Reflecting its widening way of life and cultural scope, Louis Vuitton plans to open a multifaceted, mega-flagship location — housing a everlasting exhibition area and a number of eateries — within the coronary heart of Beverly Hills Metropolis in 2029, WWD has discovered.
Vuitton mentioned development would begin in 2026 on an enormous website spanning Rodeo Drive and Beverly Drive in Los Angeles.
Architect Frank Gehry — whose tasks with Vuitton span all the things from his landmark constructing for the Fondation Louis Vuitton on the outskirts of Paris to fragrance bottles with placing Murano glass stoppers — has been enlisted for the constructing, whereas architect Peter Marino, mastermind of many luxurious mega tasks for Vuitton, is to oversee the inside.
A rendering reveals a pleated facade of torqued columns topped by a leafy backyard, bringing to thoughts a cluster of wonky white vases.
Vuitton described the huge flagship as a single constructing comprised of two buildings related throughout an alley by two pedestrian bridges.
This confirms a report in WWD on Feb. 8, 2024, that Vuitton was searching for to develop a main website owned by guardian LVMH Moët Hennessy Louis Vuitton and beforehand earmarked for a 109-room Cheval Blanc luxurious resort.
In Could 2023, LVMH conceded defeat in its quest to construct a Cheval Blanc after a particular election ended with a slim majority of close by owners opposing the challenge. Creating the positioning required approval from residents, the planning fee and the Beverly Hills Metropolis Council.
At current, Vuitton operates three areas in Los Angeles: in Beverly Heart, at Beverly Hills Saks, and on Rodeo Drive.
The Rodeo Drive entrance of the forthcoming Vuitton mega flagship will give approach to a three-level retail area spanning 45,000 sq. ft, displaying girls’s and males’s collections, magnificence merchandise and fragrances, watches and jewellery, and travel-related merchandise.
As well as, there will probably be one stage of “non-public areas for purchasers” and a backyard rooftop, Vuitton mentioned.
A second entrance on Beverly Drive alights onto an enormous hospitality area unfold throughout 55,000 sq. ft.
Two ranges will probably be devoted to an exhibition area, Vuitton’s first such everlasting area within the U.S., reinforcing its said ambition of being a “cultural model.” (The Fondation Louis Vuitton, which opened in 2014, has grow to be a prime Paris attraction for artwork followers with blockbuster exhibitions dedicated to the likes of Mark Rothko, Jean-Michel Basquiat and Olafur Eliasson.)
One other stage will home the exhibition foyer and a café, whereas an extra stage will probably be devoted to a restaurant and an open-air terrace.
“The brand new location will take guests right into a full Louis Vuitton way of life expertise showcasing its various universes of merchandise and one-of-a-kind consumer experiences,” Vuitton mentioned.
In recent times Vuitton has vastly expanded its hospitality ideas the world over with greater than 20 eating places, cafés, chocolate outlets and airport lounges.
Now led by chairman and chief govt officer Pietro Beccari, Vuitton appears intent on constructing more and more greater and extra spectacular retail points of interest.
In Paris, the corporate is at the moment renovating a mammoth Artwork Nouveau-style constructing on the Avenue des Champs-Élysées, at the moment encased in hoarding resembling a large silver trunk.
Whereas exact plans for the constructing nonetheless beneath wraps, a development allow registered with the town of Paris mentions retail, resort lodging and the development of a basement stage and inside courtyard.
Final November, Beccari unveiled a brief retailer in New York Metropolis that’s double the scale of its historic Fifth Avenue flagship on the nook of 57th Avenue, which is present process an intensive renovation that ought to take roughly three years.
Louis Vuitton 57th Avenue NYC boasts a restaurant and bar, a wonderful chocolate store, a trio of VIP suites, a collectible capsule assortment, and 4 five-story stacks of trunks within the atrium to rival the Manhattan skyline.
And simply final month, Vuitton opened a brand new Milan flagship on Through Montenapoleone which debuted a complete new Louis Vuitton Dwelling assortment. The 50,000-square-foot unit additionally homes a restaurant and a café, each in partnership with Da Vittorio.
