterprise with an adjusted earnings earlier than curiosity, taxes, depreciation and amortization margin of greater than 8 %.
Earlier this month, the Prada Group confirmed it’s buying 100% of Versace from Capri Holdings for 1.25 billion euros. The transaction is predicted to shut within the second half of 2025.
